NEOM SC Signs Industrial Partnership with Oxagon Covering Matchday and Training Apparel.

Roger Hampel

Image: NEOM SC

NEOM Sports Club has entered into a new strategic agreement with Oxagon, appointing the NEOM-based industrial entity as an official partner through June 2026. Under the terms of the deal, Oxagon branding will appear on the front of NEOM SC’s first-team match shirts for both men’s and women’s teams, as well as on the club’s training apparel.

The agreement positions Oxagon within the club’s commercial structure as an industrial partner, distinct from conventional consumer-facing sponsorship categories.

Scope of the Agreement NEOM SC

The partnership grants Oxagon branding visibility across competitive and training environments, ensuring year-round exposure rather than limiting presence to matchdays. In addition to shirt placement, the agreement includes activation and co-marketing rights, enabling joint promotional initiatives, fan-facing campaigns and community-related activities.

The contract runs until the end of the 2025/26 season, providing a defined medium-term horizon rather than an open-ended strategic alliance.

Industrial Brands and Football Platforms

Oxagon operates as NEOM’s industrial hub, focused on advanced manufacturing and logistics. Its integration into NEOM SC’s sponsorship portfolio reflects a model in which football clubs are used as platform assets to connect industrial, infrastructure and enterprise brands with broader audiences.

Activation Rights and Social Programmes

According to the partnership outline, Oxagon will have rights to participate in activation programmes connected to NEOM SC’s social responsibility initiatives. These activities are expected to be framed around shared themes rather than standalone brand campaigns.

This approach places the partnership within a multi-stakeholder engagement model, where football functions as a connective layer between sport, industry and community activity.

Contract Duration and Planning Context

By setting a clear end date in June 2026, the agreement provides planning clarity for both parties while allowing scope for reassessment or restructuring thereafter. Fixed-term contracts of this nature are often used to test alignment and operational compatibility before deeper integration.