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Roger Hampel Image: Union Berlin Union Berlin has confirmed continued progress on the construction of its new professional training centre at Alte Försterei, the club’s stadium complex in Berlin. Despite winter conditions temporarily slowing construction activity, work on the project has resumed at full pace since mid-February. The facility is intended to become the primary training base for both the men’s and women’s professional teams, marking a significant infrastructure i

Roger Hampel Image: RB Leipzig RB Leipzig has confirmed plans for its first-ever post-season tour to South Africa, continuing the Bundesliga club’s strategy of expanding its international presence through targeted global tours and fan engagement initiatives. The trip, titled “RE KAOFELA” – meaning “all together” – will take place from 26 to 30 May 2026, with Johannesburg serving as the team’s base during the visit. The tour represents another step in RB Leipzig’s internation

Roger Hampel Image: AFC Ajax AFC Ajax has formally integrated four former players into permanent roles within the club’s organisational structure following the completion of a two-and-a-half-year internal traineeship programme. Kelly Zeeman, Siem de Jong, Daniel de Ridder and Ricardo van Rhijn initially joined the initiative designed to help former players transition into off-pitch careers within the club. After rotating through several departments, all four have now been app

Roger Hampel Image: Arsenal FC Arsenal FC has introduced a redesigned official club app called "The Arsenal" , positioning the platform as a central hub for personalised content, matchday information, ticketing and digital fan engagement. The app provides supporters with a curated feed combining club news, video content and real-time matchday information across Arsenal’s men’s, women’s and academy teams. Expanding Arsenal’s Digital Content and Media Strategy Arsenal A core co

Roger Hampel Image: Atlético de Madrid Atlético de Madrid has announced a new partnership with Spanish mobility company Cabify, which becomes the club’s Official Mobility Partner as part of a broader initiative aimed at improving matchday transport and fan access to the Riyadh Air Metropolitano. The agreement covers both the men’s and women’s first teams and includes Cabify’s presence within the club’s future Ciudad del Deporte development project, the large sports and leisur

Roger Hampel Image: LaLiga LALIGA has announced the launch of its first-ever Retro Matchday, a coordinated league-wide activation in which all 38 clubs from LALIGA EA SPORTS and LALIGA HYPERMOTION will wear specially designed retro-inspired kits during upcoming fixtures. The initiative will take place between 10 and 13 April 2026, covering Matchday 31 of LALIGA EA SPORTS and Matchday 35 of LALIGA HYPERMOTION. Referees will also participate in the activation with a dedicated r

Roger Hampel Image: Red Bull New York Red Bull New York has announced a partnership with LandTek Group, a U.S.-based company specialising in the construction of athletic sports facilities, to deliver new natural grass and synthetic turf surfaces at the club’s training complex. Infrastructure Investment Supporting First Team and Academy Operations Red Bull New York The project will be implemented at the RWJBarnabas Health Red Bull Performance Center, the club’s primary trainin

Roger Hampel Image: Manchester City Manchester City has announced a new youth development collaboration with Charlotte Soccer Academy (CSA) and global sportswear partner PUMA, strengthening the club’s long-term strategy of expanding its football education and grassroots presence in the United States. The initiative will see Manchester City embed its coaching methodology directly within Charlotte Soccer Academy, one of PUMA’s most strategically positioned youth partners global

Roger Hampel Image: AFA The Argentine Football Association has signed a sponsorship agreement with Google that will see the company’s artificial intelligence platform Gemini become a Global Main Sponsor of Argentina’s national football teams. Under the agreement, Gemini branding will appear on the official training apparel of Argentina’s national teams across all categories, including men’s and women’s squads as well as youth selections. The partnership is understood to run f

Roger Hampel Image: Liverpool FC Liverpool F.C. has announced plans to open a standalone retail store on London’s Oxford Street in May 2026, marking the club’s first permanent retail location in the UK capital. The move places Liverpool among international brands operating on one of the world’s most prominent shopping corridors and makes the club the first Premier League team to establish a dedicated retail presence on Oxford Street. Expanding Global Retail Infrastructure Liv

Roger Hampel Image: Hammarby Fotboll Hammarby Fotboll has announced a new partnership with Revolut, naming the digital banking platform as the club’s main partner and financial services provider. Under the agreement, Revolut branding will appear on the front of the match shirts for both the men’s and women’s teams, securing one of the most valuable commercial assets in the club’s sponsorship portfolio. The deal is described by the club as one of the largest commercial agreeme

Roger Hampel Image: FC Bayern Munich FC Bayern Munich has expanded its U.S. fan engagement strategy with the launch of the first FC Bayern Texas Fest in Houston, a community-focused activation aimed at strengthening the club’s regional presence ahead of the 2026 FIFA World Cup. The event attracted approximately 1,000 visitors and combined fan experiences, partner activations and a live broadcast of the Bundesliga fixture between Bayern Munich and Borussia Dortmund. Fan Engage

Roger Hampel Image: Wrexham A.F.C. Wrexham A.F.C. has confirmed a return to the United States for its 2026 summer tour, scheduling three matches on the U.S. East Coast as part of the Summer Soccer Series promoted by TEG Sport. The tour marks Wrexham’s third visit to the U.S. market and its first since 2024, continuing the club’s strategy of building international visibility through preseason fixtures against globally recognised opponents. Three Matches Across Major U.S. Venu

Roger Hampel Image: Manchester City Manchester City has confirmed that the new entertainment district under development at the Etihad Campus will be named Medlock Square. The project forms part of the next phase of infrastructure expansion around the Etihad Stadium and is designed to function as a year-round destination for supporters and visitors beyond matchdays. Stadium Expansion and Premium Capacity At the centre of the development is the expansion of the Etihad Stadium’s

Roger Hampel Image: Inter Miami CF Inter Miami CF has announced a multi-year partnership with Nu Holdings, naming the company a Main Partner of the club and securing naming rights for Inter Miami’s new stadium at Miami Freedom Park. Under the agreement, the venue will be branded Nu Stadium when it opens on April 4, 2026, marking one of the most prominent stadium naming-rights deals in Major League Soccer’s current expansion cycle. Stadium as Anchor Asset of Miami Freedom Par

Roger Hampel Image: Olympiastadion Berlin Hertha BSC has reported a positive half-year result for the period ending December 31, 2025, marking a first small net profit after several loss-making cycles. The Berlin-based club posted an EBITDA of €4.1 million for the first half of the 2025/26 season. After depreciation of €1.3 million, net interest expenses of €2.4 million and minor tax charges, the club recorded a net profit of €385,000. Nordic Bond Buyback and Debt Structure H

Roger Hampel Image: FC Barcelona FC Barcelona has topped UEFA’s latest club report for kit and merchandising revenue, generating €277 million in 2025 — €46 million more than second-placed Real Madrid CF. The figure places Barcelona at the top of UEFA’s ranking in the apparel and licensing category and reflects a structural shift in the club’s retail and digital commerce strategy. Retail Control and Nike Partnership FC Barcelona A key driver behind the increase has been Barcel

Roger Hampel Image: PSG Paris Saint-Germain has launched the “Ici C’est Paris Music Lab,” a three-day music production initiative hosted inside the Parc des Princes from February 27 to March 1. The project transforms six hospitality suites within the stadium into temporary recording studios, bringing together dozens of French and international artists from urban and contemporary music genres including rap, R&B, electronic and house. Stadium as Creative Infrastructure Paris Sa

Roger Hampel Image: Sheffield Wednesday F.C. Sheffield Wednesday F.C. has confirmed that its preferred bidder has withdrawn from the acquisition process, halting what had been the highest and best offer received during the club’s structured sale under administration. The withdrawn proposal was valued at £47.8 million and would have enabled a full exit from administration ahead of the 2026/27 season, avoiding a points deduction and delivering the strongest recovery position fo

Roger Hampel Image: FC Porto FC Porto will resume renovation works at the Estádio do Dragão at the end of the 2025/26 season, advancing the second phase of a multi-year modernization project launched during the previous pre-season. The redevelopment programme is structured around three pillars: infrastructure, services and technology, with the stated objective of enhancing fan experience and preparing the stadium for potential involvement in the 2030 FIFA World Cup cycle. Pha