Paris Saint-Germain Debuts Music Lab to Build Original Club Audio IP.

Roger Hampel

Image: PSG

Paris Saint-Germain has launched the “Ici C’est Paris Music Lab,” a three-day music production initiative hosted inside the Parc des Princes from February 27 to March 1.

The project transforms six hospitality suites within the stadium into temporary recording studios, bringing together dozens of French and international artists from urban and contemporary music genres including rap, R&B, electronic and house.

Stadium as Creative Infrastructure Paris Saint-Germain

The initiative marks the first songwriting camp ever organised inside a football stadium, according to the club. By repurposing executive boxes as recording spaces, PSG is extending stadium usage beyond matchday and corporate hospitality functions.

Image: PSG

The objective is to develop an original music identity aligned with the club’s brand positioning. The project aims to produce a mixtape that will be used to enhance matchday atmosphere and audio environments across PSG’s wider ecosystem. Three emerging artists — selected through an open application process — have joined the residency programme alongside established creators.

Music Industry Partnerships

The Music Lab is supported by Universal Music Publishing Group, Les Inrockuptibles and Radio Nova.

The involvement of established music industry partners situates the initiative within a professional creative framework rather than a promotional activation.