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Football Business Journal. "Where Quality Content Scores First."


Inter Miami Names HPE as Founding Tech Partner of Miami Freedom Park.
Roger Hampel Inter Miami CFÂ and Hewlett Packard Enterprise (HPE)Â have announced a long-term strategic partnership, naming HPE the first...

Roger Hampel
Jun 242 min read


Fan Houses at the FIFA Club World Cup 2025: A Strategic Model for Global Brand Expansion.
Roger Hampel Botafogo House in Venice Beach, LA / Photo Credit: Botafogo As the FIFA Club World Cup 2025 unfolds across the United...

Roger Hampel
Jun 223 min read


Exclusive Interview: Juventus Marketing Director Marco Castellaneta on How Juventus Is Conquering the U.S. - On and Off the Pitch.
Roger Hampel Juventus arrived in the United States with clear ambitions – to win both on and off the pitch. The Bianconeri began their...

Roger Hampel
Jun 214 min read


Airbnb Signs Multi-Tournament Global Deal with FIFA.
Roger Hampel Airbnb has entered into a landmark multi-year, multi-tournament partnership with FIFA, becoming the Official Alternative...

Roger Hampel
Jun 122 min read


Chicago Fire Unveil Plans for New Stadium and Urban District in Heart of Chicago.
Roger Hampel Photo Credit: Chicago Fire Football Club Chicago Fire Football Club, owned by billionaire entrepreneur Joe Mansueto, has...

Roger Hampel
Jun 33 min read


Corpay Named Official FX Provider of Major League Soccer in Multi-Year Agreement.
Roger Hampel Photo Credit: Major League Soccer Corpay, a global financial technology firm listed on the NYSE (ticker: CPAY), has entered...

Roger Hampel
May 292 min read


MLS and Continental Tire Extend Multi-Year Partnership.
Roger Hampel Photo Credit: Major League Soccer (MLS) Major League Soccer (MLS) and Continental Tire have confirmed a multi-year...

Roger Hampel
May 202 min read


Why More U.S. Cities Are Sponsoring European Football Clubs?
Roger Hampel Photo Credit: Brentford FC Juventus made headlines by announcing Visit Detroit as its new front-of-shirt sponsor for...

Roger Hampel
May 143 min read


Alex Morgan Becomes Minority Investor in San Diego Wave FC.
Roger Hampel Photo Credit: San Diego Wave FC Alex Morgan, one of the most recognized figures in global women’s football, has officially...

Roger Hampel
May 132 min read


Minnesota United FC Secures First-Ever Jersey Sleeve Sponsorship with NutriSource and Finley’s.
Roger Hampel Photo Credit: Minnesota United FC Minnesota United FCÂ has announced a landmark multi-year partnership with NutriSource Pet...

Roger Hampel
May 102 min read


LAFC Partners with ScorePlay to Optimize AI-Powered Media Asset Management.
Roger Hampel Photo Credit: Los Angeles Football Club (LAFC)Â Los Angeles Football Club (LAFC)Â has announced a new strategic partnership...

Roger Hampel
Apr 242 min read


LA Galaxy Aligns with Lakers in Cross-League Social Media Activation.
Roger Hampel Photo Credit: LA Galaxy LA Galaxy released a social media post supporting the Los Angeles Lakers ahead of the upcoming NBA...

Roger Hampel
Apr 212 min read


Villarreal CF Launches New Youth Academy in Idaho as Part of North American Expansion Strategy.
Roger Hampel Photo Credit: Villarreal CF Villarreal CFÂ has announced the launch of a new youth academy in Hailey, Idaho, as part of its...

Roger Hampel
Apr 152 min read


El Mexicano Becomes Official U.S. Partner of Mexican National Soccer Teams.
Roger Hampel Photo Credit: MLS The Federación Mexicana de Futbol (FMF) and Soccer United Marketing (SUM) have announced a new multiyear...

Roger Hampel
Mar 252 min read


10 Years of MLS and Audi Partnership: The Numbers Behind the League's Expansion.
Roger Hampel Photo Credit: MLS Since 2015, Audi has maintained a strategic partnership with Major League Soccer (MLS), coinciding with an...

Roger Hampel
Mar 112 min read


Premier League Returns to the United States for Summer Series 2025.
Roger Hampel Photo Credit: Premier League The Premier League Summer Series is set to return to the United States in 2025, bringing...

Roger Hampel
Mar 102 min read


Inter Miami CF Announces Red Bull as Official Energy Drink Partner.
Roger Hampel Photo Credit: Inter Miami CF Inter Miami CF has secured a new sponsorship deal with Red Bull, making the brand the Official...

Roger Hampel
Mar 62 min read


Exclusive Interview: MLS SVP Greg Millard on Century 21 Deal, League Growth and Sponsorship Trends.
Roger Hampel Major League Soccer (MLS) has kicked off 2025 with a significant commercial partnership, announcing a multi-year agreement...

Roger Hampel
Feb 233 min read


Inter Miami CF Secures Ten Key Partnership Renewals Ahead of 2025 Season.
Roger Hampel Photo Credit: Inter Miami CF Inter Miami CF has announced the renewal of ten key partnerships as the club continues its...

Roger Hampel
Feb 232 min read


West Ham United Expands U.S. Presence with Utah-Based Fan Activation.
Roger Hampel Photo Credit: West Ham United West Ham United continues its international expansion strategy with its first-ever fan...

Roger Hampel
Feb 202 min read
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