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Football Business Journal. "Where Quality Content Scores First."


Al-Qadsiah Signs Partnership with Ouden Roastery & Café as Official Coffee Partner.
Roger Hampel Image: Al-Qadsiah Club Al-Qadsiah Club has announced a new partnership with Ouden Roastery & Café, naming the Khobar-based specialty coffee company the club’s Official Coffee Partner. The agreement expands the club’s commercial network in Saudi Arabia’s growing consumer and lifestyle sector, and reflects the broader trend of professional clubs in the region collaborating with local premium brands as part of their hospitality and matchday experience strategies. Th

Roger Hampel
Dec 12 min read


AlUla Club and Como 1907 Sign Strategic Partnership to Expand International Football Cooperation.
Roger Hampel Image: AlUla Club AlUla Club has announced the signing of a strategic partnership agreement with Italian side Como 1907, marking another step in Saudi Arabia’s ongoing effort to strengthen global football ties and expand international cooperation across sporting, commercial and developmental areas. The agreement was signed in AlUla, with AlUla Club represented by its CEO Waleed Abdulrazzaq Muath, and Como 1907 represented by club president Mirwan Suwarso. A Cross

Roger Hampel
Nov 182 min read


AC Milan and Emirates Renew Partnership, Marking 20 Years of Collaboration.
Roger Hampel Image: AC Milan AC Milan and Emirates have announced the renewal of one of the longest and most successful partnerships in global football. The airline will continue as the Official Airline Partner and Principal Partner of the Italian club, extending a relationship that began in 2007 and will now reach its 20th anniversary. Two Global Brands, One Shared Vision AC Milan Emirates Since its inception, the collaboration between AC Milan and Emirates has gone beyond t

Roger Hampel
Oct 152 min read


Newcastle United and Visa Begin Global Partnership, Starting With Saudi Arabia Fan Experiences.
Roger Hampel Image: Newcastle United Football Club Newcastle United Football Club has announced a new partnership with Visa, one of the...

Roger Hampel
Oct 102 min read


Cristiano Ronaldo Becomes Football’s First Billionaire, Bloomberg Reports.
Roger Hampel Image: Al Nassr Cristiano Ronaldo has become the first footballer to reach billionaire status, according to Bloomberg ,...

Roger Hampel
Oct 82 min read


Sevilla FC Signs Partnership With Aseer Time as Official Juice Partner.
Roger Hampel Image: Sevilla FC Sevilla FCÂ has announced a new commercial agreement with Aseer Time Group, an international juice and...

Roger Hampel
Oct 41 min read


Sephora Announced as New Sponsor for Al-Nassr Women’s Team.
Roger Hampel Photo Credit: Al-Nassr Al-Nassr Club Company has confirmed a new sponsorship agreement with Sephora Middle East, naming the...

Roger Hampel
Sep 211 min read


Al Ahly Extends adidas Partnership Until 2030.
Roger Hampel Photo Credit: Al Ahly Al Ahly SCÂ has announced the extension of its long-term partnership with adidas, which will remain the...

Roger Hampel
Sep 141 min read


Al-Hilal Signs Sponsorship Agreement with Unilumin Sports as Official LED Technology Partner.
Salem Badughaish Photo Credit: Unilumin Al-Hilal Club Company has announced a new sponsorship deal with Unilumin Sports, which becomes...

Salem Badughaish
Aug 281 min read


Strategic Outlook: Roshn Saudi League 2025/26 Fixtures Poised to Maximise Competitive and Commercial Impact.
Roger Hampel Image: Saudi Pro League (SPL) The Saudi Pro League (SPL)Â has unveiled the full fixture list for the 2025/26 Roshn Saudi...

Roger Hampel
Aug 122 min read


FC Bayern Munich and Emirates Sign Long-Term Partnership Through 2032.
Roger Hampel Image: FC Bayern Munich Emirates has signed a seven-year agreement with FC Bayern Munich, becoming the club’s Platinum...

Roger Hampel
Aug 62 min read


AlQadsiah FC Signs Technology Partnership with Zoho.
Salem Badughaish Photo: AlQadsiah FC Saudi Arabian football club AlQadsiah FCÂ has announced a new sponsorship and technology...

Salem Badughaish
Jul 191 min read


Al Ahly Expands International Footprint with New Soccer Academies in the USA and Canada.
Roger Hampel Image: Al Ahly Al Ahly SC, widely regarded as one of the most successful football clubs in history, has taken a major step...

Roger Hampel
Jun 302 min read


Ronaldo Extends Al Nassr Deal as Saudi Football Project Strengthens Global Strategy.
Roger Hampel Photo Credit: Al Nassr FC Cristiano Ronaldo has signed a new two-year extension with Al Nassr FC, keeping him in the Saudi...

Roger Hampel
Jun 262 min read


PIF Joins FIFA Club World Cup 2025 as Official Partner.
Salem Badughaish Photo Credit: PIF The Public Investment Fund (PIF) of Saudi Arabia has been announced as an official partner of the...

Salem Badughaish
Jun 92 min read


Saudi Pro League and Maaden Sign Five-Year Strategic Partnership.
Roger Hampel Photo Credit: Saudi Pro League (SPL) The Saudi Pro League (SPL) has announced a five-year strategic agreement with Saudi...

Roger Hampel
May 293 min read


Kings League Expands to MENA in Strategic Partnership with SURJ Sports Investment.
Roger Hampel Photo Credit: The Kings League The Kings League — the fast-growing, entertainment-first football format launched by Gerard...

Roger Hampel
May 273 min read


UD AlmerÃa Acquired by Saudi Investment Group Led by SMC in Full Ownership Transfer.
Roger Hampel Photo Credit: UD AlmerÃa UD AlmerÃa has confirmed the full transfer of club ownership to a Saudi investment consortium led...

Roger Hampel
May 172 min read


Chelsea Signs Global Sponsorship Deal with Dubai’s DAMAC Properties.
Roger Hampel Photo Credit: Chelsea FC Chelsea Football Club has entered a new global partnership with DAMAC Properties, the Dubai-based...

Roger Hampel
Apr 302 min read


Saudi Arabian Clubs Dominate AFC Champions League Elite Semi-Finals, Reflecting PIF's Expanding Football Investment Strategy.
Roger Hampel Photo Credit: AFC Champions League Elite The semi-finals of the AFC Champions League Eliteâ„¢ Finals Jeddah 2025Â will see...

Roger Hampel
Apr 282 min read
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