Venezia FC and NOCTA Unveil 25/26 Special Edition Fourth Jersey as Culture-Led Brand Project.

Roger Hampel

Image: Venezia FC/D.Lopes

Venezia FC and NOCTA have presented the 25/26 Special Edition Fourth Jersey, a limited project designed by Drake Ramberg that continues the club’s strategy of positioning football merchandise as a cultural and lifestyle product rather than a purely sporting asset.

The jersey will be worn on the pitch for the first time on 10 February 2026 during the Serie B fixture against Modena FC at the Stadio Pier Luigi Penzo.

Design Anchored in Place and Identity Venezia FC

The Special Edition Fourth Jersey builds on Venezia FC’s established approach of grounding design in local identity and place-based storytelling. The concept is centred on water — the defining element of Venice — interpreted not as a visual backdrop but as a symbolic and narrative framework.

The design features layered shades of blue referencing the lagoon, movement and reflection, translating Venice’s geography into a wearable object. Rather than introducing new commercial motifs, the jersey extends the conceptual line first introduced with the 25/26 Fourth Jersey released in December, which drew on the Winged Lion of St. Mark through Ramberg’s graphic language.

Campaign as Cultural Platform, Not Marketing Asset

The accompanying campaign, titled Siamo Nati Sull’Acqua (“Born on the Water”), moves beyond conventional kit launches. Shot by photographer Diogo Lopes, the imagery features Venezia FC players alongside figures from Venice’s contemporary creative and civic community.

Participants include cultural, culinary, environmental and design voices from the city, presented alongside first-team players from the men’s and women’s squads. The approach reflects Venezia FC’s broader strategy of treating football as a cultural platform, capable of connecting sport with art, research and civic identity.

Physical Activation Through Exhibition Format

The launch will be accompanied by a one-day public exhibition on 11 February at Ocean Space, located at the Church of San Lorenzo in Venice. The event forms part of a cultural partnership between Venezia FC and Ocean Space that began in 2023 and has evolved into a long-term collaboration.

Executive Perspective

Tancredi Vitale, Managing Director of Venezia FC, framed the project as a continuation of the club’s long-term positioning:

“This project continues the narrative that defines Venezia FC: a club deeply rooted in and inseparable from its city, yet driven by a bold, contemporary, and global creative language.”

His comments underline how the club views merchandise not as ancillary revenue, but as a strategic expression of brand identity.