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Roger Hampel Image: Inter Miami CF Inter Miami CF has entered into a partnership with Shift4, appointing the company as the Official Payment Processing Partner of Nu Stadium. The agreement covers ticketing and concessions across the venue, embedding Shift4’s technology into the club’s matchday operations. The deal follows the recent opening of Nu Stadium, a 26,700-seat venue positioned as a central asset in the club’s commercial strategy. Payment Infrastructure Integrated Acr

Roger Hampel Image: Borussia Dortmund Borussia Dortmund has launched the BVB World Street Series, a global activation platform built around street football, with its 2026 event taking place in Los Angeles. Developed in partnership with Street Soccer USA and supported by LA Galaxy, the initiative reflects a structured effort to combine brand expansion, community engagement and grassroots football development in key international markets. Los Angeles Event Borussia Dortmund The

Roger Hampel Image: Inter Miami CF Inter Miami CF has developed its own platform - Heron Sports & Entertainment (Heron S&E), reinforcing its strategy to position the club as a multi-venue operator within the global sports and entertainment industry. The initiative formalises the club’s role not only as a football organisation but also as a promoter and producer of large-scale events across multiple venues in South Florida and beyond. As Inter Miami continues its rapid commerc

Roger Hampel Image: Inter Miami CF Inter Miami CF has announced a new five-year partnership extension with adidas, reinforcing one of the club’s foundational commercial relationships as it prepares for the opening of its new home at Miami Freedom Park. The agreement positions Inter Miami among adidas’ top-tier global club partnerships and reflects the club’s broader ambition to operate as a global football and lifestyle brand, supported by strong retail performance and growin

Roger Hampel Image: Manchester City Manchester City has launched Man City North Texas FC, a new youth football team in the United States, as the club continues to expand its grassroots and coaching ecosystem internationally. The initiative is designed for players aged 8 to 19 and will deliver structured training programmes based on the same coaching methodology used across Manchester City’s global football operations. The project represents a further step in the club’s long-t

Roger Hampel Image: Inter Miami CF Inter Miami CF has renewed its partnership with Duracell, extending the agreement that designates the global battery manufacturer as the club’s Official Power Partner. The collaboration, originally launched in February 2024, represented Duracell’s first commercial partnership in football. The renewal comes at a significant moment for Inter Miami as the club prepares to enter a new phase of development with the upcoming opening of Nu Stadium

Roger Hampel Image: Red Bull New York Red Bull New York has announced a partnership with LandTek Group, a U.S.-based company specialising in the construction of athletic sports facilities, to deliver new natural grass and synthetic turf surfaces at the club’s training complex. Infrastructure Investment Supporting First Team and Academy Operations Red Bull New York The project will be implemented at the RWJBarnabas Health Red Bull Performance Center, the club’s primary trainin

Roger Hampel Image: Manchester City Manchester City has announced a new youth development collaboration with Charlotte Soccer Academy (CSA) and global sportswear partner PUMA, strengthening the club’s long-term strategy of expanding its football education and grassroots presence in the United States. The initiative will see Manchester City embed its coaching methodology directly within Charlotte Soccer Academy, one of PUMA’s most strategically positioned youth partners global

Roger Hampel Image: FC Bayern Munich FC Bayern Munich has expanded its U.S. fan engagement strategy with the launch of the first FC Bayern Texas Fest in Houston, a community-focused activation aimed at strengthening the club’s regional presence ahead of the 2026 FIFA World Cup. The event attracted approximately 1,000 visitors and combined fan experiences, partner activations and a live broadcast of the Bundesliga fixture between Bayern Munich and Borussia Dortmund. Fan Engage

Roger Hampel Image: Wrexham A.F.C. Wrexham A.F.C. has confirmed a return to the United States for its 2026 summer tour, scheduling three matches on the U.S. East Coast as part of the Summer Soccer Series promoted by TEG Sport. The tour marks Wrexham’s third visit to the U.S. market and its first since 2024, continuing the club’s strategy of building international visibility through preseason fixtures against globally recognised opponents. Three Matches Across Major U.S. Venu

Roger Hampel Image: Inter Miami CF Inter Miami CF has announced a multi-year partnership with Nu Holdings, naming the company a Main Partner of the club and securing naming rights for Inter Miami’s new stadium at Miami Freedom Park. Under the agreement, the venue will be branded Nu Stadium when it opens on April 4, 2026, marking one of the most prominent stadium naming-rights deals in Major League Soccer’s current expansion cycle. Stadium as Anchor Asset of Miami Freedom Par

Roger Hampel Image: New York Red Bulls New York Red Bulls have announced a multi-year partnership with Financial Resources Federal Credit Union (FRFCU), naming the New Jersey-based institution as the club’s Official Credit Union. Headquartered in Branchburg, New Jersey, FRFCU operates as one of the largest credit unions in the state and has been active for more than 100 years. The agreement strengthens Red Bull New York’s regional commercial portfolio while introducing financ

Roger Hampel Image: Inter Milan Inter Milan has announced the launch of Inter Academy Camp USA, a multi-city grassroots development programme aimed at strengthening the club’s brand presence and youth engagement footprint across the United States. The initiative represents an extension of Inter’s existing academy structure in the country, which already includes permanent programmes in New England, California and Virginia. The new camp-based model will operate in partnership w

Roger Hampel Image: MLS Major League Soccer began its 2026 season with the largest opening-day crowd in league history, as 75,673 fans attended the match between Los Angeles FC and Inter Miami CF in Los Angeles. The figure represents the highest attendance for an opening fixture in MLS history and the second-highest single-game crowd ever recorded by the league. The milestone underscores sustained commercial and cultural momentum ahead of the 2026 FIFA World Cup in North Amer

Roger Hampel Image: FC Schalke 04 FC Schalke 04 has announced a new international partnership with Monterey Bay FC, establishing a structured cooperation focused on scouting, player development and knowledge exchange in the United States. The California-based club becomes Schalke’s fourth international partner, following collaborations with VVV-Venlo, FC Aarau and SV Ried. The agreement positions the U.S. market as a strategic development platform within Schalke’s broader int

Roger Hampel Image: Major League Soccer Major League Soccer and its commercial arm Soccer United Marketing have announced a new multi-year partnership with Polymarket, appointing the company as an Official Partner of Major League Soccer and an Official Partner of Leagues Cup in the United States. Under the agreement, Polymarket becomes the Official and Exclusive Prediction Market Partner of MLS, the MLS All-Star Game, MLS Cup presented by Audi, and Leagues Cup. The partnershi

Roger Hampel Image: FC Dallas FC Dallas has unveiled their full slate of theme nights and promotional activations for the 2026 Major League Soccer regular season, outlining a season-long matchday strategy designed to increase attendance, extend dwell time and diversify non-broadcast revenue streams at Toyota Stadium. The programme combines licensed entertainment IP, culturally themed events, price-led midweek promotions and sponsor-integrated match presentations, positioning

Roger Hampel Image: New York City FC New York City FC has announced a new tourism partnership with Visit Tampa Bay, naming the destination marketing organisation an Official Tourism Partner of the club for the 2026 Major League Soccer season. The agreement was launched alongside NYCFC’s preseason training camp in Tampa, creating immediate alignment between sporting operations and destination promotion, and positioning the partnership within the club’s seasonal narrative from

Roger Hampel Image: Inter Miami CF Inter Miami CF has announced a multi-year partnership with ERGO NEXT Insurance, part of ERGO Group AG, appointing the insurer as a Main Partner, Training Apparel Partner and Official Insurance Partner of the club. The agreement further strengthens Inter Miami’s commercial platform ahead of the 2026 season and the opening of Miami Freedom Park, positioning ERGO NEXT Insurance across multiple high-impact assets rather than a single sponsorship

Roger Hampel Image: Inter Miami CF Inter Miami CF has renewed and significantly expanded its partnership with Lowe’s, elevating the home improvement retailer to Main Partner status while extending its role across multiple strategic assets of the club. The agreement also names Lowe’s as Inter Miami’s Official Jersey Sleeve Partner and a Founding Partner of Miami Freedom Park, the club’s new stadium and mixed-use development scheduled to open in 2026. From Sponsorship to Infras