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Roger Hampel Image: Paris Saint-Germain Paris Saint-Germain is bringing its Ici C’est Paris La Maison concept to New York, continuing a series of international activations that have become an increasingly important part of the club's global brand strategy. Following its recent Los Angeles edition, the event will take place in Manhattan from June 17 to 21 and will serve as the final international stop of the season for PSG's travelling lifestyle platform. Building a Lifestyle

Roger Hampel Image: New York City FC New York City FC has announced a partnership with intercity transportation provider FlixBus ahead of what is expected to be one of the busiest summers in football history across North America. The agreement links the MLS club with a company that operates a network connecting more than 1,800 destinations across the United States, Canada and Mexico, including every host market involved in the 2026 World Cup. With millions of supporters expec

Roger Hampel Apple TV will broadcast the first major professional live sporting event captured entirely on iPhone 17 Pro this Saturday, as Major League Soccer’s match between LA Galaxy and Houston Dynamo FC becomes a live showcase for Apple’s growing ambitions in sports production technology. The match will stream from Dignity Health Sports Park during the final MLS weekend before the league pauses for the FIFA World Cup 2026. According to Apple, the production will rely enti

Roger Hampel Image: Inter Miami CF Inter Miami CF and Heron Sports & Entertainment have announced a series of FIFA World Cup 2026-related events across Nu Stadium, Inter Miami CF Stadium and the Florida Blue Training Center, further positioning the club’s infrastructure as part of the wider World Cup ecosystem in the United States. In the weeks leading up to the tournament, Inter Miami’s facilities will host national teams, international friendlies, entertainment events and r

Roger Hampel Image: FIFA FIFA World Cup 2026™ and the Royal Canadian Mint have unveiled a new commemorative $1 circulation coin ahead of the tournament, marking another example of how host nations are using collectible products and national symbolism to build commercial momentum around the 2026 FIFA World Cup. The coin, officially launched at Vancouver’s BC Place Stadium — one of Canada’s host venues for the tournament — celebrates the country’s first-ever role as a FIFA Worl

Roger Hampel Image: New York City FC New York City FC has announced the first signature food and beverage concept for Etihad Park, confirming that chef and restaurateur Marcus Samuelsson will launch a dedicated burger concept inside the club’s future stadium in Queens. The project represents the first chef-led culinary brand attached to Etihad Park and forms part of a broader strategy to position the venue as a year-round entertainment and hospitality destination. Stadium Hos

Roger Hampel Image: Major League Soccer Major League Soccer has secured a strategic investment from KKR to accelerate the growth of MLS NEXT Pro, formalising the partnership through the creation of a new operating platform, Hometown Soccer Holdings (HSH). The structure positions HSH as the commercial and development engine behind MLS NEXT Pro, with a mandate covering expansion into new markets, stadium development and the build-out of club-level operations. Investment Targets

Roger Hampel Image: Inter Miami CF Inter Miami CF has entered into a partnership with Shift4, appointing the company as the Official Payment Processing Partner of Nu Stadium. The agreement covers ticketing and concessions across the venue, embedding Shift4’s technology into the club’s matchday operations. The deal follows the recent opening of Nu Stadium, a 26,700-seat venue positioned as a central asset in the club’s commercial strategy. Payment Infrastructure Integrated Acr

Roger Hampel Image: Borussia Dortmund Borussia Dortmund has launched the BVB World Street Series, a global activation platform built around street football, with its 2026 event taking place in Los Angeles. Developed in partnership with Street Soccer USA and supported by LA Galaxy, the initiative reflects a structured effort to combine brand expansion, community engagement and grassroots football development in key international markets. Los Angeles Event Borussia Dortmund The

Roger Hampel Image: Inter Miami CF Inter Miami CF has developed its own platform - Heron Sports & Entertainment (Heron S&E), reinforcing its strategy to position the club as a multi-venue operator within the global sports and entertainment industry. The initiative formalises the club’s role not only as a football organisation but also as a promoter and producer of large-scale events across multiple venues in South Florida and beyond. As Inter Miami continues its rapid commerc

Roger Hampel Image: Inter Miami CF Inter Miami CF has announced a new five-year partnership extension with adidas, reinforcing one of the club’s foundational commercial relationships as it prepares for the opening of its new home at Miami Freedom Park. The agreement positions Inter Miami among adidas’ top-tier global club partnerships and reflects the club’s broader ambition to operate as a global football and lifestyle brand, supported by strong retail performance and growin

Roger Hampel Image: Manchester City Manchester City has launched Man City North Texas FC, a new youth football team in the United States, as the club continues to expand its grassroots and coaching ecosystem internationally. The initiative is designed for players aged 8 to 19 and will deliver structured training programmes based on the same coaching methodology used across Manchester City’s global football operations. The project represents a further step in the club’s long-t

Roger Hampel Image: Inter Miami CF Inter Miami CF has renewed its partnership with Duracell, extending the agreement that designates the global battery manufacturer as the club’s Official Power Partner. The collaboration, originally launched in February 2024, represented Duracell’s first commercial partnership in football. The renewal comes at a significant moment for Inter Miami as the club prepares to enter a new phase of development with the upcoming opening of Nu Stadium

Roger Hampel Image: Red Bull New York Red Bull New York has announced a partnership with LandTek Group, a U.S.-based company specialising in the construction of athletic sports facilities, to deliver new natural grass and synthetic turf surfaces at the club’s training complex. Infrastructure Investment Supporting First Team and Academy Operations Red Bull New York The project will be implemented at the RWJBarnabas Health Red Bull Performance Center, the club’s primary trainin

Roger Hampel Image: Manchester City Manchester City has announced a new youth development collaboration with Charlotte Soccer Academy (CSA) and global sportswear partner PUMA, strengthening the club’s long-term strategy of expanding its football education and grassroots presence in the United States. The initiative will see Manchester City embed its coaching methodology directly within Charlotte Soccer Academy, one of PUMA’s most strategically positioned youth partners global

Roger Hampel Image: FC Bayern Munich FC Bayern Munich has expanded its U.S. fan engagement strategy with the launch of the first FC Bayern Texas Fest in Houston, a community-focused activation aimed at strengthening the club’s regional presence ahead of the 2026 FIFA World Cup. The event attracted approximately 1,000 visitors and combined fan experiences, partner activations and a live broadcast of the Bundesliga fixture between Bayern Munich and Borussia Dortmund. Fan Engage

Roger Hampel Image: Wrexham A.F.C. Wrexham A.F.C. has confirmed a return to the United States for its 2026 summer tour, scheduling three matches on the U.S. East Coast as part of the Summer Soccer Series promoted by TEG Sport. The tour marks Wrexham’s third visit to the U.S. market and its first since 2024, continuing the club’s strategy of building international visibility through preseason fixtures against globally recognised opponents. Three Matches Across Major U.S. Venu

Roger Hampel Image: Inter Miami CF Inter Miami CF has announced a multi-year partnership with Nu Holdings, naming the company a Main Partner of the club and securing naming rights for Inter Miami’s new stadium at Miami Freedom Park. Under the agreement, the venue will be branded Nu Stadium when it opens on April 4, 2026, marking one of the most prominent stadium naming-rights deals in Major League Soccer’s current expansion cycle. Stadium as Anchor Asset of Miami Freedom Par

Roger Hampel Image: New York Red Bulls New York Red Bulls have announced a multi-year partnership with Financial Resources Federal Credit Union (FRFCU), naming the New Jersey-based institution as the club’s Official Credit Union. Headquartered in Branchburg, New Jersey, FRFCU operates as one of the largest credit unions in the state and has been active for more than 100 years. The agreement strengthens Red Bull New York’s regional commercial portfolio while introducing financ

Roger Hampel Image: Inter Milan Inter Milan has announced the launch of Inter Academy Camp USA, a multi-city grassroots development programme aimed at strengthening the club’s brand presence and youth engagement footprint across the United States. The initiative represents an extension of Inter’s existing academy structure in the country, which already includes permanent programmes in New England, California and Virginia. The new camp-based model will operate in partnership w