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Roger Hampel Image: Hammarby Fotboll Hammarby Fotboll has announced a new partnership with Revolut, naming the digital banking platform as the club’s main partner and financial services provider. Under the agreement, Revolut branding will appear on the front of the match shirts for both the men’s and women’s teams, securing one of the most valuable commercial assets in the club’s sponsorship portfolio. The deal is described by the club as one of the largest commercial agreeme

Roger Hampel Image: FC Bayern Munich FC Bayern Munich has expanded its U.S. fan engagement strategy with the launch of the first FC Bayern Texas Fest in Houston, a community-focused activation aimed at strengthening the club’s regional presence ahead of the 2026 FIFA World Cup. The event attracted approximately 1,000 visitors and combined fan experiences, partner activations and a live broadcast of the Bundesliga fixture between Bayern Munich and Borussia Dortmund. Fan Engage

Roger Hampel Image: Wrexham A.F.C.  Wrexham A.F.C. has confirmed a return to the United States for its 2026 summer tour, scheduling three matches on the U.S. East Coast as part of the Summer Soccer Series promoted by TEG Sport. The tour marks Wrexham’s third visit to the U.S. market and its first since 2024, continuing the club’s strategy of building international visibility through preseason fixtures against globally recognised opponents. Three Matches Across Major U.S. Venu

Roger Hampel Image: Manchester City Manchester City has confirmed that the new entertainment district under development at the Etihad Campus will be named Medlock Square. The project forms part of the next phase of infrastructure expansion around the Etihad Stadium and is designed to function as a year-round destination for supporters and visitors beyond matchdays. Stadium Expansion and Premium Capacity At the centre of the development is the expansion of the Etihad Stadium’s

Roger Hampel Image: Inter Miami CF  Inter Miami CF has announced a multi-year partnership with Nu Holdings, naming the company a Main Partner of the club and securing naming rights for Inter Miami’s new stadium at Miami Freedom Park. Under the agreement, the venue will be branded Nu Stadium when it opens on April 4, 2026, marking one of the most prominent stadium naming-rights deals in Major League Soccer’s current expansion cycle. Stadium as Anchor Asset of Miami Freedom Par

Roger Hampel Image: Olympiastadion Berlin Hertha BSC has reported a positive half-year result for the period ending December 31, 2025, marking a first small net profit after several loss-making cycles. The Berlin-based club posted an EBITDA of €4.1 million for the first half of the 2025/26 season. After depreciation of €1.3 million, net interest expenses of €2.4 million and minor tax charges, the club recorded a net profit of €385,000. Nordic Bond Buyback and Debt Structure H

Roger Hampel Image: FC Barcelona FC Barcelona has topped UEFA’s latest club report for kit and merchandising revenue, generating €277 million in 2025 — €46 million more than second-placed Real Madrid CF. The figure places Barcelona at the top of UEFA’s ranking in the apparel and licensing category and reflects a structural shift in the club’s retail and digital commerce strategy. Retail Control and Nike Partnership FC Barcelona A key driver behind the increase has been Barcel

Roger Hampel Image: PSG Paris Saint-Germain has launched the “Ici C’est Paris Music Lab,” a three-day music production initiative hosted inside the Parc des Princes from February 27 to March 1. The project transforms six hospitality suites within the stadium into temporary recording studios, bringing together dozens of French and international artists from urban and contemporary music genres including rap, R&B, electronic and house. Stadium as Creative Infrastructure Paris Sa

Roger Hampel Image: Sheffield Wednesday F.C. Sheffield Wednesday F.C. has confirmed that its preferred bidder has withdrawn from the acquisition process, halting what had been the highest and best offer received during the club’s structured sale under administration. The withdrawn proposal was valued at £47.8 million and would have enabled a full exit from administration ahead of the 2026/27 season, avoiding a points deduction and delivering the strongest recovery position fo

Roger Hampel Image: FC Porto FC Porto will resume renovation works at the Estádio do Dragão at the end of the 2025/26 season, advancing the second phase of a multi-year modernization project launched during the previous pre-season. The redevelopment programme is structured around three pillars: infrastructure, services and technology, with the stated objective of enhancing fan experience and preparing the stadium for potential involvement in the 2030 FIFA World Cup cycle. Pha

Roger Hampel Image: Olympique de Marseille Olympique de Marseille has announced a partnership with iGraal, naming the digital cashback platform as an Official Partner of the club. Founded in 2006, iGraal counts more than 12 million registered members and operates across a network of over 1,500 e-commerce merchants in sectors including travel, fashion and retail. Cashback Embedded Into OM Online Store Olympique de Marseille A central component of the agreement is the integrati

Roger Hampel Cristiano Ronaldo has acquired a 25% ownership stake in UD Almería, entering the shareholder structure of the Spanish second-division club through his investment vehicle CR7 Sports Investments. Financial terms of the transaction were not disclosed. The deal is described as a long-term strategic investment rather than a passive shareholding. Entry Into Club Ownership Cristiano Ronaldo The move represents Ronaldo’s first confirmed minority stake in a European profe

Roger Hampel Image: DFL Deutsche Fußball Liga DFL Deutsche Fußball Liga has advanced its data automation strategy with the implementation of AI-driven automated event detection (AED), built on its new 3D tracking system introduced at the start of the 2025/26 season. The initiative represents a structural shift in how match events are captured, processed and distributed across Bundesliga data products. From Manual Logging to Machine Learning DFL Since the beginning of the 2025

Roger Hampel Image: New York Red Bulls New York Red Bulls have announced a multi-year partnership with Financial Resources Federal Credit Union (FRFCU), naming the New Jersey-based institution as the club’s Official Credit Union. Headquartered in Branchburg, New Jersey, FRFCU operates as one of the largest credit unions in the state and has been active for more than 100 years. The agreement strengthens Red Bull New York’s regional commercial portfolio while introducing financ

Roger Hampel Image: Inter Milan Inter Milan has announced the launch of Inter Academy Camp USA, a multi-city grassroots development programme aimed at strengthening the club’s brand presence and youth engagement footprint across the United States. The initiative represents an extension of Inter’s existing academy structure in the country, which already includes permanent programmes in New England, California and Virginia. The new camp-based model will operate in partnership w

Roger Hampel Image: Genoa CFC Genoa CFC has activated its partnership with Rolling Stone during the Sanremo Festival, participating in the inauguration of the magazine’s “Covo” space at Bagni Italia in Sanremo. The activation forms part of ongoing synergies between the club and Rolling Stone, which serves as Genoa’s official music partner for the 2025/26 season. Cultural Platform Activation During Sanremo A Genoa delegation, including forward Caleb Ekuban, attended the launch

Roger Hampel Image: RB Leipzig RB Leipzig and PUMA have unveiled a limited-edition “Glow In The Dark” jersey, combining performance textile innovation with a city-inspired design concept. The special release marks the first RB Leipzig shirt to feature fluorescent logo elements on both the front and back, alongside a graphic pattern inspired by the urban structure of Leipzig. The design integrates photoluminescent detailing intended to activate under low-light conditions. Inte

Roger Hampel Image: FK Bodø/Glimt FK Bodø/Glimt has emerged as one of the most structurally efficient football projects in Europe. What initially appeared to be an isolated sporting overperformance has, by 2026, evolved into a replicable model combining sporting identity, capital discipline and European revenue leverage. Between 2018 and 2026, the club transitioned from 11th place in Norway’s Eliteserien to sustained domestic dominance and European relevance. League titles in

Roger Hampel Image: HSV Hamburger SV has sold a total of 70,000 units of its latest special edition jersey, marking the highest-selling shirt release in the club’s history. The limited release, created to commemorate 1,887 Bundesliga matches, initially sold out its full first allocation of approximately 20,000 units within the first two days of sale, both in physical fan shops and online. Retail partners including adidas and 11teamsports also exhausted their inventories withi

Roger Hampel Image: Anna Huix Airbnb and LaLiga have activated their newly announced multi-season partnership with a football-themed rural experience featuring Andrés Iniesta in his hometown of Fuentealbilla, Spain. The initiative marks the first major activation under the agreement and is positioned around connecting football, travel and community development, with a particular focus on rural revitalisation. Experiential Activation Rooted in Local Identity Airbnb The first e