Athletic Club Expands Sponsorship Portfolio With Cabify Partnership.

Roger Hampel

Image: Athletic Club

Athletic Club has announced a new sponsorship and collaboration agreement with Cabify, naming the mobility company as an Official Partner of the Club.

Under the agreement, Cabify will gain visibility across Athletic Club’s grassroots football teams and selected club assets, including facilities at San Mamés and Lezama. The partnership also includes initiatives aimed at improving matchday mobility and transport experience for supporters.

Grassroots Football and Physical Club Assets

As part of the deal, Cabify will appear on the kits of Athletic Club’s youth and academy teams, reinforcing the brand’s presence at grassroots level. In addition, the company will be integrated into various physical and digital club environments, extending exposure beyond first-team matchdays.

Matchday Mobility and Fan Experience Athletic Club

The agreement also covers fan-facing mobility initiatives, with Cabify planning to support transport solutions linked to matchdays. While specific activations were not disclosed, the partnership framework points toward services designed to ease supporter travel and improve overall accessibility on game days.

Regional Market Context

For Cabify, the partnership strengthens its presence in Bizkaia, adding a high-visibility sports property to its regional partnership network. For Athletic Club, the deal adds a mobility category partner to its commercial portfolio, complementing existing sponsors and collaborators involved in the club’s sporting and social activities.