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Roger Hampel Stephanie Chen, Managing Director APAC & Head of HK Branch | Image: Juventus FC From summer tours to global sponsorships, Asia has become one of the most dynamic arenas for European football clubs seeking both fans and partners. But few have approached it with the consistency and depth of Juventus FC. The Italian club opened its Asia-Pacific office in Hong Kong in 2019, establishing a bridge between two football cultures. Over the past six years, the office has b

Roger Hampel Dr. Michael Diederich, FC Bayern Munich - Executive Vice Chairman and Chief Financial Officer | Image: FC Bayern FC Bayern Munich is currently in the United States for the FIFA Club World Cup 2025 — a tournament that not only brings together the world’s top clubs, but also offers a unique platform for global brand positioning. For Bayern, it’s an opportunity to strengthen a presence that has been carefully developed over the past decade. Since opening its New Yor

Roger Hampel Juventus arrived in the United States with clear ambitions – to win both on and off the pitch. The Bianconeri began their FIFA Club World Cup campaign with a convincing 5–0 win over Al-Ain, showing that, on the field, they’re ready to fight for everything. But for Juve this tournament is more than just a battle for a trophy – it’s a key step in a much broader strategic plan. For several years now, Juventus has been systematically building its presence in the U.S.

Roger Hampel  Leandro Petersen, Chief Commercial & Marketing Officer at AFA In the highly competitive landscape of football business, excelling in sponsorship and brand expansion is a significant achievement. The Argentine Football Association (AFA) has set a new benchmark, closing 2024 with an unprecedented 65 international sponsors. This remarkable achievement not only highlights AFA’s strategic prowess but also earned them the prestigious Globe Soccer Award in Dubai, recog

Roger Hampel Lukas Podolski Business On March 5, 2024, in the iconic setting of Arena Zabrze, Football Business Journal's founder, Roger Hampel, had the honor of engaging with the legendary German footballer, Lukas Podolski, for an exclusive dialogue. This rare interview not only highlights Podolski's celebrated career but also delves into his entrepreneurial spirit and deep-rooted connection with Górnik Zabrze S.A. In a candid conversation, Podolski shares insights into his

Roger Hampel CEO Girona FC Ignacio Mas-Bagà (CEO of Girona FC) DO YOU PREFER PODCAST VERSION? EXPERIENCE OUR AUDIO CONVERSATION WITH SUBTITLES ON OUR FOOTBALL BUSINESS JOURNAL'S PODCAST SECTION , YOUTUBE PODCAST OR ON SPOTIFY ! Girona FC is defying expectations, sensationally topping the La Liga table and captivating the football world with their stellar performances this season​​. This remarkable climb is the backdrop for our exclusive interview with the club's CEO, where