Everton and Heinz Launch Stadium Partnership at Hill Dickinson Stadium.

Roger Hampel

Image: Everton FC

Everton FC has entered into a new commercial partnership with Heinz, naming the global food brand as the club’s Official Sauce Supplier at the recently opened Hill Dickinson Stadium.

The agreement will see Heinz products integrated across the stadium’s food and beverage offering, alongside branding visibility during matches and major events. The partnership reflects Everton’s broader strategy of building a multi-layered commercial ecosystem around its new venue.

Integration Across Matchday and Event Experience Everton

Under the agreement, Heinz products will be available throughout the stadium, including concourses, kiosks, premium hospitality areas, bars, and restaurants. The brand will also be featured across the club’s in-stadium media inventory, including LED boards and big screen placements, during Everton fixtures and other events hosted at the venue.

Hill Dickinson Stadium as Multi-Purpose Venue

The partnership is tied closely to Everton’s new home, Hill Dickinson Stadium, which opened in August 2025 and has been positioned as a multi-purpose sports and entertainment destination.

In addition to Premier League fixtures, the stadium has already hosted major events including the Rugby League Ashes between England and Australia and is scheduled to stage a range of upcoming sporting and cultural events. These include Magic Weekend, international football fixtures such as Ivory Coast vs Scotland, and matches during UEFA EURO 2028.

The venue forms a central component of Everton’s long-term commercial strategy, combining football operations with event hosting and hospitality offerings.

Expanding Commercial Portfolio Around New Stadium

The Heinz partnership adds to a growing list of commercial agreements linked to Hill Dickinson Stadium.

Everton has secured several high-profile partners connected to the venue, including:

• naming rights partner Hill Dickinson

• founding partners Pepsi, Budweiser, Castore, Christopher Ward

• culinary services provider Aramark

Executive Comments

Mark Rollings, Chief Partnerships Officer at Everton FC, said the agreement aligns with the club’s focus on delivering a high-quality stadium experience.

“Hill Dickinson Stadium has been designed to deliver a world-class experience on and off the pitch, and that means working with brands that supporters recognise and trust.”

Tom Franklin, Away From Home Director at Kraft Heinz, highlighted the role of food in matchday culture.

“Football and food both bring people together, and we’re excited to bring the taste of Heinz to Hill Dickinson Stadium.”