LALIGA Announces Visa as Official Payment Partner in the MENA Region.

Roger Hampel

Image: LALIGA

Visa has signed a regional partnership with LALIGA, becoming the Spanish football competition’s Official Payment Partner in the Middle East and North Africa (MENA).

The agreement will cover marketing campaigns, digital content and fan activations across the region, combining LALIGA’s football audience with Visa’s payments business.

MENA Remains a Commercial Market for LALIGA LALIGA

The agreement adds another regional partner to LALIGA’s commercial activities in the Middle East and North Africa.

The league has positioned the partnership as part of its strategy to increase engagement with supporters in the region through locally focused commercial agreements.

Visa, meanwhile, gains access to a major European football property without taking global rights, allowing the company to concentrate its sponsorship activity on the MENA market.

Executive Comments

Ali Bailoun, Senior Vice President and Group General Manager for Saudi Arabia, Bahrain and Oman at Visa, said:

“Through our partnership with LALIGA, we look forward to bringing fans closer to the competition through engaging content and experiences.”

Raúl Ostalé Bruixola, Commercial and Marketing Director in MENA at LALIGA, said:

“We are delighted to welcome Visa as LALIGA’s new Official Payment Partner in the MENA region.”