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Roger Hampel Image: Real Madrid Real Madrid has signed a three-year partnership with ELITE Solar, naming the photovoltaic solutions manufacturer the club's Official Sponsor and Official Solar Panel Provider until 2029. The agreement adds another international company to Real Madrid's commercial portfolio while strengthening the club's presence in the renewable energy sector. The partnership was officially presented at Ciudad Real Madrid, with Emilio Butragueño, the club's Dir

Roger Hampel Image: Inter Miami CF Inter Miami CF has announced a multi-year partnership with Hyundai Motor America, naming the automotive company the club's Official Mainstream Automotive Partner and a Founding Partner of Miami Freedom Park. The agreement integrates Hyundai across Nu Stadium, the club's future Miami Freedom Park development, fan engagement initiatives and community programmes. The partnership comes as Inter Miami continues expanding its commercial portfolio

Roger Hampel Image: Real Madrid Real Madrid has become the first sports organisation in history to generate more than €1.2 billion in annual operating revenue, reporting record financial results for the 2025/26 season. According to the club's annual accounts approved by its Board of Directors, operating revenue excluding player transfers reached €1.221 billion, an increase of 3.1% compared with the previous financial year. The figures also represent the highest annual revenue

Roger Hampel Image: Inter Milan FC Internazionale Milano has announced a new partnership with BBVA, naming the international banking group as the club's Official Sleeve Partner across multiple teams and Front Jersey Partner for its youth academy. The agreement extends beyond the men's first team, covering Inter Women, Inter U23, Inter U20 and Inter Legends, while BBVA branding will also appear on academy shirts from the U18 level downwards across both the men's and women's pr

Roger Hampel Image: Venezia FC Venezia FC has unveiled La Serenissima, a new premium hospitality experience that transforms the journey to the club's home matches into part of the matchday itself. Launching ahead of the 2026/27 Serie A season, the initiative introduces an exclusive pre-match experience aboard a traditional Venetian-style vessel, offering supporters and corporate guests a unique route from Piazza San Marco to Stadio Pier Luigi Penzo. Available for every home l

Roger Hampel Image: MLS The 2026 FIFA World Cup may be over, but Major League Soccer is already looking ahead. MLS All-Star Week (July 29th) is the league's first major opportunity to convert record interest in football into long-term fan engagement. Taking place in Charlotte ahead of the MLS All-Star Game presented by Chime, the week has evolved into one of the league's largest annual business platforms, bringing together sponsors, clubs, players, media partners and supporte

Roger Hampel Image: Atlético Madrid Atlético Madrid has announced Casa Atleti Seoul, a four-day fan activation in South Korea, just days after signing Lee Kang-in from Paris Saint-Germain. The sequence is significant. Lee Kang-in's arrival immediately gives Atlético one of Asia's most recognisable footballers, while Casa Atleti Seoul provides the club with a platform to engage supporters directly in one of its most strategically important international markets. Running from 6

Roger Hampel Image: Como 1907 Como 1907 has expanded its relationship with Revolut, naming the fintech company the club's new Front-of-Shirt Partner for the 2026/27 season. The branding was revealed alongside the launch of Como's new adidas home shirt and represents the next stage of a partnership that began in 2025, when Revolut joined the Serie A club as its Official Banking and FX Partner. The move elevates Revolut from a back-office technology partner supporting the club'

Roger Hampel Image: SK Slavia Praha SK Slavia Praha will open a new club store in central Prague this autumn, expanding its retail presence beyond the club’s stadium complex in Eden and into one of the Czech capital’s busiest commercial and tourist areas. The new fanshop will be located at Národní 365/43, on the corner of Národní and Perlová streets. The site will combine merchandise sales with order collection, personalisation services and a programme of fan events. The move

Roger Hampel Image: Como 1907 Como 1907 has concluded the first edition of Data on the Lake, a two-day AI hackathon organised by Como 1907, Como Ventures and Google DeepMind, bringing together engineers, data scientists and sports technology professionals to develop practical artificial intelligence applications using real football data. Held at Villa Gallia in Como on 24 and 25 July, the event took place immediately before the second edition of Football on the Lake and focus

Roger Hampel Image: Juventus Juventus and Politecnico di Torino, through the university's PoliTO Master School, have launched the International Executive Master's in Systems Thinking for Sport & Entertainment, a new postgraduate programme aimed at professionals working across the sports and entertainment industries. The initiative combines academic expertise with practical industry experience and reflects the growing demand for specialised executive education as sports organi

Roger Hampel Image: FC Barcelona FC Barcelona has completed a €105 million bond issuance, raising long-term financing through a ten-year offering that attracted strong demand from international institutional investors. The Senior Secured Notes, which mature in October 2036, carry a fixed coupon of 5.14%. According to the club, the transaction was more than twice oversubscribed and the entire issue was placed in less than two hours among a selected group of U.S. investors, inc

Roger Hampel Image: TikTok FC Internazionale Milano has revealed the results of a digital campaign that accompanied the club's 21st Serie A title celebrations, combining TikTok advertising, digital out-of-home media and fan-generated content into one of the most ambitious supporter activations in football. Running between 3 and 31 May, the campaign generated 533 million video views, attracted 1.37 million new TikTok followers and delivered a 31-point uplift in brand platform

Roger Hampel Image: Inter Miami CF Inter Miami CF has signed a long-term partnership with Marriott Bonvoy, naming the global hospitality company the club's Official Hotel Partner, Official Hotel Loyalty Program Partner and a Founding Partner of Miami Freedom Park. The agreement marks Marriott Bonvoy's first official partnership with a Major League Soccer club, adding another football property to the hospitality group's growing portfolio, which already includes partnerships wi

Roger Hampel Image: AC Milan AC Milan and PUMA have unveiled the club's new 2026/27 Away Kit, drawing inspiration from one of the defining moments in the Rossoneri's modern history. As Milan begins a new season almost two decades after lifting the UEFA Champions League trophy in Athens, the club has built its latest away shirt around the city that delivered its seventh European crown. Athens Becomes the Inspiration AC Milan The new Away Kit uses Milan's traditional white base

Roger Hampel Image: FC Bayern FC Bayern Women have signed a new two-year partnership with Munich-based luxury fashion brand MCM, marking another example of women's football attracting premium lifestyle brands seeking long-term commercial opportunities beyond traditional sponsorship. The collaboration brings together two globally recognised brands with shared roots in Munich and reflects the growing convergence of elite women's football, fashion and consumer culture. Global Br

Roger Hampel Photo Credit: Juventus Juventus and adidas have unveiled the club's new 2026/27 Away Shirt, reintroducing one of the most distinctive colours in the club's history while reconnecting with a design that ultimately evolved into a global cultural phenomenon. Officially, the new shirt celebrates Juventus' earliest years, when the club played in pink before adopting its now-famous black-and-white stripes. Yet over the past decade, the pink Juventus shirt has come to r

Roger Hampel Image: Borussia Dortmund Borussia Dortmund has strengthened its presence in China through a month-long fan engagement campaign in Guangzhou, combining retail activation, grassroots football and direct supporter interaction in one of Asia’s largest urban markets. The initiative transformed the VLOG Shopping Mall in central Guangzhou into a dedicated BVB experience before concluding with a street football tournament for local supporters. The campaign was delivered

Salem Badughaish Image: Al Hilal Saudi Pro League club Al Hilal has signed a three-year strategic partnership agreement with The National Housing Company (NHC), making the Saudi real estate and urban development company one of the club's Principal Partners. The agreement was announced during a signing ceremony held at Forsan Destination in Riyadh, attended by Prince Nawaf bin Saad, Chairman of Al Hilal Club Company, and Mohammed bin Saleh Al Buty, Chief Executive Officer of N

Roger Hampel Image: FC Schalke 04 FC Schalke 04 held its 2026 Annual General Meeting at the VELTINS-Arena, where nearly 5,000 members participated in a six-hour session that combined governance decisions with updates on the club's financial position, sporting strategy and long-term development plans. Beyond routine elections, the meeting highlighted Schalke's continued focus on financial recovery, institutional stability and sustainable sporting growth as the club prepares fo