Saudi Pro League Launches Direct-to-Consumer Streaming Model Across 16 International Markets.

Roger Hampel

6 minutes ago

2 min read

Roger Hampel

Image: Saudi Pro League

The Saudi Pro League has launched a direct-to-consumer streaming model across 16 international markets, adding pay-per-view matches, sponsored access and creator-led distribution to its existing international broadcast network.

The system, powered by Recast, will allow approved content creators, RSL players, clubs and selected third-party platforms to promote live matches and receive a share of the revenue they generate.

The SPL will continue to work with its existing international broadcasters. The league currently has 45 broadcast partners across more than 180 territories, including FOX, ESPN, DAZN, SPOTV, OKKO and FanCode.

16 Markets Included in Initial Rollout Saudi

The new distribution model will initially operate in:

United Kingdom, Ireland, Sweden, Norway, Denmark, Finland, Iceland, Canada, New Zealand, Serbia, South Korea, Malta, Bosnia and Herzegovina, Montenegro, Cyprus and Greece.

Supporters will be able to purchase live RSL matches on a pay-per-view basis directly through SPL-owned channels.

The model will also allow brands to sponsor access to matches. In that case, supporters can receive free access after completing an agreed action, such as registering or engaging with the sponsoring brand.

Creators and Players to Receive Revenue Share

The distribution model extends beyond the SPL's own platforms.

Approved creators and RSL players will be able to promote individual matches and match bundles through their own channels. When those promotions generate sales, the creator or player will receive a share of the resulting revenue.

Clubs and selected third-party platforms can also participate. Recast will provide the underlying technology for monetisation, transaction attribution and instant revenue sharing.

SPL Adds Direct Customer Relationship

Direct distribution also gives the league access to first-party audience data from international viewers purchasing or accessing matches through the new system.

The SPL said it intends to use those insights to identify emerging fan communities, measure demand and develop commercial opportunities with partners.

Existing Broadcast Network Remains

The DTC service will complement, not replace, the SPL's international broadcast agreements. The RSL currently reaches more than 180 territories through 45 international broadcast partners.

The new model is specifically intended to provide another route to live matches in selected markets where traditional distribution does not offer widespread access.