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Roger Hampel Image: Red Bull New York Red Bull New York has announced a partnership with LandTek Group, a U.S.-based company specialising in the construction of athletic sports facilities, to deliver new natural grass and synthetic turf surfaces at the club’s training complex. Infrastructure Investment Supporting First Team and Academy Operations Red Bull New York The project will be implemented at the RWJBarnabas Health Red Bull Performance Center, the club’s primary trainin

Roger Hampel Image: Manchester City Manchester City has announced a new youth development collaboration with Charlotte Soccer Academy (CSA) and global sportswear partner PUMA, strengthening the club’s long-term strategy of expanding its football education and grassroots presence in the United States. The initiative will see Manchester City embed its coaching methodology directly within Charlotte Soccer Academy, one of PUMA’s most strategically positioned youth partners global

Roger Hampel Image: FC Bayern Munich FC Bayern Munich has expanded its U.S. fan engagement strategy with the launch of the first FC Bayern Texas Fest in Houston, a community-focused activation aimed at strengthening the club’s regional presence ahead of the 2026 FIFA World Cup. The event attracted approximately 1,000 visitors and combined fan experiences, partner activations and a live broadcast of the Bundesliga fixture between Bayern Munich and Borussia Dortmund. Fan Engage

Roger Hampel Image: Wrexham A.F.C.  Wrexham A.F.C. has confirmed a return to the United States for its 2026 summer tour, scheduling three matches on the U.S. East Coast as part of the Summer Soccer Series promoted by TEG Sport. The tour marks Wrexham’s third visit to the U.S. market and its first since 2024, continuing the club’s strategy of building international visibility through preseason fixtures against globally recognised opponents. Three Matches Across Major U.S. Venu

Roger Hampel Image: Inter Miami CF  Inter Miami CF has announced a multi-year partnership with Nu Holdings, naming the company a Main Partner of the club and securing naming rights for Inter Miami’s new stadium at Miami Freedom Park. Under the agreement, the venue will be branded Nu Stadium when it opens on April 4, 2026, marking one of the most prominent stadium naming-rights deals in Major League Soccer’s current expansion cycle. Stadium as Anchor Asset of Miami Freedom Par

Roger Hampel Image: New York Red Bulls New York Red Bulls have announced a multi-year partnership with Financial Resources Federal Credit Union (FRFCU), naming the New Jersey-based institution as the club’s Official Credit Union. Headquartered in Branchburg, New Jersey, FRFCU operates as one of the largest credit unions in the state and has been active for more than 100 years. The agreement strengthens Red Bull New York’s regional commercial portfolio while introducing financ

Roger Hampel Image: Inter Milan Inter Milan has announced the launch of Inter Academy Camp USA, a multi-city grassroots development programme aimed at strengthening the club’s brand presence and youth engagement footprint across the United States. The initiative represents an extension of Inter’s existing academy structure in the country, which already includes permanent programmes in New England, California and Virginia. The new camp-based model will operate in partnership w

Roger Hampel Image: MLS Major League Soccer began its 2026 season with the largest opening-day crowd in league history, as 75,673 fans attended the match between Los Angeles FC and Inter Miami CF in Los Angeles. The figure represents the highest attendance for an opening fixture in MLS history and the second-highest single-game crowd ever recorded by the league. The milestone underscores sustained commercial and cultural momentum ahead of the 2026 FIFA World Cup in North Amer

Roger Hampel Image: FC Schalke 04 FC Schalke 04 has announced a new international partnership with Monterey Bay FC, establishing a structured cooperation focused on scouting, player development and knowledge exchange in the United States. The California-based club becomes Schalke’s fourth international partner, following collaborations with VVV-Venlo, FC Aarau and SV Ried. The agreement positions the U.S. market as a strategic development platform within Schalke’s broader int

Roger Hampel Image: Major League Soccer Major League Soccer and its commercial arm Soccer United Marketing have announced a new multi-year partnership with Polymarket, appointing the company as an Official Partner of Major League Soccer and an Official Partner of Leagues Cup in the United States. Under the agreement, Polymarket becomes the Official and Exclusive Prediction Market Partner of MLS, the MLS All-Star Game, MLS Cup presented by Audi, and Leagues Cup. The partnershi

Roger Hampel Image: FC Dallas FC Dallas has unveiled their full slate of theme nights and promotional activations for the 2026 Major League Soccer regular season, outlining a season-long matchday strategy designed to increase attendance, extend dwell time and diversify non-broadcast revenue streams at Toyota Stadium. The programme combines licensed entertainment IP, culturally themed events, price-led midweek promotions and sponsor-integrated match presentations, positioning

Roger Hampel Image: New York City FC New York City FC has announced a new tourism partnership with Visit Tampa Bay, naming the destination marketing organisation an Official Tourism Partner of the club for the 2026 Major League Soccer season. The agreement was launched alongside NYCFC’s preseason training camp in Tampa, creating immediate alignment between sporting operations and destination promotion, and positioning the partnership within the club’s seasonal narrative from

Roger Hampel Image: Inter Miami CF Inter Miami CF has announced a multi-year partnership with ERGO NEXT Insurance, part of ERGO Group AG, appointing the insurer as a Main Partner, Training Apparel Partner and Official Insurance Partner of the club. The agreement further strengthens Inter Miami’s commercial platform ahead of the 2026 season and the opening of Miami Freedom Park, positioning ERGO NEXT Insurance across multiple high-impact assets rather than a single sponsorship

Roger Hampel Image: Inter Miami CF Inter Miami CF has renewed and significantly expanded its partnership with Lowe’s, elevating the home improvement retailer to Main Partner status while extending its role across multiple strategic assets of the club. The agreement also names Lowe’s as Inter Miami’s Official Jersey Sleeve Partner and a Founding Partner of Miami Freedom Park, the club’s new stadium and mixed-use development scheduled to open in 2026. From Sponsorship to Infras

Roger Hampel Image: Inter Miami CF Inter Miami CF has confirmed the first fixtures of its 2026 preseason programme, announcing a three-match tour across South America as the club prepares for its seventh MLS season following its MLS Cup title. The preseason schedule includes matches in Peru, Colombia and Ecuador, continuing a strategy that combines competitive preparation with international exposure in established football markets. Preseason Tours as Market Engagement Tools I

Roger Hampel Image: Inter Miami CF Inter Miami CF has introduced a limited-edition collectibles programme built around original grass from its former home stadium, following the venue’s final use as a matchday site. The initiative marks the transition away from the club’s first stadium and coincides with the conclusion of a competitive cycle that ended with an MLS Cup final. The release allows supporters to purchase authenticated pitch material associated with key moments in

Roger Hampel Image: FC Bayern Munich Red&Gold Football, the joint venture between FC Bayern Munich and Los Angeles Football Club (LAFC), has announced a new strategic partnership with Sociedad Deportiva Aucas, a top-flight club based in Quito, Ecuador. The agreement strengthens Red&Gold Football’s presence in South America and adds Ecuador to its structured international talent development network. The partnership is designed to create clearer development pathways for young E

Roger Hampel Image: Sevilla FC Sevilla FC Academy has entered into a cooperation agreement with Hispania FA aimed at developing football education and talent pathways in Puerto Rico and the United States, expanding the club’s structured academy presence across the Americas. The agreement formalises an existing relationship between the two organisations and aligns Sevilla FC’s technical methodology with Hispania FA’s local development infrastructure in both territories. Academ

Roger Hampel Image: New York City FC New York City FC has announced a multi-year partnership with Early Warning Services, naming Paze℠ as the first Founding Partner of Etihad Park and the club’s Official Online Checkout and Official Digital Wallet. The agreement positions Paze at the centre of NYCFC’s long-term stadium strategy, with activations beginning in 2026, one year ahead of Etihad Park’s scheduled opening in 2027. Founding Partnership Anchored in Stadium Infrastructur

Roger Hampel Image: Vancouver Whitecaps FC Vancouver Whitecaps FC have announced a partnership with Sports Interactive, becoming the first Major League Soccer club to formally collaborate with the creators of Football Manager. The deal grants the club access to FMDB Pro, Sports Interactive’s professional-grade data platform used by clubs and federations worldwide for scouting, benchmarking and player-performance evaluation. The move signals a continued shift in North American