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Roger Hampel Image: Inter Miami CF Inter Miami CF has announced a multi-year partnership with Hyundai Motor America, naming the automotive company the club's Official Mainstream Automotive Partner and a Founding Partner of Miami Freedom Park. The agreement integrates Hyundai across Nu Stadium, the club's future Miami Freedom Park development, fan engagement initiatives and community programmes. The partnership comes as Inter Miami continues expanding its commercial portfolio

Roger Hampel Image: MLS The 2026 FIFA World Cup may be over, but Major League Soccer is already looking ahead. MLS All-Star Week (July 29th) is the league's first major opportunity to convert record interest in football into long-term fan engagement. Taking place in Charlotte ahead of the MLS All-Star Game presented by Chime, the week has evolved into one of the league's largest annual business platforms, bringing together sponsors, clubs, players, media partners and supporte

Roger Hampel Image: Inter Miami CF Inter Miami CF has signed a long-term partnership with Marriott Bonvoy, naming the global hospitality company the club's Official Hotel Partner, Official Hotel Loyalty Program Partner and a Founding Partner of Miami Freedom Park. The agreement marks Marriott Bonvoy's first official partnership with a Major League Soccer club, adding another football property to the hospitality group's growing portfolio, which already includes partnerships wi

Roger Hampel Image: New York City FC Gotham FC will relocate to Etihad Park in Queens from the 2028 National Women's Soccer League season, following a landmark agreement with New York City FC that gives the reigning NWSL champions a permanent home in New York City's first soccer-specific stadium. The announcement represents one of the most significant infrastructure developments in the club's history and comes just weeks after Gotham FC unveiled plans for its first dedicated

Roger Hampel Fifteen days before the agreement, Chicago Fire invited Lewandowski to the city, paying attention to every detail — even a welcoming billboard on the route from the airport. Image: Chicago Fire When Chicago Fire officially announced the signing of Robert Lewandowski on a two-year contract, most of the immediate discussion centred on one figure. According to multiple reports, the Polish striker is expected to earn between $18 million and $20 million per season, ma

Roger Hampel Image: Paris Saint-Germain Paris Saint-Germain is bringing its Ici C’est Paris La Maison concept to New York, continuing a series of international activations that have become an increasingly important part of the club's global brand strategy. Following its recent Los Angeles edition, the event will take place in Manhattan from June 17 to 21 and will serve as the final international stop of the season for PSG's travelling lifestyle platform. Building a Lifestyle

Roger Hampel Image: New York City FC New York City FC has announced a partnership with intercity transportation provider FlixBus ahead of what is expected to be one of the busiest summers in football history across North America. The agreement links the MLS club with a company that operates a network connecting more than 1,800 destinations across the United States, Canada and Mexico, including every host market involved in the 2026 World Cup. With millions of supporters expec

Roger Hampel Apple TV will broadcast the first major professional live sporting event captured entirely on iPhone 17 Pro this Saturday, as Major League Soccer’s match between LA Galaxy and Houston Dynamo FC becomes a live showcase for Apple’s growing ambitions in sports production technology. The match will stream from Dignity Health Sports Park during the final MLS weekend before the league pauses for the FIFA World Cup 2026. According to Apple, the production will rely enti

Roger Hampel Image: Inter Miami CF Inter Miami CF and Heron Sports & Entertainment have announced a series of FIFA World Cup 2026-related events across Nu Stadium, Inter Miami CF Stadium and the Florida Blue Training Center, further positioning the club’s infrastructure as part of the wider World Cup ecosystem in the United States. In the weeks leading up to the tournament, Inter Miami’s facilities will host national teams, international friendlies, entertainment events and r

Roger Hampel Image: FIFA FIFA World Cup 2026™ and the Royal Canadian Mint have unveiled a new commemorative $1 circulation coin ahead of the tournament, marking another example of how host nations are using collectible products and national symbolism to build commercial momentum around the 2026 FIFA World Cup. The coin, officially launched at Vancouver’s BC Place Stadium — one of Canada’s host venues for the tournament — celebrates the country’s first-ever role as a FIFA Worl

Roger Hampel Image: New York City FC New York City FC has announced the first signature food and beverage concept for Etihad Park, confirming that chef and restaurateur Marcus Samuelsson will launch a dedicated burger concept inside the club’s future stadium in Queens. The project represents the first chef-led culinary brand attached to Etihad Park and forms part of a broader strategy to position the venue as a year-round entertainment and hospitality destination. Stadium Hos

Roger Hampel Image: Major League Soccer Major League Soccer has secured a strategic investment from KKR to accelerate the growth of MLS NEXT Pro, formalising the partnership through the creation of a new operating platform, Hometown Soccer Holdings (HSH). The structure positions HSH as the commercial and development engine behind MLS NEXT Pro, with a mandate covering expansion into new markets, stadium development and the build-out of club-level operations. Investment Targets

Roger Hampel Image: Inter Miami CF Inter Miami CF has entered into a partnership with Shift4, appointing the company as the Official Payment Processing Partner of Nu Stadium. The agreement covers ticketing and concessions across the venue, embedding Shift4’s technology into the club’s matchday operations. The deal follows the recent opening of Nu Stadium, a 26,700-seat venue positioned as a central asset in the club’s commercial strategy. Payment Infrastructure Integrated Acr

Roger Hampel Image: Borussia Dortmund Borussia Dortmund has launched the BVB World Street Series, a global activation platform built around street football, with its 2026 event taking place in Los Angeles. Developed in partnership with Street Soccer USA and supported by LA Galaxy, the initiative reflects a structured effort to combine brand expansion, community engagement and grassroots football development in key international markets. Los Angeles Event Borussia Dortmund The

Roger Hampel Image: Inter Miami CF Inter Miami CF has developed its own platform - Heron Sports & Entertainment (Heron S&E), reinforcing its strategy to position the club as a multi-venue operator within the global sports and entertainment industry. The initiative formalises the club’s role not only as a football organisation but also as a promoter and producer of large-scale events across multiple venues in South Florida and beyond. As Inter Miami continues its rapid commerc

Roger Hampel Image: Inter Miami CF Inter Miami CF has announced a new five-year partnership extension with adidas, reinforcing one of the club’s foundational commercial relationships as it prepares for the opening of its new home at Miami Freedom Park. The agreement positions Inter Miami among adidas’ top-tier global club partnerships and reflects the club’s broader ambition to operate as a global football and lifestyle brand, supported by strong retail performance and growin

Roger Hampel Image: Manchester City Manchester City has launched Man City North Texas FC, a new youth football team in the United States, as the club continues to expand its grassroots and coaching ecosystem internationally. The initiative is designed for players aged 8 to 19 and will deliver structured training programmes based on the same coaching methodology used across Manchester City’s global football operations. The project represents a further step in the club’s long-t

Roger Hampel Image: Inter Miami CF Inter Miami CF has renewed its partnership with Duracell, extending the agreement that designates the global battery manufacturer as the club’s Official Power Partner. The collaboration, originally launched in February 2024, represented Duracell’s first commercial partnership in football. The renewal comes at a significant moment for Inter Miami as the club prepares to enter a new phase of development with the upcoming opening of Nu Stadium

Roger Hampel Image: Red Bull New York Red Bull New York has announced a partnership with LandTek Group, a U.S.-based company specialising in the construction of athletic sports facilities, to deliver new natural grass and synthetic turf surfaces at the club’s training complex. Infrastructure Investment Supporting First Team and Academy Operations Red Bull New York The project will be implemented at the RWJBarnabas Health Red Bull Performance Center, the club’s primary trainin

Roger Hampel Image: Manchester City Manchester City has announced a new youth development collaboration with Charlotte Soccer Academy (CSA) and global sportswear partner PUMA, strengthening the club’s long-term strategy of expanding its football education and grassroots presence in the United States. The initiative will see Manchester City embed its coaching methodology directly within Charlotte Soccer Academy, one of PUMA’s most strategically positioned youth partners global