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Roger Hampel Image: Lega Serie A Lega Serie A has brought former Juventus captain Alessandro Del Piero to Vinitaly USA 2026 in New York, continuing its collaboration with the Italian Trade Agency (ITA) and Italy's Ministry of Foreign Affairs to promote Italian businesses internationally. Del Piero, serving as a Serie A Ambassador, attended the international wine trade event, which brought together Italian producers, buyers, importers, distributors and sommeliers from the US m

Roger Hampel Image: Lega Serie A Lega Serie A has brought former AS Roma captain Francesco Totti and the Serie A Scudetto trophy to Tbilisi, Georgia, as part of the Italian football league's international promotional activities. Totti, who serves as a Serie A Ambassador, met Italy's Ambassador to Georgia, Massimiliano D'Antuono, and Tbilisi Mayor Kakha Kaladze during the visit. Francesco Totti Represents Serie A in Tbilisi Serie A The visit brought together two prominent figu

Roger Hampel Image: Manchester United Manchester United has launched a new round of supporter consultation on its proposed 100,000-seat stadium, inviting fans to influence the design of the planned replacement for Old Trafford. The consultation covers stadium atmosphere, matchday facilities, club heritage, transport connections and the wider stadium campus. Supporters have until 6 November 2026 at 12:00 GMT to submit their views. The latest phase follows a 2024 consultation i

Roger Hampel Image: Al Ahly Al Ahly SC has renewed its sponsorship agreement with Shell Egypt for another four years, extending a commercial relationship that began more than 12 years ago and is set to reach its 16th year. The renewal is part of a wider commercial programme covering the 2026/27 through 2029/30 seasons, during which Al Ahly Football Company has secured extensions to 10 sponsorship and commercial partnerships. According to Al Ahly Football Company CEO Nayera Al

Roger Hampel Image: AFC Ajax FC Bayern Munich and AFC Ajax will play an exhibition match in Nairobi on 5 January 2027 to officially inaugurate Kenya's new 60,000-seat Raila Odinga International Stadium, one of the venues scheduled to host matches during the 2027 Africa Cup of Nations (AFCON). The match will take place at Talanta Sports City, a major sports infrastructure development in the Kenyan capital, as the country prepares to co-host the continental tournament alongside

Roger Hampel Image: Atlético de Madrid Atlético de Madrid has launched a new official mobile application developed in partnership with Veritran, bringing ticket purchases, digital season ticket management, merchandise and stadium experiences into a single platform. The redesigned app consolidates several of the Spanish club's digital services, including access to the Atleti Store and Atleti Tour & Museum, alongside club news and match-related information. Among the main addit

Roger Hampel Image: Fulham FC Fulham FC has launched a redesigned official website and mobile application, introducing new content features, improved matchday coverage and updated player profiles as part of a wider refresh of the Premier League club's digital platforms. The update brings Fulham's new visual identity to fulhamfc.com and the Official Fulham FC app, with additional accessibility tools and a more consistent interface across both platforms. The mobile application

Roger Hampel Image: PSV Eindhoven PSV Eindhoven has named Cisco its Official Stadium Innovation Partner, expanding an existing technology relationship as the Dutch football club prepares to modernise and expand the Philips Stadion. The agreement will focus on developing AI-ready digital infrastructure, network connectivity, cybersecurity and data analytics to support stadium operations and improve the supporter experience. Cisco has already worked with PSV on a high-density W

Roger Hampel Image: Suarav Rastogi/Unsplash FC Bayern Munich has announced that Viessmann Generations Group will become a shareholder in FC Bayern München AG, acquiring a stake of just under 6.7% through a capital increase that will strengthen the Bundesliga club's equity base. The transaction will bring a fourth minority shareholder into Bayern's ownership structure, while FC Bayern München eV retains its controlling 70% stake. The three existing external shareholders (Adida

Roger Hampel Image: Eduardo Drapier/Unsplash Valencia CF has announced a new ownership agreement with Pitchwise Holdings, a consortium of family offices and long-term institutional investors, in a transaction valuing the Spanish football club at €1.25 billion on an enterprise value basis. Under the agreement, Pitchwise will acquire shares from existing owner Meriton Holdings and contribute €100 million in new capital for direct investment in the club. The consortium is expect

Roger Hampel Image: FC Bayern Munich FC Bayern Munich has launched FC Bayern Fan AI-DEATION, a fan-led artificial intelligence innovation challenge developed with Google Gemini and UnternehmerTUM, inviting supporters to propose new applications of AI across the club's digital services, stadium operations and commercial activities. The initiative will focus on five principal areas: digital fan experience, content and storytelling, stadium experience, merchandising and ticketin

Roger Hampel Image: FC Porto FC Porto has stepped up its engagement with the Polish tourism market, participating in industry events in Poznań and Warsaw as the Portuguese club reports growing interest from Polish visitors in its stadium and museum experience. The FC Porto Museum represented the club at events held on October 20 and 21, organised by the Poland-Portugal Chamber of Commerce in partnership with Turismo de Portugal. The meetings brought together tourism professio

Roger Hampel Image: Everton FC Everton FC has launched Everton Mobile, a club-branded mobile service offering SIM-only contracts from £15 per month, marking an expansion of the Premier League club's consumer business beyond traditional football merchandise and memberships. The service offers three subscription plans, combining mobile connectivity through O2 or Vodafone network coverage with access to Everton-related rewards, including match tickets, stadium tours, signed shir

Roger Hampel Image: Newcastle United Newcastle United has signed a multi-year global partnership with Corpay, naming the US-based corporate payments company’s Cross-Border business its Official FX and Cross-Border Payments Partner. The agreement will see Corpay provide foreign exchange expertise and international payment services to support Newcastle's business operations as the Premier League club expands its activities across overseas markets. Corpay to Support Newcastle's

Roger Hampel Image: Panasonic Borussia Dortmund has signed a five-season partnership with Panasonic Heating & Cooling Solutions Europe, running until 2031, with the Japanese technology company set to support the Bundesliga club's infrastructure modernisation and decarbonisation efforts. Under the agreement, Panasonic becomes an Official Partner of Borussia Dortmund, combining commercial sponsorship rights with plans to introduce energy-efficient heating, air conditioning and

Roger Hampel Image: Inter Milan Inter Milan has launched a digital out-of-home (DOOH) advertising campaign across Milan's railway stations and airports, using the city's transport infrastructure to promote its first home UEFA Champions League match of the 2026/27 season. The activation features a series of digital displays designed to welcome supporters arriving from across Italy and international markets, extending the club's matchday presence beyond the stadium and into maj

Roger Hampel The visual is based on an image by Katrin Haul SC Freiburg generated a club-record €212.1 million in revenue during the 2025/26 financial year, an increase of 30.3% from €162.8 million in the previous season, supported by its European campaign, domestic cup performance and player transfers. The Bundesliga club also reported a net profit of €30.5 million, compared with €11.8 million in 2024/25. The result represents an increase of approximately 158% and contribute

Roger Hampel Image: Juventus Juventus has announced 11 startups for the 2026/27 edition of its Forward Squad innovation programme, selecting companies to develop pilot projects across sporting performance, artificial intelligence, fan engagement and club operations. The second cohort was unveiled during Wave by Vento at OGR Torino, with the startups divided into two areas: Sport Performance and Corporate Innovation. The programme forms part of Juventus Forward, the club's ope

Roger Hampel Image: Atlético de Madrid Atlético de Madrid has announced that NBA star Shai Gilgeous-Alexander has acquired a stake in the Spanish football club, adding the Oklahoma City Thunder player to its shareholder base. The investment, announced on October 8, 2026, marks the Canadian basketball player's entry into the ownership structure of one of Spain's leading football clubs. Atlético has not specified the size of the stake acquired, the investment amount or whether

Roger Hampel Image: Chelsea FC Chelsea FC has announced a global partnership with Chinese automotive manufacturer GAC, naming the company the Official Automotive Partner of its men's team as the carmaker expands its presence in the UK and European markets. The agreement builds on an initial collaboration during Chelsea's 2026 pre-season tour and will introduce GAC vehicles into selected matchday activities at Stamford Bridge, alongside digital content, vehicle displays and fa