Inter Miami Expands Main Partner Portfolio With ERGO NEXT Insurance.

Roger Hampel

Image: Inter Miami CF

Inter Miami CF has announced a multi-year partnership with ERGO NEXT Insurance, part of ERGO Group AG, appointing the insurer as a Main Partner, Training Apparel Partner and Official Insurance Partner of the club.

The agreement further strengthens Inter Miami’s commercial platform ahead of the 2026 season and the opening of Miami Freedom Park, positioning ERGO NEXT Insurance across multiple high-impact assets rather than a single sponsorship touchpoint.

Training Apparel as Core Commercial Inventory Inter Miami

Under the agreement, ERGO NEXT Insurance branding will feature on Inter Miami’s first-team training apparel, worn by players and technical staff during training sessions, pre-match warm-ups and official club activities. The exposure also extends to Inter Miami’s MLS NEXT Pro side, embedding the partner across the club’s competitive and development structure.

Training apparel has emerged as one of the most valuable sponsorship assets in modern football, offering continuous visibility throughout the season via training content, media coverage and digital distribution — well beyond matchday broadcasts.

Stadium Integration at Miami Freedom Park

In addition to kit rights, ERGO NEXT Insurance will have a prominent presence throughout Miami Freedom Park, Inter Miami’s new stadium and mixed-use development scheduled to open in 2026. The partnership includes major signage and fan-facing activations within the stadium environment, integrating the brand into the club’s long-term infrastructure rather than limiting exposure to temporary placements.

The structure reflects Inter Miami’s broader commercial strategy of aligning Main Partners with permanent assets as the club transitions into a stadium-led growth phase.

ERGO’s Entry Into the U.S. Football Market

The partnership represents ERGO’s first training apparel sponsorship and its first transatlantic sports partnership. With operations in more than 20 countries and a global customer base exceeding 30 million, ERGO Group AG is leveraging its partnership with Inter Miami CF to expand brand visibility and market presence in the United States.

The deal builds on ERGO’s existing football portfolio in Europe, including long-standing relationships with the German national team and domestic competitions, while extending its sports marketing strategy into Major League Soccer.

Executive Comments

Xavier Asensi, President of Business Operations at Inter Miami CF, said:

“We’re proud that Inter Miami is the partner of choice for global brands looking to grow in the United States, recognizing the distinctive opportunities our Club provides as a dynamic business platform. We’re thrilled that the international brand ERGO together with ERGO NEXT Insurance, also pushing boundaries in its field, has chosen Inter Miami to support its growth strategy. Together, we look forward to setting a new standard and creating initiatives that resonate with fans both locally and around the world.”

Guy Goldstein, CEO of ERGO NEXT Insurance, added:

“This partnership with Inter Miami CF aligns perfectly with our ambitious growth objectives. Football has proven to be a powerful platform for building brands, fostering long-term relationships, and driving sustainable business growth. Inter Miami CF offers an exceptional platform with global relevance, making it the ideal environment to strengthen our visibility with customers, partners and the wider public.”