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Roger Hampel Image: Palermo FC Palermo FC has announced a new partnership with Etihad Airways, marking the airline’s entry into the club’s commercial partner portfolio. The agreement will be rolled out progressively over the coming weeks and is structured around a defined visibility programme. According to the announcement, the partnership is designed to support the commercial objectives of both organisations, with a focus on brand visibility, partner network development, and

Roger Hampel Image: Major League Soccer Major League Soccer and its commercial arm Soccer United Marketing have announced a new multi-year partnership with Polymarket, appointing the company as an Official Partner of Major League Soccer and an Official Partner of Leagues Cup in the United States. Under the agreement, Polymarket becomes the Official and Exclusive Prediction Market Partner of MLS, the MLS All-Star Game, MLS Cup presented by Audi, and Leagues Cup. The partnershi

Roger Hampel Image: Unsplash/Josip Ivankovic German professional football has surpassed €6 billion in total revenue for the first time, according to the DFL Economic Report 2024/25, presented on 26 January 2026 at the DFL’s New Year’s reception. Across the 36 clubs of the Bundesliga and Bundesliga 2, total revenues reached €6.33 billion, an increase of €461.2 million year-on-year, representing 7.9% growth compared to the 2023/24 season. The sector reported an operating profit

Roger Hampel Image: FC Porto FC Porto has announced the launch of a new football academy in Mozambique, continuing the club’s international brand and talent development expansion across the African continent. The project, named Dragon Force Black Bulls Mozambique, is being developed in partnership with Associação Black Bulls, a club founded in 2017 and a two-time winner of the Moçambola, Mozambique’s top domestic league. The initiative represents FC Porto’s third academy pres

Salem Badughaish Image: AS Roma AS Roma has announced an official partnership with Gissah Perfumes, a Gulf-based fragrance brand, which will become the club’s Official Fragrance Partner. The agreement introduces a new lifestyle and licensing category into Roma’s commercial portfolio and marks Gissah’s first entry into football sponsorship. Fragrance as a Licensing and Brand Extension Category Under the agreement, Gissah will work with AS Roma on the creation of fragrances car

Roger Hampel Image: FC Dallas FC Dallas has unveiled their full slate of theme nights and promotional activations for the 2026 Major League Soccer regular season, outlining a season-long matchday strategy designed to increase attendance, extend dwell time and diversify non-broadcast revenue streams at Toyota Stadium. The programme combines licensed entertainment IP, culturally themed events, price-led midweek promotions and sponsor-integrated match presentations, positioning

Roger Hampel Image: 1. FC Köln 1. FC Köln have surpassed the milestone of 50,000 units sold of their cathedral-inspired away shirt for the 2025/26 season, underlining the continued commercial relevance of design-led merchandise rooted in local identity. The latest sales surge followed the restocking of the highly sought-after shirt on Friday, 23 January 2026. Within hours of availability, thousands of units were sold, pushing total sales beyond the 50,000 mark after an initia

Roger Hampel Image: AC Milan AC Milan have released a new city-facing brand activation ahead of the Milano Cortina 2026, positioning the club as a cultural and sporting ambassador of Milan in the build-up to one of the world’s largest multi-sport events. The “Welcome to Milan” video, distributed across AC Milan’s official channels, frames the club as an integral part of the city’s international identity at a time when Milan is preparing to host the Opening Ceremony of the Win

Roger Hampel Image: FC Schalke 04 FC Schalke 04 have confirmed the signing of Edin Džeko for the remainder of the 2025/26 season, strengthening their attacking options for the final 16 league matches. Beyond the sporting dimension, the move has already delivered an immediate commercial impact. According to the german media, more than 6,000 Schalke shirts bearing Džeko’s name were sold within 24 hours of the transfer announcement. Image: FC Schalke 04's official website Immedi

Roger Hampel Image: FIFA The Oceania Football Confederation has launched its first fully professional club competition, with the opening round of the OFC Professional League played in Auckland, New Zealand. The new league represents a structural shift in how club football is organised across the Pacific region, introducing a professional environment designed to support long-term player development and competitive stability. The inaugural matches were staged at Eden Park, mark

Roger Hampel Image: Real Madrid  Real Madrid has been ranked as the highest-earning football club in the world for the third consecutive year, according to Deloitte’s Football Money League 2026. The club reported €1.161 billion in revenue for the 2024/25 season, setting a new record and marking the second time a football club has exceeded the €1 billion threshold. Revenue Composition and Growth Drivers Real Madrid Deloitte’s report highlights that commercial revenue reached €

Roger Hampel Image: AC Sparta Prague AC Sparta Prague has renewed its agreement to operate an official club fanshop at Václav Havel Airport Prague, extending the partnership for at least five additional years. The renewal follows strong commercial performance since the store’s opening in August 2024 and confirms airport retail as a core component of the club’s merchandising strategy. The store, located in Terminal 2 and operated by Footballmania, has generated more than CZK 2

Roger Hampel Image: Olympique de Marseille Olympique de Marseille and PUMA have launched the second version of AI Creator, an artificial intelligence–powered platform that allows supporters to co-design the club’s official third kit for the 2027/28 season. The initiative extends an existing collaboration between the club and its kit supplier and positions fan co-creation as a formal part of the product development cycle. The platform, owned and operated by PUMA, enables suppo

Roger Hampel Image: New York City FC New York City FC has announced a new tourism partnership with Visit Tampa Bay, naming the destination marketing organisation an Official Tourism Partner of the club for the 2026 Major League Soccer season. The agreement was launched alongside NYCFC’s preseason training camp in Tampa, creating immediate alignment between sporting operations and destination promotion, and positioning the partnership within the club’s seasonal narrative from

Roger Hampel Image: CAF The Africa Cup of Nations 2025 marked the strongest commercial performance in the tournament’s history, positioning the competition as the primary revenue engine of Confederation of African Football and signalling a structural shift in how African international football is monetised. Held in Morocco, the tournament delivered simultaneous growth across revenues, sponsorship, media distribution and matchday income — a combination rarely achieved in a sin

Roger Hampel Image: Clube de Regatas do Flamengo Clube de Regatas do Flamengo has entered 2026 following a record financial year, characterised by higher revenues, significant debt reduction and continued reinvestment into football operations and infrastructure. The figures were presented as part of a year-end overview covering sporting performance, governance and medium-term planning under the club’s current leadership. Revenue Growth and Operating Performance Flamengo Flame

Roger Hampel Image: Clube de Regatas do Flamengo Clube de Regatas do Flamengo has renewed its sponsorship agreement with Shopee for the 2026 season, extending a partnership that places the e-commerce brand on the sleeve of Flamengo’s men’s, women’s and U-20 team shirts. Sleeve Sponsorship as a Scalable Commercial Asset Flamengo Under the renewed agreement, Shopee branding will remain visible on matchday kits across Flamengo’s senior and development teams. Sleeve sponsorships

Roger Hampel Image: Borussia Dortmund Borussia Dortmund has entered into a premium partnership with Lenovo, appointing the technology group as the club’s Official AI Innovation Partner. The agreement focuses on integrating artificial intelligence–ready hardware and computing infrastructure into Borussia Dortmund’s sporting and administrative operations. AI Infrastructure Integrated Into Club Operations Borussia Dortmund At the centre of the agreement is the deployment of Leno

Roger Hampel Image: Atlético de Madrid Atlético de Madrid has entered into a strategic agreement with Grupo UAX, naming Universidad Alfonso X el Sabio as the club’s Official University. The partnership formalises a long-term collaboration focused on education, applied research and professional development across both sporting and corporate functions. The agreement positions education as a structural pillar within Atlético de Madrid’s operating model, extending beyond first-te

Roger Hampel Image: Paris Saint‑Germain Paris Saint‑Germain has opened its first permanent official club store in Hong Kong, marking a further step in the club’s long-term retail and merchandising expansion across Asia. The store, located inside the K11 MUSEA complex, becomes the 13th official PSG store globally and reinforces the club’s strategy of building direct-to-consumer touchpoints in key international markets. The Hong Kong opening follows a broader shift by Paris Sai