NEOM SC Signs SHG as Exclusive Investment Partner in Multi-Season Strategic Agreement.

Roger Hampel

Image: NEOM SC

NEOM Sports Club has announced a strategic partnership with SHG, appointing the company as its Exclusive Investment Partner for the next three seasons. The agreement extends beyond standard sponsorship inventory and positions SHG as a long-term commercial and investment stakeholder within NEOM SC’s sporting and community framework.

Partnership Structure and Rights Allocation NEOM

As part of the deal, SHG branding will appear prominently on the front of NEOM SC’s official match shirts and on the sleeve of the club’s training kit, providing high-visibility placement across competitive and operational environments.

The agreement grants SHG activation and co-marketing rights, enabling joint campaigns, fan engagement initiatives and community programmes aligned with NEOM SC’s social responsibility strategy.

The three-season duration provides planning stability for both parties, allowing time to deploy joint initiatives, evaluate performance and scale activations. In contrast to single-season sponsorships, multi-year structures enable deeper operational integration and longer-term capital planning.