Inter Miami CF Expands Commercial Portfolio With Hyundai Partnership.

Roger Hampel

Image: Inter Miami CF

Inter Miami CF has announced a multi-year partnership with Hyundai Motor America, naming the automotive company the club's Official Mainstream Automotive Partner and a Founding Partner of Miami Freedom Park.

The agreement integrates Hyundai across Nu Stadium, the club's future Miami Freedom Park development, fan engagement initiatives and community programmes.

The partnership comes as Inter Miami continues expanding its commercial portfolio ahead of the opening of its new 131-acre mixed-use destination.

Hyundai Joins Miami Freedom Park Inter

A central element of the agreement is Hyundai's role as a Founding Partner of Miami Freedom Park, one of the most significant privately developed football infrastructure projects in North America.

The development, anchored by Inter Miami's new stadium, is designed to operate as a year-round destination combining football, live entertainment, retail, dining and community programming.

As part of the partnership:

• The East Club at Nu Stadium will be renamed the Hyundai Club.

• Hyundai will become the entitlement partner of the Hyundai Garage, a signature parking facility at Miami Freedom Park.

• The brand will receive integrated visibility across both venues throughout the season.

  
  

Inter Miami and Hyundai will also collaborate on year-round supporter engagement initiatives. The programme includes original digital content, sweepstakes, matchday activations and exclusive fan experiences designed to strengthen interactions between supporters and both brands.

Executive Comments

Hyundai Motor North America President and CEO Randy Parker said the partnership builds on the company's long-standing commitment to football and creates new opportunities to engage supporters while supporting local communities across South Florida.

Inter Miami CF President of Business Operations Xavier Asensi described Hyundai as a partner whose long-term vision aligns with the club's continued growth and the development of Miami Freedom Park.