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Roger Hampel Image: Viaplay/EFL Viaplay Group has secured full broadcast rights to the EFL Championship across all Nordic markets under a new multi-year agreement running until 2028. The deal ensures that every Championship fixture will be available live on Viaplay’s streaming platform in Sweden, Norway, Denmark, Finland and Iceland. The package includes the full regular season, Play-Off Semi-Finals and the Play-Off Final at Wembley Stadium — widely regarded as one of the mos

Roger Hampel Image: Venezia FC Venezia FC has opened a new official retail store inside the Venezia Santa Lucia railway station, operated by Grandi Stazioni Retail S.p.A., expanding the club’s physical retail footprint in the historic centre of Venice. The location, positioned opposite the station’s main entrance, provides access to one of the city’s highest footfall areas, serving millions of domestic and international travellers annually. The opening increases Venezia FC’s

Roger Hampel Image: RCD Mallorca RCD Mallorca has reached a naming rights agreement with Elite Skills Arena (ESA), confirming the company as a strategic partner and title sponsor of the club’s new experiential space at Estadi Mallorca Son Moix. Under the deal, the facility will be branded as ESA Mallorca Football Park, marking another example of Spanish clubs monetising stadium-adjacent assets beyond traditional matchday revenue. The agreement was announced on February 20, 20

Roger Hampel Image: Galatasaray S.K. Galatasaray S.K. has signed a new shirt sponsorship agreement with furniture brand Alfemo, confirming the company as sleeve sponsor of the club’s first football team. The signing ceremony took place at Ali Sami Yen Spor Kompleksi RAMS Park and was attended by club president Dursun Özbek, Galatasaray Sportif A.Ş. vice president Abdullah Kavukcu, Zeren Group chairman and CEO Mustafa Yiğit Zeren, and Alfemo general manager Tolga Kaya. The agr

Roger Hampel Image: Juventus Juventus has confirmed that rapper French Montana will perform live at the Allianz Stadium ahead of the club’s home fixture against Como 1907. The pre-game performance is scheduled in conjunction with the launch of the new adidas x Juventus x Studio Sgura 4th Kit, integrating music and fashion activation into the matchday programme. Stadium as Entertainment Platform Juventus Live performances ahead of kick-off form part of a broader effort to expa

Roger Hampel Image: FFF Fédération Française de Football has appointed La Compagnie as the official airline of the France national team through 31 July 2026, covering transatlantic travel during a key international cycle that includes friendly fixtures and the 2026 FIFA World Cup. The agreement begins with the team’s upcoming spring trip to the United States for friendlies against Brazil at Gillette Stadium in Boston (26 March) and Colombia in Washington (29 March). It will t

Roger Hampel Image: S.S Lazio SS Lazio has unveiled plans to redevelop the historic Stadio Flaminio into a modern 50,000-seat stadium, with completion targeted for 2031–32 and potential inclusion as a venue for UEFA Euro 2032. The project, presented at the club’s Formello training centre, would transform the stadium originally designed by engineer Pier Luigi Nervi for the 1960 Rome Olympics into Lazio’s new home ground under a long-term surface rights structure. Dual-Layer Ar

Roger Hampel Image: Como 1907 Como 1907 has opened a temporary retail store in Cortina d’Ampezzo during the Milano–Cortina 2026 Winter Olympic Games, leveraging the global visibility of the event to strengthen brand presence beyond traditional football markets. Located at Via XXIX Maggio 8, the store operates daily from 10:00 to 19:00 and offers product lines from the Como 1907 retail collection. Retail-Led Brand Expansion Como 1907 From a commercial standpoint, the move repr

Roger Hampel Image: Paris Saint-Germain Paris Saint-Germain has completed a five-day international residency in London under the banner “Ici C’est Paris La Maison”, reinforcing its positioning as a club operating at the intersection of sport, culture and lifestyle. Hosted at 14 Cavendish Square from 11 to 15 February, the London activation attracted thousands of visitors and supporters, offering a curated programme designed to extend the club’s identity beyond football compet

Roger Hampel Image: Juventus Juventus has expanded the international distribution of its children’s animated series Team Jay through a new agreement with Migu, making the show available in Mainland China for the first time. The launch, timed to coincide with the 2026 Chinese New Year period, introduces the series in Chinese dubbing and marks a strategic move to deepen Juventus’ engagement with younger audiences in one of football’s most commercially significant markets. Exclu

Roger Hampel Image: Atlético de Madrid Atlético de Madrid has launched a multi-season technology upgrade at the Riyadh Air Metropolitano, partnering with Hewlett Packard Enterprise (HPE) to deploy an AI-managed network infrastructure aimed at enhancing stadium performance, operational efficiency and supporter connectivity. The project will see the installation of more than 1,500 AI-managed WiFi access points, forming part of a two-phase rollout scheduled across the 2025/26 an

Roger Hampel Image: Bundesliga FOX Latin America has secured a five-year media rights agreement with DFL Deutsche Fußball Liga, consolidating its position as the primary broadcaster of the Bundesliga across Mexico and Central America from the 2026–27 season through 2030–31. The agreement includes a comprehensive rights package covering 309 matches per season, equating to more than 600 hours of live content annually. The package encompasses every Bundesliga matchday, the Super

Roger Hampel Image: FC Schalke 04 FC Schalke 04 has announced a new international partnership with Monterey Bay FC, establishing a structured cooperation focused on scouting, player development and knowledge exchange in the United States. The California-based club becomes Schalke’s fourth international partner, following collaborations with VVV-Venlo, FC Aarau and SV Ried. The agreement positions the U.S. market as a strategic development platform within Schalke’s broader int

Roger Hampel Image: Manchester City Manchester City has announced a new multi-year partnership with Revolut, naming the global fintech platform as the club’s Official Back-of-Shirt Partner for both the men’s and women’s first teams. The agreement expands Revolut’s existing relationship with Manchester City Women, which began in January 2025, and formally integrates the fintech brand into the club’s primary commercial inventory across select competitions. Shirt Inventory Acros

Roger Hampel Image: Manchester City BYD Group has become the Official Automotive Partner of Manchester City in a new multi-year agreement covering both the men’s and women’s first teams. The partnership positions the electric vehicle manufacturer and sustainable mobility group within one of football’s most commercially advanced ecosystems, combining fleet integration, branding visibility and community activation. Vehicle Supply and Infrastructure Integration Manchester City U

Roger Hampel Image: Giannis Antetokounmpo/Instagram Giannis Antetokounmpo, an NBA player and global sports figure, has joined the ownership group of Chelsea FC Women, partnering with technology entrepreneur and investor Alexis Ohanian Sr. in a move that further highlights the growing investment momentum in elite women’s football. The announcement was made publicly by Antetokounmpo, who described the decision as a long-term commitment to the growth, ambition and global impact

Roger Hampel From left: Federal Chancellor of the Federal Republic of Germany Friedrich Merz, Peer Naubert (CEO Bundesliga International), Benedikt Höwedes (Bundesliga Legend) and the President of the United Arab Emirates Mohamed bin Zayed Al Nahyan. Photo: Mohamed Al Hammadi/UAE Presidential Court Bundesliga has signed a Memorandum of Understanding (MoU) with the UAE Pro League, formalising a multi-dimensional partnership focused on youth development, technical expertise, br

Roger Hampel Image: Venezia FC/D.Lopes Venezia FC and NOCTA have presented the 25/26 Special Edition Fourth Jersey, a limited project designed by Drake Ramberg that continues the club’s strategy of positioning football merchandise as a cultural and lifestyle product rather than a purely sporting asset. The jersey will be worn on the pitch for the first time on 10 February 2026 during the Serie B fixture against Modena FC at the Stadio Pier Luigi Penzo. Design Anchored in Plac

Roger Hampel Image: Tottenham Hotspur Tottenham Hotspur has announced a new multi-year partnership with INFINOX, expanding the club’s commercial portfolio within the financial services and online trading sector. The partnership is built around Tottenham Hotspur’s international fanbase, with planned initiatives targeting audiences across Europe, Asia, the Middle East and Latin America. Financial terms of the agreement were not disclosed. Global Fanbase as a Commercial Asset To

Roger Hampel Image: Inter Milan Inter Milan has announced the launch of Inter Academy Sydney and Inter Academy Adelaide, marking a new phase in the club’s international academy strategy and extending the Nerazzurri youth development model to Australia. The two projects represent Inter’s first academy presence in the Australian market and form part of a broader long-term initiative to internationalise the club’s youth sector through structured, locally embedded development pla