Hammarby Announces Revolut as Main Partner and Front-of-Shirt Sponsor.

Roger Hampel

Image: Hammarby Fotboll

Hammarby Fotboll has announced a new partnership with Revolut, naming the digital banking platform as the club’s main partner and financial services provider.

Under the agreement, Revolut branding will appear on the front of the match shirts for both the men’s and women’s teams, securing one of the most valuable commercial assets in the club’s sponsorship portfolio. The deal is described by the club as one of the largest commercial agreements in its history.

Fintech Integration and Club Operations Hammarby

Beyond shirt sponsorship visibility, the partnership includes financial infrastructure integration. Hammarby will adopt Revolut Business for internal operations, including foreign exchange transactions and expense management.

The collaboration reflects the increasing role of fintech platforms in sports sponsorship, where partnerships extend beyond brand exposure into operational and payment system integration.

Revolut currently serves more than 70 million customers globally, including over one million users in Sweden.

Fan Engagement and Consumer Incentives

The agreement also includes fan-facing activations aimed at integrating Revolut services into the supporter experience. New customers participating in the partnership campaign will receive SEK 250 when using their Revolut card for the first time. Additional supporter experiences will include stadium tours, match tickets, meet-and-greet opportunities with players and events involving club legends.

Executive Comments

Cassandra Härdner, Marketing Lead for Revolut in the Nordics, said:

“The partnership with Hammarby represents an exciting next step for Revolut in Sweden. We want to become a natural part of supporters’ everyday lives. Whether fans are attending an Allsvenskan match or following the team abroad, our goal is to make the supporter experience smoother while building a relationship rooted in the unique passion of Swedish football.”

Tomas Lindgren, Head of Sales at Hammarby Fotboll, added:

“We are extremely proud to begin a long-term partnership with Revolut. This is a global player that moves quickly, challenges conventions and shares our ambition to always stay one step ahead. Together we can create significant value for our supporters, members and the club.”

Antoine Le Nel, Chief Marketing and Growth Officer at Revolut, said:

“Becoming Hammarby’s main and shirt partner fills us with enormous pride. But this partnership is about more than visibility – it is about being close to our customers and connecting with an iconic Swedish club that represents one of Stockholm’s strongest communities. By integrating Revolut authentically into the supporter experience, we aim to build the trust required to become Sweden’s preferred bank.”