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Roger Hampel Image: FC Internazionale Milano FC Internazionale Milano and Nike have unveiled Inter’s new Fourth Kit, developed in collaboration with Nike ACG, marking the first appearance of the ACG logo on a football kit. The release represents a deliberate extension of both brands into adjacent lifestyle and performance categories, rather than a standard seasonal kit update. The project places Inter within Nike’s ACG universe, a line historically associated with outdoor, te

Roger Hampel Image: AFC Asian Football Confederation has appointed Visa as the Official Global Supporter of the AFC Asian Cup Saudi Arabia 2027 and the AFC U23 Asian Cup Saudi Arabia 2026, securing a category-defining payments partner for two of the Confederation’s flagship men’s competitions. The agreement places Visa at the centre of the AFC’s commercial and operational framework for the upcoming tournament cycle, spanning senior and U23 competitions hosted in Saudi Arabia,

Roger Hampel Image: Juventus Juventus has announced a new partnership with UniCredit, centred on buddy, the bank’s digital-only consumer banking brand. The partnership focuses on integrating value-added financial services into fan engagement, combining Juventus’ global audience with UniCredit’s push to scale its digital banking proposition among younger and digitally active consumers. Banking Services as a Fan Engagement Layer Juventus At the centre of the collaboration is bu

Roger Hampel Image: FC Schalke 04 FC Schalke 04 has rolled out a new official mobile application as part of a wider push to consolidate digital services, member communication and matchday operations into a single platform. The app was developed in collaboration with 9elements and replaces a fragmented digital setup with a unified, mobile-first environment. The launch comes at a point where Schalke’s more than 204,000 members represent the club’s most stable and strategically