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Roger Hampel Image: FC Porto FC Porto will return to Rock in Rio Lisboa in 2026, reinforcing its strategy of expanding brand visibility through participation in large-scale cultural and entertainment events. Following its debut at the festival, which marked the club’s first appearance at a major event outside northern Portugal, the return signals a continued focus on reaching broader audiences across the country. Football Brand Activation in a Non-Sport Environment FC Porto R

Roger Hampel Image: Aston Villa Aston Villa has reported revenue of £378.1 million for the financial year ending June 30, 2025, alongside a return to profitability, reflecting the combined impact of European competition and long-term strategic investment across the club’s operations. The results mark a significant improvement compared to the previous financial year, highlighting both commercial growth and structural changes within the club’s business model. Revenue Growth Dri

Roger Hampel Kevin Diks | Image: Borussia Mönchengladbach Borussia Mönchengladbach has launched a new Indonesian-language Instagram account, marking a targeted step in the club’s international digital expansion strategy. The move reflects a broader effort to localise content for specific global markets, using language, cultural relevance and player connections to strengthen engagement beyond Germany. Targeting Indonesia as a High-Potential Football Market Borussia The new cha

Roger Hampel Image: Newcastle United Newcastle United has reported record revenues of £335.3 million for the financial year ending June 2025, driven by a 44% increase in commercial income as the club continues its operational and commercial transformation. The results highlight a shift in Newcastle’s revenue structure, with commercial growth playing a central role in offsetting the absence of European competition during the reporting period. Commercial Revenue Emerges as Key

Roger Hampel Image: Tigres UANL Tigres UANL has extended its partnership with Mexican airline Viva through 2028, continuing one of the club’s longest-standing commercial relationships and reinforcing its position within the airline sponsorship category. The agreement covers both the men’s and women’s teams and builds on a collaboration that began in 2020, when Tigres became the first club in Mexican football to partner commercially with the airline. Brand Activation Through U

Roger Hampel Image: FC Schalke 04 FC Schalke 04 has introduced a new artificial intelligence platform as part of its ongoing digital transformation strategy, positioning AI as a practical tool to support internal workflows across the organisation. The initiative marks a structured step towards integrating AI into daily operations, with the club focusing on improving efficiency, decision-making and collaboration rather than deploying technology as a standalone innovation proje

Roger Hampel Image: PSG Paris Saint-Germain has opened its first PSG Café on the Champs-Élysées, marking a further step in the club’s strategy to evolve into a global lifestyle brand beyond football. Located at 92 avenue des Champs-Élysées, the café places PSG directly within one of the most high-profile retail and cultural corridors in Europe, reinforcing its presence in premium urban environments frequented by both local consumers and international visitors. Extending the B

Roger Hampel Image: Parma Calcio 1913 Parma Calcio 1913 has approved its consolidated financial results for the year ending December 31, 2025, reporting a significant reduction in losses and a return to near break-even performance at the operating level. The results mark a substantial turnaround compared to the previous financial year, reflecting a stabilisation phase in the club’s financial structure following a period of heavy losses. Financial Improvement With Losses Reduc

Roger Hampel Image: GAC Flamengo has announced a new sponsorship agreement with Chinese automotive manufacturer GAC, further expanding its portfolio of international commercial partnerships. The deal introduces GAC Brasil as an official sponsor of the club, adding another global brand to Flamengo’s ecosystem as it continues to position itself as one of the most commercially active football properties in South America. Multi-Asset Sponsorship Across Matchday and Training Envir

Roger Hampel Image: Inter Miami CF Inter Miami CF has developed its own platform - Heron Sports & Entertainment (Heron S&E), reinforcing its strategy to position the club as a multi-venue operator within the global sports and entertainment industry. The initiative formalises the club’s role not only as a football organisation but also as a promoter and producer of large-scale events across multiple venues in South Florida and beyond. As Inter Miami continues its rapid commerc

Roger Hampel Image: Paris Saint-Germain Paris Saint-Germain has introduced a new premium fan experience, “At the Heart of Legends”, designed to connect supporters with former players through an immersive, multi-day event format. The initiative, organised in collaboration with Be With Legends, reflects the club’s continued expansion into experience-driven products, positioning fan engagement as a monetisable and scalable component of its broader commercial strategy. A Multi-Da

Roger Hampel Image: Liverpool FC Liverpool FC has confirmed a new ticket pricing framework for the next three seasons, introducing inflation-linked increases while maintaining selected price freezes and expanding access to discounted categories. The approach reflects a balancing act between rising operational costs and growing pressure from supporters to keep football accessible, as clubs across Europe reassess matchday pricing models in response to inflation and cost escalat

Roger Hampel Image: Inter Miami CF Inter Miami CF has announced a new five-year partnership extension with adidas, reinforcing one of the club’s foundational commercial relationships as it prepares for the opening of its new home at Miami Freedom Park. The agreement positions Inter Miami among adidas’ top-tier global club partnerships and reflects the club’s broader ambition to operate as a global football and lifestyle brand, supported by strong retail performance and growin

Roger Hampel Image: Venezia FC Venezia FC has opened a new official retail store at Venice Marco Polo Airport, continuing its strategy of expanding physical distribution channels and increasing brand visibility among international audiences. Located in the international departures area, the temporary store places the club directly within one of Northern Italy’s busiest travel hubs, which handled nearly 12 million passengers in 2025. The move reflects a targeted approach to re

Roger Hampel Image: Como 1907 Como 1907 has introduced a new Retro Collection, positioning heritage-led design as a central element of its merchandising and brand strategy. The collection, inspired by key periods in the club’s history, reflects Como’s presence in Serie A during the 1950s and 1980s, combining historical references with contemporary apparel formats. The launch forms part of a broader trend in football retail, where clubs increasingly use heritage as a commercia

Roger Hampel Image: Charlton Athletic Charlton Athletic has published its annual accounts for the year ending June 30, 2025, covering a season defined by promotion to the Championship and significant growth across key commercial and matchday metrics. The report reflects a club moving forward both on and off the pitch, while also underlining a familiar challenge in football economics: rising revenues accompanied by continued operating losses. Promotion Season Drives Sporting a

Roger Hampel Image: Valencia CF Valencia CF has signed a new sponsorship agreement with mobility platform Cabify, integrating the brand across matchday activations, digital channels and fan engagement initiatives. Matchday Integration Across Key Touchpoints Valencia CF Under the agreement, Cabify will be visible across multiple matchday elements at Mestalla. The brand will sponsor added time during matches, a format that ensures repeated in-game exposure, and will also appear

Roger Hampel Image: Paris Saint-Germain Paris Saint-Germain has confirmed the selection of 34 amateur clubs from the Île-de-France region for the sixth edition of its Club Tour SNIPES programme, continuing its structured approach to youth development and regional engagement. The initiative will involve nearly 2,000 young players during the spring period, combining training sessions delivered by PSG technical staff with a tournament format hosted at the club’s Campus in Poissy

Roger Hampel Image: Sevilla FC Sevilla FC has launched a new Easter Academy Camp in London, marking another step in the club’s internationalisation strategy as it continues to export its player development model beyond Spain. The initiative, operated through Sevilla FC Academy, targets young players aged 8 to 19 and introduces the club’s official training methodology into one of the most competitive and commercially significant football markets in Europe. While positioned as

Roger Hampel Image: Manchester City Manchester City has launched Man City North Texas FC, a new youth football team in the United States, as the club continues to expand its grassroots and coaching ecosystem internationally. The initiative is designed for players aged 8 to 19 and will deliver structured training programmes based on the same coaching methodology used across Manchester City’s global football operations. The project represents a further step in the club’s long-t