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Roger Hampel Image: Palermo FC Palermo FC has reached a new milestone in its plan to modernise the Renzo Barbera Stadium, following the successful completion of the project’s preliminary services conference — a key administrative step required before redevelopment can move forward. The development represents an important stage in the broader process aimed at transforming the historic stadium into a modern sports venue capable of supporting both professional football and wider

Roger Hampel Image: Liverpool FC Liverpool FC and adidas have introduced a new heritage merchandise collection inspired by the club’s iconic 1995–96 away kit, reflecting the growing commercial appeal of retro football designs within the global sportswear market. The range, titled “Bringback”, revisits one of the club’s most recognisable shirt designs from the 1990s, combining archival aesthetics with modern reinterpretations aimed at both collectors and contemporary supporter

Roger Hampel Image: PSV Eindhoven PSV Eindhoven and Dutch theme park Efteling have unveiled a special edition football shirt created as part of their long-standing partnership, combining elements of club history, regional identity and interactive technology. The design forms part of a broader collaboration between the Eredivisie club and one of the Netherlands’ most recognised entertainment brands. Rather than functioning as a conventional kit release, the project aims to con

Roger Hampel Image: Inter Milan FC Internazionale Milano has partnered with luxury publishing company Opus to launch Inter The Opus – 118 Marquee Edition , a limited collector’s publication marking the club’s 118-year history. Only 118 hand-numbered copies of the edition will be produced worldwide, positioning the project within the growing market for ultra-premium football collectibles aimed at high-value supporters and memorabilia collectors. The book is the first Opus publ

Roger Hampel Image: Crystal Palace SunExpress Airlines has unveiled a Crystal Palace-themed aircraft, marking a new stage in the airline’s partnership with the Premier League club. The aircraft, named “The Eagle,” was presented at London Gatwick Airport during a dedicated ceremony involving executives from SunExpress, Crystal Palace FC and Gatwick Airport, alongside club legend Mark Bright. The Boeing 737 MAX 8 (registration TC-SMF) will now operate across the SunExpress rout

Roger Hampel Image: PSG Paris Saint-Germain partnered with Paris-based design school École Camondo to create a special artistic poster for the club’s UEFA Champions League round-of-16 fixture against Chelsea FC. The artwork, unveiled ahead of the first match, was designed by Jules Ragot, a student at École Camondo, and formed part of an ongoing collaboration between the club and the design institution aimed at showcasing emerging creative talent through football-related visua

Roger Hampel Image: Atlético de Madrid Atlético de Madrid has appointed former Spain international David Villa to its Board of Directors, marking the striker’s return to the club in an executive capacity. The announcement was made during the formation of the club’s new board at the Riyadh Air Metropolitano, where Enrique Cerezo will continue serving as president and Miguel Ángel Gil will remain chief executive. Former Atlético Player Returns in Governance Role David Villa pre

Roger Hampel Image: Atlético de Madrid Atlético de Madrid has announced a promotional partnership with Netflix centred around the launch of the upcoming Peaky Blinders movie, expanding the universe of the globally popular television series. The collaboration will be activated during Atlético’s upcoming LaLiga fixture against Getafe at the Riyadh Air Metropolitano, turning the matchday environment into a themed promotional platform connected to the film’s release. The initiat

Roger Hampel Image: VfB Stuttgart VfB Stuttgart has launched a youth football exchange programme in partnership with the Chinese city of Nanjing, marking a new step in the Bundesliga club’s international development strategy. The initiative will be implemented through the VfB Football School, with football activities expected to reach approximately 350 schools across the Nanjing region. The programme aims to introduce structured football training for children and teenagers wh

Roger Hampel Image: Aston Villa Aston Villa has introduced a new St. Patrick’s Day-themed merchandise collection, linking the club’s retail strategy with the long-standing historical and cultural connections between Villa Park and Birmingham’s Irish community. The collection, developed in collaboration with Fanatics, incorporates design elements inspired by Irish culture and the club’s historical association with Irish footballers who played key roles in Aston Villa’s history

Roger Hampel Image: Union Berlin Union Berlin has confirmed continued progress on the construction of its new professional training centre at Alte Försterei, the club’s stadium complex in Berlin. Despite winter conditions temporarily slowing construction activity, work on the project has resumed at full pace since mid-February. The facility is intended to become the primary training base for both the men’s and women’s professional teams, marking a significant infrastructure i

Roger Hampel Image: RB Leipzig RB Leipzig has confirmed plans for its first-ever post-season tour to South Africa, continuing the Bundesliga club’s strategy of expanding its international presence through targeted global tours and fan engagement initiatives. The trip, titled “RE KAOFELA” – meaning “all together”  – will take place from 26 to 30 May 2026, with Johannesburg serving as the team’s base during the visit. The tour represents another step in RB Leipzig’s internation

Roger Hampel Image: AFC Ajax AFC Ajax has formally integrated four former players into permanent roles within the club’s organisational structure following the completion of a two-and-a-half-year internal traineeship programme. Kelly Zeeman, Siem de Jong, Daniel de Ridder and Ricardo van Rhijn initially joined the initiative designed to help former players transition into off-pitch careers within the club. After rotating through several departments, all four have now been app

Roger Hampel Image: Arsenal FC Arsenal FC has introduced a redesigned official club app called "The Arsenal" , positioning the platform as a central hub for personalised content, matchday information, ticketing and digital fan engagement. The app provides supporters with a curated feed combining club news, video content and real-time matchday information across Arsenal’s men’s, women’s and academy teams. Expanding Arsenal’s Digital Content and Media Strategy Arsenal A core co

Roger Hampel Image: Atlético de Madrid Atlético de Madrid has announced a new partnership with Spanish mobility company Cabify, which becomes the club’s Official Mobility Partner as part of a broader initiative aimed at improving matchday transport and fan access to the Riyadh Air Metropolitano. The agreement covers both the men’s and women’s first teams and includes Cabify’s presence within the club’s future Ciudad del Deporte development project, the large sports and leisur

Roger Hampel Image: LaLiga LALIGA has announced the launch of its first-ever Retro Matchday, a coordinated league-wide activation in which all 38 clubs from LALIGA EA SPORTS and LALIGA HYPERMOTION will wear specially designed retro-inspired kits during upcoming fixtures. The initiative will take place between 10 and 13 April 2026, covering Matchday 31 of LALIGA EA SPORTS and Matchday 35 of LALIGA HYPERMOTION. Referees will also participate in the activation with a dedicated r

Roger Hampel Image: Red Bull New York Red Bull New York has announced a partnership with LandTek Group, a U.S.-based company specialising in the construction of athletic sports facilities, to deliver new natural grass and synthetic turf surfaces at the club’s training complex. Infrastructure Investment Supporting First Team and Academy Operations Red Bull New York The project will be implemented at the RWJBarnabas Health Red Bull Performance Center, the club’s primary trainin

Roger Hampel Image: Manchester City Manchester City has announced a new youth development collaboration with Charlotte Soccer Academy (CSA) and global sportswear partner PUMA, strengthening the club’s long-term strategy of expanding its football education and grassroots presence in the United States. The initiative will see Manchester City embed its coaching methodology directly within Charlotte Soccer Academy, one of PUMA’s most strategically positioned youth partners global

Roger Hampel Image: AFA The Argentine Football Association has signed a sponsorship agreement with Google that will see the company’s artificial intelligence platform Gemini become a Global Main Sponsor of Argentina’s national football teams. Under the agreement, Gemini branding will appear on the official training apparel of Argentina’s national teams across all categories, including men’s and women’s squads as well as youth selections. The partnership is understood to run f

Roger Hampel Image: Liverpool FC Liverpool F.C. has announced plans to open a standalone retail store on London’s Oxford Street in May 2026, marking the club’s first permanent retail location in the UK capital. The move places Liverpool among international brands operating on one of the world’s most prominent shopping corridors and makes the club the first Premier League team to establish a dedicated retail presence on Oxford Street. Expanding Global Retail Infrastructure Liv