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Roger Hampel Image: FC Bayern FC Bayern Munich generated more than 15 billion video views and 1.1 billion social media interactions during the 2025/26 season, as the club's global digital following grew by around 10% to more than 220 million followers. The German club also reported growth across its owned digital channels and subscription video business, with website and app visits increasing 17% year-on-year and FC Bayern TV PLUS subscriptions rising 39%. 15 Billion Video Vi

Roger Hampel Image: Manchester City Manchester City has signed a global partnership with Trendyol, naming the Istanbul-founded e-commerce company the club’s Official Online Marketplace Partner. The agreement gives Trendyol branding rights at the Etihad Stadium, visibility across Manchester City’s digital and social channels, and access to collaborative content and marketing campaigns. Trendyol Takes Its Football Strategy International Manchester City Founded in Istanbul in 20

Roger Hampel Image: Como 1907 Canva has entered professional football sponsorship for the first time, signing Como 1907 as its Official Creative Partner for the 2026/27 season. The agreement will give supporters access to hundreds of official Como 1907 templates that can be customised through Canva, printed directly through the platform and delivered to fans. A permanent Canva Print Shop will also open inside the Stadio Giuseppe Sinigaglia, bringing the same personalisation c

Roger Hampel Image: New York City FC New York City FC has added a new sponsorship asset to its commercial inventory, signing Viamericas as the first brand to appear on the back of the club’s men’s first-team training kit. The international money transfer company has also been named NYCFC’s Official International Money Transfer & Remittance Partner, giving it matchday and fan engagement rights alongside the training wear position. The agreement comes less than a year before th

Roger Hampel Image: FC Bayern Munich FC Bayern Munich has signed a long-term partnership with Google, naming Gemini the club's first Official Consumer AI Partner and Google Pixel its Official Smartphone Partner from the start of the 2026/27 season. The agreement covers both FC Bayern's men's and women's teams and will introduce Google products across digital content, matchday engagement and supporter-facing services. Gemini Becomes FC Bayern's First Consumer AI Partner Bayern

Roger Hampel Image: Al Ahly Al Ahly has signed two major commercial agreements with Vodafone, handing the telecommunications company naming rights to the club's new stadium and the main sponsorship position on its first-team shirt. The stadium agreement was described by Al Ahly as the largest sports investment deal in the Middle East, although financial terms were not disclosed. A separate four-year contract signed by Al Ahly Football Company will make Vodafone the club's mai

Roger Hampel Image: FC Porto FC Porto has signed a three-year partnership with XTB, naming the Poland-founded investment company its new Official Investment Partner through the end of the 2028/29 season. XTB will also become a sleeve sponsor of FC Porto's men's first team, with its branding appearing on the club's shirts in all domestic competitions. The logo will make its match debut at the Estádio do Dragão against FC Alverca on Sunday, in Porto's opening league fixture of

Roger Hampel Image: LONGi FC Bayern Munich has signed a global partnership with LONGi, one of the world's largest solar technology companies, adding another renewable energy brand to the club's international commercial portfolio. The partnership was unveiled during a launch event in Hong Kong, where LONGi also introduced its new EcoLife Plug & Play Series, a residential solar product line making its global debut. For LONGi, the agreement represents its second major sports par

Roger Hampel Image: FC Schalke 04 FC Schalke 04 has unveiled its 2026/27 away kit, bringing back the club's historic crest and the iconic adidas Trefoil as part of a retro-inspired design that draws on one of the most recognisable periods in the club's history. The launch marks the first time since the 1993/94 season that Schalke will wear an adidas Originals shirt in competitive football. The kit will make its debut during Schalke's away fixtures in the upcoming Bundesliga s

Roger Hampel Image: RB Leipzig RB Leipzig has signed a partnership with SalzburgerLand, naming the Austrian tourism region an Official Partner of the club's men's first team for the 2026/27 season. While initially agreed for one year, both organisations described the partnership as the beginning of a longer-term collaboration linking football with destination marketing. The agreement follows RB Leipzig's pre-season training camp in Saalfelden, which served as the foundation f

Roger Hampel Image: Paris Saint-Germain Paris Saint-Germain has signed a multi-year partnership with Google running through 2029, naming Google Gemini the club's Official AI Assistant and Google Pixel its Official Smartphone. The agreement brings one of the world's largest technology companies deeper into the club's day-to-day operations while introducing artificial intelligence, mobile technology and new digital experiences across the Paris Saint-Germain ecosystem. Google Ge

Roger Hampel Image: Girondins de Bordeaux Sparta Capital and Park Bench have outlined their long-term vision for Girondins de Bordeaux, following the completion of their investment in one of France's most historic football clubs. In their first joint statement since taking control, the new owners identified financial stability, governance and long-term sustainability as the immediate priorities while confirming their intention to rebuild the club in close cooperation with Fre

Roger Hampel Image: Juventus Juventus and adidas have unveiled a special edition of the club's new 2026/27 away kit ahead of the pre-season friendly against Chelsea in Hong Kong, adapting the shirt specifically for the local market. For the first time, Juventus players will wear their names in Chinese characters, while names and numbers on the shirt will appear in fluorescent pink, inspired by Hong Kong's iconic neon signs. A Matchday Kit Created for Hong Kong Juventus The cu

Roger Hampel Image: Inter Milan Inter Milan turned Victoria Harbour into the centrepiece of its latest international activation, staging a 20-minute drone show above Hong Kong's skyline as part of the club's summer tour in Asia. The display concluded an invitation-only event for partners, local institutions and media, but quickly became the defining moment of the evening as hundreds of synchronised drones illuminated the city's skyline with visuals inspired by Inter's identit

Roger Hampel Image: Juventus Juventus and EA SPORTS have taken their long-standing partnership into a new category, with the gaming company broadcasting live Juventus matches for the first time. The collaboration began on 31 July, when EA SPORTS streamed Juventus' pre-season victory over OGC Nice, which the Italian club won 2-0 at the Juventus Training Center. A second live broadcast is scheduled for 17 August, when Juventus will face Juventus Next Gen at Allianz Stadium. EA

Roger Hampel Image: Real Madrid Real Madrid has signed a three-year partnership with ELITE Solar, naming the photovoltaic solutions manufacturer the club's Official Sponsor and Official Solar Panel Provider until 2029. The agreement adds another international company to Real Madrid's commercial portfolio while strengthening the club's presence in the renewable energy sector. The partnership was officially presented at Ciudad Real Madrid, with Emilio Butragueño, the club's Dir

Roger Hampel Image: Inter Miami CF Inter Miami CF has announced a multi-year partnership with Hyundai Motor America, naming the automotive company the club's Official Mainstream Automotive Partner and a Founding Partner of Miami Freedom Park. The agreement integrates Hyundai across Nu Stadium, the club's future Miami Freedom Park development, fan engagement initiatives and community programmes. The partnership comes as Inter Miami continues expanding its commercial portfolio

Roger Hampel Image: Real Madrid Real Madrid has become the first sports organisation in history to generate more than €1.2 billion in annual operating revenue, reporting record financial results for the 2025/26 season. According to the club's annual accounts approved by its Board of Directors, operating revenue excluding player transfers reached €1.221 billion, an increase of 3.1% compared with the previous financial year. The figures also represent the highest annual revenue

Roger Hampel Image: Inter Milan FC Internazionale Milano has announced a new partnership with BBVA, naming the international banking group as the club's Official Sleeve Partner across multiple teams and Front Jersey Partner for its youth academy. The agreement extends beyond the men's first team, covering Inter Women, Inter U23, Inter U20 and Inter Legends, while BBVA branding will also appear on academy shirts from the U18 level downwards across both the men's and women's pr

Roger Hampel Image: Venezia FC Venezia FC has unveiled La Serenissima, a new premium hospitality experience that transforms the journey to the club's home matches into part of the matchday itself. Launching ahead of the 2026/27 Serie A season, the initiative introduces an exclusive pre-match experience aboard a traditional Venetian-style vessel, offering supporters and corporate guests a unique route from Piazza San Marco to Stadio Pier Luigi Penzo. Available for every home l