New York Red Bulls and FRFCU Announce Multi-Year Deal Integrating Retail Banking.

Roger Hampel

Image: New York Red Bulls

New York Red Bulls have announced a multi-year partnership with Financial Resources Federal Credit Union (FRFCU), naming the New Jersey-based institution as the club’s Official Credit Union.

Headquartered in Branchburg, New Jersey, FRFCU operates as one of the largest credit unions in the state and has been active for more than 100 years. The agreement strengthens Red Bull New York’s regional commercial portfolio while introducing financial services inventory into the club’s sponsorship mix.

Co-Branded Financial Product and In-Stadium Activation New York Red Bulls

As part of the partnership, FRFCU will launch a co-branded RBNY credit card, scheduled for release in Spring 2026. Co-branded financial products are increasingly used in U.S. sports to deepen supporter engagement and generate long-term customer relationships beyond matchday exposure.

The agreement also includes in-stadium signage and hospitality rights, expanding FRFCU’s visibility across matchday and digital platforms.

Executive Comments

Joe Stetson, Chief Commercial Officer of Red Bull New York, said:

“We are proud to welcome Financial Resources Federal Credit Union to the Red Bull New York family. As organizations rooted in New Jersey, we share a commitment to giving back to the communities we serve. This partnership brings those values to life through impactful initiatives that honor veterans and support local efforts to combat food insecurity.”

Frank Almeida, President & CEO of Financial Resources Federal Credit Union, added:

“We are incredibly proud to partner with Red Bull New York in an alliance that goes far beyond traditional sponsorship. This partnership reflects a shared commitment to delivering high-quality financial products and services that promote long-term financial well-being, while also creating unique opportunities and value-added benefits for our members that only a partnership like this can deliver. Together with RBNY, we are addressing critical needs like food insecurity, honoring the men and women who have nobly served our nation, and reinforcing our shared belief that organizations can and should be a force for good both on and off the field.”