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Roger Hampel Image: Ekstraklasa Ekstraklasa SA, the governing body of Poland’s top football league, has officially launched the sales process for domestic and international media rights covering the 2027–2031 seasons. The move follows a period of strong growth in the league’s visibility, commercial value, and audience reach both in Poland and abroad. Growing Value of Poland’s Top Football League In recent seasons, the Ekstraklasa has seen steady increases in UEFA ranking posi

Roger Hampel Image: FC Barcelona Spotify and FC Barcelona have unveiled the next chapter of their ongoing partnership, announcing that the logo of Ed Sheeran’s new album, Play , will appear on the club’s jerseys for both the women’s and men’s upcoming fixtures against Granada CF (October 19) and Real Madrid (October 26). The collaboration marks the seventh artist logo change since Spotify became the club’s Main Shirt Partner and sees Ed Sheeran become the first male solo pop

Roger Hampel Image: VfB Stuttgart VfB Stuttgart and airline partner SunExpress have launched a joint fan campaign to design a specially branded aircraft known as the “VfBExpress.” The initiative invites supporters of the Bundesliga club to vote for their preferred design, with the winning concept set to appear on a SunExpress aircraft operating international routes. Fan-Driven Brand Activation VfB Stuttgart SunExpress The campaign, which runs until October 20, reflects the gr

Roger Hampel Image: Atalanta BC Atalanta BC has announced a new commercial partnership with Muratori, an established Italian winery known for its premium Franciacorta sparkling wines. The collaboration designates Muratori as the Official Wine Partner of the Bergamo-based Serie A club for the 2025/26 season, integrating the brand into Atalanta’s hospitality and matchday experience. Partnership Overview The agreement links two expressions of Italian excellence — football and wi

Roger Hampel Image: Liverpool FC Liverpool FC has expanded its international retail footprint with the opening of a standalone store in Shenzhen — the club’s first in mainland China and its 22nd official outlet worldwide. Former Liverpool midfielder Steve McManaman attended the launch, underscoring the club’s push to deepen fan engagement in a priority market. Strategic Retail Expansion in Asia Liverpool FC Shenzhen The Shenzhen opening is the second LFC store launched in the

Roger Hampel Image: Daniel Stentz/FC Midtjylland As officially reported by FC Midtjylland , interest in the Danish 3F Superliga has surged in Chile, largely due to the strong performances of Chilean international Darío Osorio, who plays for the club. The international sports streaming platform Fanatiz now broadcasts one Danish league match per round in Chile — typically featuring FC Midtjylland — in response to the growing audience for the 21-year-old midfielder’s matches. Fa

Roger Hampel Image: Argentine Football Association (AFA) The Argentine Football Association (AFA) has announced a new strategic...

Roger Hampel According to The Times, UEFA plans to include major streaming platforms — including Netflix, Apple, and Amazon Prime Video —...

Roger Hampel Image: 1. FC Union Berlin The Berlin Senate and 1. FC Union Berlin have reached an agreement on the next stage of the...

Roger Hampel Image: Newcastle United Football Club Newcastle United Football Club has announced a new partnership with Visa, one of the...

Roger Hampel Image: FC Internazionale Milano FC Internazionale Milano has announced the upcoming publication of “Inter The Opus,” a...

Roger Hampel Image: Espanol Barcelona Velocity Sports Partners (VSP), the sports investment arm of ALK Capital, has completed the...

Roger Hampel Image: LaLiga LaLiga has officially confirmed that the Villarreal CF vs FC Barcelona league fixture will be played in Miami,...

Roger Hampel Image: Al Nassr Cristiano Ronaldo has become the first footballer to reach billionaire status, according to Bloomberg ,...

Roger Hampel Image: LaLiga According to ESPN , LaLiga president Javier Tebas confirmed that the league plans to proceed with holding the...

Roger Hampel Image: AC Milan AC Milan has announced the renewal of its partnership with Socios. com, part of the Chiliz group, confirming...

Roger Hampel Image: FC Schalke 04 FC Schalke 04 has announced an early extension of its long-term partnership with adidas and...

Roger Hampel Image: Dundee United  Dundee United has confirmed the extension of its partnership with Carabao, which will continue as the...

Roger Hampel Image: Charlton Athletic Charlton Athletic has confirmed an extension of its lease for both The Valley stadium and the...

Roger Hampel Image: UEFA via Getty Images UEFA has reiterated its firm opposition to domestic league matches being played outside their...