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Roger Hampel Image: Major League Soccer Major League Soccer and its commercial arm Soccer United Marketing have announced a new multi-year partnership with Polymarket, appointing the company as an Official Partner of Major League Soccer and an Official Partner of Leagues Cup in the United States. Under the agreement, Polymarket becomes the Official and Exclusive Prediction Market Partner of MLS, the MLS All-Star Game, MLS Cup presented by Audi, and Leagues Cup. The partnershi

Roger Hampel Image: FC Dallas FC Dallas has unveiled their full slate of theme nights and promotional activations for the 2026 Major League Soccer regular season, outlining a season-long matchday strategy designed to increase attendance, extend dwell time and diversify non-broadcast revenue streams at Toyota Stadium. The programme combines licensed entertainment IP, culturally themed events, price-led midweek promotions and sponsor-integrated match presentations, positioning

Roger Hampel Image: New York City FC New York City FC has announced a new tourism partnership with Visit Tampa Bay, naming the destination marketing organisation an Official Tourism Partner of the club for the 2026 Major League Soccer season. The agreement was launched alongside NYCFC’s preseason training camp in Tampa, creating immediate alignment between sporting operations and destination promotion, and positioning the partnership within the club’s seasonal narrative from

Roger Hampel Image: Inter Miami CF Inter Miami CF has announced a multi-year partnership with ERGO NEXT Insurance, part of ERGO Group AG, appointing the insurer as a Main Partner, Training Apparel Partner and Official Insurance Partner of the club. The agreement further strengthens Inter Miami’s commercial platform ahead of the 2026 season and the opening of Miami Freedom Park, positioning ERGO NEXT Insurance across multiple high-impact assets rather than a single sponsorship

Roger Hampel Image: Inter Miami CF Inter Miami CF has renewed and significantly expanded its partnership with Lowe’s, elevating the home improvement retailer to Main Partner status while extending its role across multiple strategic assets of the club. The agreement also names Lowe’s as Inter Miami’s Official Jersey Sleeve Partner and a Founding Partner of Miami Freedom Park, the club’s new stadium and mixed-use development scheduled to open in 2026. From Sponsorship to Infras

Roger Hampel Image: Inter Miami CF Inter Miami CF has confirmed the first fixtures of its 2026 preseason programme, announcing a three-match tour across South America as the club prepares for its seventh MLS season following its MLS Cup title. The preseason schedule includes matches in Peru, Colombia and Ecuador, continuing a strategy that combines competitive preparation with international exposure in established football markets. Preseason Tours as Market Engagement Tools I

Roger Hampel Image: Inter Miami CF Inter Miami CF has introduced a limited-edition collectibles programme built around original grass from its former home stadium, following the venue’s final use as a matchday site. The initiative marks the transition away from the club’s first stadium and coincides with the conclusion of a competitive cycle that ended with an MLS Cup final. The release allows supporters to purchase authenticated pitch material associated with key moments in

Roger Hampel Image: FC Bayern Munich Red&Gold Football, the joint venture between FC Bayern Munich and Los Angeles Football Club (LAFC), has announced a new strategic partnership with Sociedad Deportiva Aucas, a top-flight club based in Quito, Ecuador. The agreement strengthens Red&Gold Football’s presence in South America and adds Ecuador to its structured international talent development network. The partnership is designed to create clearer development pathways for young E

Roger Hampel Image: Sevilla FC Sevilla FC Academy has entered into a cooperation agreement with Hispania FA aimed at developing football education and talent pathways in Puerto Rico and the United States, expanding the club’s structured academy presence across the Americas. The agreement formalises an existing relationship between the two organisations and aligns Sevilla FC’s technical methodology with Hispania FA’s local development infrastructure in both territories. Academ

Roger Hampel Image: New York City FC New York City FC has announced a multi-year partnership with Early Warning Services, naming Paze℠ as the first Founding Partner of Etihad Park and the club’s Official Online Checkout and Official Digital Wallet. The agreement positions Paze at the centre of NYCFC’s long-term stadium strategy, with activations beginning in 2026, one year ahead of Etihad Park’s scheduled opening in 2027. Founding Partnership Anchored in Stadium Infrastructur

Roger Hampel Image: Vancouver Whitecaps FC Vancouver Whitecaps FC have announced a partnership with Sports Interactive, becoming the first Major League Soccer club to formally collaborate with the creators of Football Manager. The deal grants the club access to FMDB Pro, Sports Interactive’s professional-grade data platform used by clubs and federations worldwide for scouting, benchmarking and player-performance evaluation. The move signals a continued shift in North American

Roger Hampel Image: MLS Major League Soccer has confirmed that Inter Miami CF will host the 2025 MLS Cup Presented by Audi, facing the Vancouver Whitecaps FC on Saturday, December 6 at 2:30 p.m. ET. The match will mark Inter Miami’s first MLS Cup appearance and continues a postseason marked by notable audience growth across linear and streaming platforms. Broadcast coverage will span FOX, FOX Deportes, MLS Season Pass on Apple TV, TSN, and RDS, with the championship match av

Roger Hampel Image: UD Las Palmas UD Las Palmas has signed a collaboration agreement with CF Academy LLC, a New Jersey–based organisation, to officially launch the UDLP Camps USA, marking the club’s first structured development initiative in the United States. The project represents a strategic step in the club’s international expansion and its long-term plan to export its youth development methodology. The partnership will run between December 2025 and June 2026, with activi

Roger Hampel Image: U.S. Soccer U.S. Soccer has expanded the group of industry partners contributing to the Arthur M. Blank U.S. Soccer National Training Center (NTC), announcing new agreements with Kwik Goal, FieldTurf, John Deere (via Beard Equipment), and True Natural Gas. They join Musco Sports Lighting as core suppliers supporting the construction and long-term operation of what will become the central home for the sport in the United States. The announcement underscores

Roger Hampel Image: SUM Ria Money Transfer has entered a multi-year commercial agreement with the Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM), becoming the official remittance services partner of both the Mexican men’s and women’s national teams in the United States. The deal strengthens Ria’s growing sports presence and ties the brand to one of the most commercially powerful fanbases in North American soccer. The agreement was announced ahead of the

Roger Hampel Image: Portugal FA/Instagram The United States Soccer Federation and the Portuguese Football Federation are finalizing the announcement of a high-profile friendly between the USMNT and Portugal, scheduled for March 2026 at Mercedes-Benz Stadium in Atlanta. According to reporting from The Athletic  and The New York Times  — the match is agreed, signed off, and awaiting only public confirmation. The fixture forms part of the USMNT’s preparation programme ahead of t

Roger Hampel Image: MLS Major League Soccer and Apple have announced a significant evolution of their media partnership: starting in 2026, every MLS match will be available to stream at no additional cost for Apple TV subscribers. The update marks the most substantial shift in the league’s broadcast strategy since the launch of MLS Season Pass in 2023. The standalone Season Pass offering will conclude after the 2025 season, with MLS moving fully into Apple’s core subscription

Roger Hampel Image: MLS Major League Soccer has approved a historic restructuring of its competition calendar, with the league set to transition to a summer-to-spring season beginning in July 2027. The move, confirmed at the MLS Board of Governors meeting in Palm Beach, represents one of the most significant changes in the league’s 30-year history and brings MLS into alignment with the scheduling model used by most major global leagues. The league is working with the MLSPA to

Roger Hampel Image: Inter Miami CF Inter Miami CF has confirmed that Lionel Messi has signed a contract extension through 2028, securing the eight-time Ballon d’Or winner’s presence in Major League Soccer for at least three more seasons. The Argentine captain, who joined the club in July 2023, was previously under contract until the end of the 2025 campaign. Strategic Continuity for Inter Miami The extension solidifies Messi’s central role in Inter Miami’s sporting and commer

Roger Hampel Image: Inter Miami Major League Soccer’s 30th regular season concluded with record growth across all key indicators, including viewership, attendance, and digital engagement, underscoring the league’s expanding influence in North America and abroad. According to official data, MLS viewership increased 29% year-over-year, while total attendance surpassed 11 million fans for the second consecutive season. Expanding Audiences Across Platforms For 2025, MLS reported