Real Betis Overhauls Hospitality Model at La Cartuja, Delivering 130% Revenue Growth.

Roger Hampel

Image: Real Betis

Real Betis has overhauled its hospitality and VIP model during its temporary relocation to La Cartuja Stadium, using the transition as a commercial accelerator while redevelopment works continue at the Estadio Benito Villamarín.

The club reports that the new hospitality structure has delivered a 130% increase in revenue compared to the previous season at Heliópolis, validating the shift toward a more segmented, scalable and premium-led matchday model.

Corporate Hospitality Expansion

At La Cartuja, Real Betis has doubled the number of private corporate boxes, significantly expanding capacity for business clients. This change strengthens the club’s ability to serve companies seeking customised, flexible and higher-value hospitality products. The expanded corporate inventory allows Betis to address multiple price tiers and use cases, rather than relying on a single VIP format.

Introduction of New Premium Experiences

The relocation has enabled the launch of hospitality concepts that were not previously available at Benito Villamarín. One of the most notable additions is Players VIP, which gives guests access to pre-match areas near the players’ tunnel. These spaces cover more than 225 square metres and have become among the most in-demand premium experiences across LaLiga.

Within this zone, the club has introduced the EA SPORTS FC room, an entertainment-focused space equipped with two PlayStation 5 consoles running EA Sports FC 26. The room is designed to complement the core hospitality offer with interactive, experience-led content.

Real Betis Business Club Integration

Real Betis has created a dedicated space bringing together all members of the Real Betis Business Club. The objective was to consolidate corporate networking, facilitate business relationships and strengthen brand positioning within a controlled hospitality environment. This move formalises the club’s business community as a structured asset within the stadium ecosystem.

Expanded Premium and Networking Areas

The redesigned hospitality footprint has added more than 2,500 square metres dedicated to VIP and networking areas. A key feature is the VIP Terrace, a space exceeding 1,000 square metres with direct views of the pitch. Beyond matchdays, the terrace has been positioned as a flexible venue for corporate events and partner activations.