Al Hilal Signs Three-Year Principal Partnership With NHC Group.

Salem Badughaish

Image: Al Hilal

Saudi Pro League club Al Hilal has signed a three-year strategic partnership agreement with The National Housing Company (NHC), making the Saudi real estate and urban development company one of the club's Principal Partners.

The agreement was announced during a signing ceremony held at Forsan Destination in Riyadh, attended by Prince Nawaf bin Saad, Chairman of Al Hilal Club Company, and Mohammed bin Saleh Al Buty, Chief Executive Officer of NHC Group.

The partnership agreement was formally signed by Waleed Al Harkan, Chief Marketing Officer of NHC, and Steve Calzada, Chief Executive Officer of Al Hilal Club Company, in the presence of executives from both organisations and members of the media.

Partnership Includes Shirt Branding and Commercial Rights Al Hilal

As part of the agreement, the NHC logo will appear on the jerseys of Al Hilal's first-team football squads as well as the club's academy teams.

The partnership also includes a comprehensive package of commercial and marketing rights, providing NHC with branding opportunities and activation rights both inside and outside the stadium.

According to the company, the agreement supports NHC's strategy of building long-term partnerships with leading national organisations while increasing awareness of its integrated urban destinations across Saudi Arabia.

Executive Comments

Mohammed bin Saleh Al Buty, Chief Executive Officer of The National Housing Company (NHC), described the agreement as a strategic milestone aligned with the company's vision of expanding partnerships with leading sports organisations.

He said the collaboration strengthens the connection between urban development and sport while contributing to the creation of vibrant communities and improving quality of life. He added that the partnership will reinforce NHC's market presence by showcasing its integrated residential, service and lifestyle destinations while benefiting from the continued growth of Saudi Arabia's sports sector.

Steve Calzada, Chief Executive Officer of Al Hilal Club Company, said the partnership represents another step in the club's strategy to build a sustainable commercial ecosystem.

He noted that Al Hilal and NHC share ambitions centred on leadership and innovation, describing the collaboration as extending beyond a traditional sponsorship agreement. Calzada also welcomed NHC to the club's family of partners, expressing confidence that the partnership will generate long-term value for both organisations while supporting Al Hilal's continued commercial growth and investment strategy.