Al Ahli Extends Strategic Partnership With Cenomi Centers Until 2031.

Roger Hampel

Image: Al Ahli

Al Ahli has announced the extension of its strategic partnership with Cenomi Centers through 2031, reinforcing a long-term commercial relationship first established in December 2024.

The extension reflects the performance of the partnership to date and underlines continued private-sector confidence in Al Ahli’s commercial platform. According to the club, the agreement forms a central component of its strategy to secure long-term financial stability and build an integrated sporting and business ecosystem aligned with international sports brand management standards.

Long-Term Brand Visibility Al Ahli

Under the extended agreement, the Cenomi Centers logo will continue to feature on the back of Al Ahli’s first-team jersey, ensuring consistent brand visibility at the domestic and international levels. From a commercial perspective, the renewal prioritises continuity and predictability over short-term sponsorship cycles.

The club stated that maintaining the partnership until 2031 supports its objective of working with long-term partners that align with its strategic ambitions and meet supporter expectations.

Retail Expansion and Fan Engagement Beyond Matchdays

Beyond kit branding, the partnership includes the continued expansion of official Al Ahli retail outlets across Cenomi Centers’ shopping destinations. These stores will distribute official merchandise for all age groups and serve as permanent fan engagement touchpoints outside the stadium environment.

The agreement also covers marketing initiatives and interactive fan experiences, positioning retail locations as part of the club’s wider entertainment and engagement ecosystem rather than purely transactional spaces.