Adidas Expands Saudi Football Presence Through New Al Qadsiah Partnership.

Salem Badughaish

Image: Al Qadsiah

Saudi Pro League club Al Qadsiah has announced a new partnership with adidas, with the German sportswear giant becoming the club's official kit supplier from July 2026.

Under the agreement, adidas will provide match and training apparel for Al Qadsiah's men's and women's football teams, as well as the club's Elite Academy programme.

The partnership links one of the world's largest sportswear brands with a club that has emerged as one of Saudi Arabia's most ambitious football projects in recent years.

Beyond Kits: Brand Development and Global Visibility Adidas

The partnership combines the international leadership of Adidas with the authentic heritage of Khobar based Al Qadsiah. Together the businesses will create new opportunities for fans, players, and the community to represent Al Qadsiah on and off the pitch.

The collaboration marks the start of a new chapter in Al Qadsiah’ s history reflecting the growth ambition of the club as well as the alignment of visions with the objectives of Saudi Vision 2030.

Executive Comments

Al Qadsiah CEO James Bisgrove described the agreement as an important step in the club's growth journey.

"We are delighted to enter into a direct partnership with adidas and welcome this iconic global brand to the Al Qadsiah family."

Bisgrove added that the club sees the partnership as another milestone in its ambition to establish itself among the leading clubs in Saudi and international football.

Maher Darwish, adidas Country Manager for Saudi Arabia, said the club's ambition and long-term vision aligned closely with the company's values.

"Al Qadsiah embodies the values adidas believes in: ambition, passion and the constant pursuit of excellence."