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Roger Hampel Image: UD Las Palmas UD Las Palmas has signed a collaboration agreement with CF Academy LLC, a New Jersey–based organisation, to officially launch the UDLP Camps USA, marking the club’s first structured development initiative in the United States. The project represents a strategic step in the club’s international expansion and its long-term plan to export its youth development methodology. The partnership will run between December 2025 and June 2026, with activi

Roger Hampel Image: Chelsea FC Chelsea FC has announced a new long-term commercial agreement with The Coca-Cola Company, naming the global beverage group the club’s Official Soft Drink Supplier  across the UK and Europe. The partnership expands Coca-Cola’s presence within the Premier League and reinforces Chelsea’s ongoing strategy of aligning with multinational consumer brands that offer broad distribution and strong market visibility. The agreement covers both Stamford Brid

Roger Hampel Image: Real Madrid Real Madrid and Adobe have announced an expanded global partnership focused on deploying advanced AI technology to personalise digital experiences for the club’s worldwide fan base. The collaboration integrates Adobe’s latest generative and agentic AI capabilities into Real Madrid’s content, marketing, and fan-engagement ecosystem — a move positioned as a strategic evolution within the club’s broader digital transformation efforts. The initiati

Roger Hampel Image: Real Madrid Real Madrid are evaluating a structural reform that would allow external investors to acquire a minority stake of approximately 5% through a newly created subsidiary, according to Reuters . Club president Florentino Pérez outlined the proposal during Real Madrid’s annual meeting, signalling the most significant governance discussion at the club in years. The move would require an amendment to the club’s statutes and would be subject to a vote b

Roger Hampel Image: Valencia CF The Nou Mestalla project has reached a new visible stage of development with the arrival of the first 38-metre structural pillars that will support the stadium’s massive roof system. Valencia CF confirmed that the components — each weighing more than 30 tonnes — have begun arriving at the construction site following a complex multi-day transport operation from northern Spain. The delivery marks a significant step in the long-delayed stadium pro

Roger Hampel Image: BVB Hans-Joachim Watzke has been elected as the new president of Ballspielverein Borussia 09 e.V. Dortmund, following a vote at the club’s general meeting on Sunday. The 66-year-old becomes the 19th president in BVB’s history and succeeds Dr. Reinhold Lunow, who chose not to run for re-election. Watzke’s election comes immediately after his resignation as chairman of the management board of Borussia Dortmund GmbH & Co. KGaA, marking a formal transition fro

Roger Hampel Image: Inter Milan FC Internazionale Milano has announced a new three-year agreement with Red Bull, naming the Austrian company the club’s Global Energy Drink Partner  through the 2027/28 season. The deal positions Inter as the only Serie A club currently partnered with Red Bull, adding a major global brand to its commercial portfolio during a period of sustained commercial expansion. The partnership will debut during the Derby della Madonnina on November 23, whe

Roger Hampel Image: U.S. Soccer U.S. Soccer has expanded the group of industry partners contributing to the Arthur M. Blank U.S. Soccer National Training Center (NTC), announcing new agreements with Kwik Goal, FieldTurf, John Deere (via Beard Equipment), and True Natural Gas. They join Musco Sports Lighting as core suppliers supporting the construction and long-term operation of what will become the central home for the sport in the United States. The announcement underscores

Roger Hampel Image: Cagliari Calcio Cagliari Calcio has announced a new strategic investment agreement with a U.S.-based investor group led by Maurizio Fiori, founder of Praxis Capital Management and a native of Sardinia. The transaction brings a qualified minority shareholder into the club’s ownership structure, marking a notable step in Cagliari’s long-term financial and infrastructural strategy. The deal, signed today and pending regulatory approvals, strengthens the club’

Roger Hampel Image: Arsenal Arsenal has signed a multi-year agreement with Zilch, a UK-based consumer payments platform, naming the company the club’s Official Way to Pay . The partnership marks Zilch’s first-ever entry into sports sponsorship, reflecting the growing intersection between Premier League football and consumer fintech. The collaboration spans both the men’s and women’s teams and will introduce Zilch’s flexible payment solutions across Arsenal’s retail ecosystem

Roger Hampel Image: Udinese Calcio Udinese Calcio has announced the start of a strategic collaboration with Babson College, the Boston-based institution recently ranked by the Wall Street Journal  as the second-best university in the United States for overall quality and widely regarded as a global leader in entrepreneurial education. The partnership marks the beginning of a structured dialogue between a European football club known for its innovation model and one of the wor

Roger Hampel Image: Birmingham FC Knighthead Capital Management has taken a significant step in reshaping Birmingham City FC’s long-term strategy by unveiling the full design concept for the club’s proposed 62,000-seat Powerhouse Stadium. Developed by Heatherwick Studio and MANICA Architecture, the venue is envisioned as the flagship development within the planned Birmingham Sports Quarter — a multi-phase regeneration project intended to transform East Birmingham into a moder

Roger Hampel Image: Atlético de Madrid Atlético de Madrid has announced a new two-year agreement with Zumub, naming the sports nutrition company the club’s Official Sports Supplement Nutrition Partner. The deal covers the men’s first team and reinforces the club’s continued investment in performance infrastructure as competition demands intensify across domestic and European campaigns. Zumub, which supplies nutritional products and supplements to several high-performance spor

Roger Hampel Image: Liverpool FC Liverpool FC has announced a new global, multi-year agreement with PayPal, naming the U.S.-based company the club’s official digital payments partner. The deal marks PayPal’s first-ever collaboration with a Premier League club, expanding its sports portfolio and integrating its payment ecosystem more deeply into football environments. The partnership will see PayPal enhance fan transactions across Liverpool’s digital platforms, retail channels

Roger Hampel Image: SUM Ria Money Transfer has entered a multi-year commercial agreement with the Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM), becoming the official remittance services partner of both the Mexican men’s and women’s national teams in the United States. The deal strengthens Ria’s growing sports presence and ties the brand to one of the most commercially powerful fanbases in North American soccer. The agreement was announced ahead of the

Roger Hampel Image: West Ham United West Ham United has announced a new collaboration with Amazon Web Services (AWS) and Crayon to build a club-specific, AI-driven talent identification platform — a system the club says will support end-to-end player evaluation using machine learning and generative AI. The Premier League side becomes the first club in England’s top flight to develop a fully integrated recruitment tool built on large datasets, automated analysis and tailored p

Roger Hampel Image: AlUla Club AlUla Club has announced the signing of a strategic partnership agreement with Italian side Como 1907, marking another step in Saudi Arabia’s ongoing effort to strengthen global football ties and expand international cooperation across sporting, commercial and developmental areas. The agreement was signed in AlUla, with AlUla Club represented by its CEO Waleed Abdulrazzaq Muath, and Como 1907 represented by club president Mirwan Suwarso. A Cross

Roger Hampel Image: Portugal FA/Instagram The United States Soccer Federation and the Portuguese Football Federation are finalizing the announcement of a high-profile friendly between the USMNT and Portugal, scheduled for March 2026 at Mercedes-Benz Stadium in Atlanta. According to reporting from The Athletic  and The New York Times  — the match is agreed, signed off, and awaiting only public confirmation. The fixture forms part of the USMNT’s preparation programme ahead of t

Roger Hampel Image: FC Lorient FC Lorient president Loïc Féry has publicly confirmed his intention to fold his personal stake in the club into the Black Knight Football Club (BKFC) group, a move that would make BKFC the sole shareholder of the Ligue 1 side. The statement was made in a detailed interview published on the club’s official website, where Féry reviewed the team’s first third of the season, the club’s 100-year anniversary, and the broader strategic direction of FC

Roger Hampel Image: AC Milan Enel has signed a new partnership with AC Milan, becoming the club’s Premium Partner and Official Energy Partner. The agreement, announced on November 17, positions the utility provider as the latest major corporate entrant into AC Milan’s commercial ecosystem, with a focus on sustainability and energy transition. The collaboration aligns with Enel’s broader strategic push into Italian football, where the company has steadily expanded its network