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Roger Hampel Image: Athletic Club Athletic Club has partnered with the Basque Center for Applied Mathematics (BCAM) to develop a new computational tool designed to optimize pedestrian mobility during large-scale events such as football matches and concerts. The initiative, known as M3OVE, is funded by the Diputación Foral de Bizkaia (Bizkaia Provincial Council) and aims to enhance crowd management, safety, and urban planning through advanced mathematical modeling. A Digital T

Roger Hampel Image: Atlético de Madrid Atlético de Madrid has announced that all season ticket seats at the Riyadh Air Metropolitano have been sold out for the 2025/26 season, setting a new club record of 61,304 season ticket holders. The milestone follows the closure of admissions for the VIP section, which joins the general seating areas—sold out since August—as fully occupied. This achievement reflects the steady growth of Atlético’s fan base and positions the Riyadh Air M

Roger Hampel Image: RCD Espanyol RCD Espanyol de Barcelona has opened a new Corporate Chill-Out space at the RCDE Stadium, expanding its hospitality offering with a more relaxed and social matchday environment. The initiative is part of the club’s ongoing plan to modernize its facilities ahead of the 2030 FIFA World Cup. A New Matchday Option RCD Espanyol Chill-Out Space The Corporate Chill-Out area is located in the central section of the stadium and offers a casual viewing

Roger Hampel Image: Athletic Club The Athletic Club Foundation has signed a new partnership with Woko, a behavioral design firm specializing in the application of behavioral science to transform human decision-making. Woko joins the Foundation as a “Socio Gran Protector” (Major Supporting Partner). Science Meets Social Purpose Athletic Club Foundation Woko The agreement was formalized at San Mamés Stadium in the presence of Jon Uriarte, President of Athletic Club; Oto Whitehe

Roger Hampel Image: Atlético de Madrid Atlético de Madrid has launched the first edition of Atleti Lab Pitch Days, an initiative designed to foster collaboration between the club, the City of Madrid’s innovation ecosystem, and emerging startups. The event took place on October 7 at the Tunnel Club of the Riyadh Air Metropolitano, bringing together representatives from the city council, technology entrepreneurs, and various club departments. A Strategic Partnership for Urban I

Roger Hampel Image: FC Barcelona FC Barcelona and Spotify have announced a long-term extension of their global sponsorship agreement, which now runs through 2030. The partnership continues to cover the men’s and women’s first-team jerseys as well as training kits, while the naming rights of Spotify Camp Nou will remain in place until 2034. The renewal reinforces one of the most high-profile collaborations in global sport and entertainment, positioning both brands at the inter

Roger Hampel Image: Inter Milan F.C. Internazionale Milano has marked the 10th anniversary of Inter Academy Tokyo with a series of initiatives that deepen its connection with Japanese fans and partners. The event, attended by a club delegation and Inter legend Andrea Ranocchia, highlighted the club’s continued efforts to expand its international presence and foster community engagement in key Asian markets. Expanding the Nerazzurri Community in Japan The milestone celebration

Roger Hampel Image: Inter Miami Inter Miami CF has announced the renewal of its partnership with Ticketmaster, extending a collaboration that has been in place since the club’s inaugural season in 2020. The agreement designates Ticketmaster as the official ticket provider for the club’s new stadium at Miami Freedom Park, which is scheduled to open in 2026. Enhancing the Fan Experience at Miami Freedom Park The renewed partnership aims to deliver a personalized and technology-

Roger Hampel Image: Jack Hunter/Unsplash According to The Sun , Liverpool FC are close to finalising a record-breaking shirt sponsorship agreement that could be worth £70 million per season, setting a new financial benchmark in the Premier League. The reported deal would surpass existing front-of-shirt contracts held by Manchester United and Manchester City, both valued at around £60 million annually. Standard Chartered Holds First Option to Renew Liverpool FC Sponsorship As

Roger Hampel Image: WSL Football WSL Football has announced a collaboration with Apple, aiming to support the technological framework of the Barclays Women’s Super League and Barclays Women’s Championship (formerly WSL 2). The initiative is designed to modernize the way the game is played, coached, and managed—enhancing performance, analysis, and officiating across both leagues. Transforming the Women’s Game Through Technology The partnership introduces Apple’s latest suite o

Roger Hampel Image: AFA The Argentine Football Association (AFA) has announced a new regional sponsorship agreement in Bangladesh with Walton Hi-Tech Industries, the country’s leading manufacturer of electrical and electronic products. The partnership marks another step in AFA’s ongoing global brand expansion and positions Walton as the official regional sponsor of the Argentina National Team in Bangladesh. Expanding AFA’s Global Footprint AFA Walton This new agreement contin

Roger Hampel Image: Atlético de Madrid Club Atlético de Madrid has confirmed that the Riyadh Air Metropolitano Stadium will serve as the official training facility of the Miami Dolphins from November 12 to 15, as part of preparations for the 2025 NFL International Games in Madrid. The Florida-based franchise will face the Washington Commanders during the highly anticipated event, marking another milestone in the growing intersection between American football and European spor

Roger Hampel Image: Inter Milan F.C. Internazionale Milano S.p.A. has approved its financial statements for the 2024/25 fiscal year, posting the first net profit in 15 years and achieving record revenues of €567 million. The results, approved during a shareholders’ meeting chaired by President and CEO Giuseppe Marotta, reflect the club’s strong financial discipline, operational efficiency, and commercial expansion. Inter Milan Revenue Record Revenues Driven by Sporting and C

Roger Hampel Image: AC Milan AC Milan and Emirates have announced the renewal of one of the longest and most successful partnerships in global football. The airline will continue as the Official Airline Partner and Principal Partner of the Italian club, extending a relationship that began in 2007 and will now reach its 20th anniversary. Two Global Brands, One Shared Vision AC Milan Emirates Since its inception, the collaboration between AC Milan and Emirates has gone beyond t

Roger Hampel Image: Real Madrid CF Real Madrid CF has announced the renewal of its global strategic partnership with Softtek, extending a collaboration that began in 2022 and has become central to the club’s ongoing digital transformation. The partnership underscores a shared focus on innovation, scalability, and personalized fan engagement through advanced digital technologies. Three Years of Digital Transformation Real Madrid Softtek Since the partnership began, Softtek, a

Roger Hampel Image: Ekstraklasa Ekstraklasa SA, the governing body of Poland’s top football league, has officially launched the sales process for domestic and international media rights covering the 2027–2031 seasons. The move follows a period of strong growth in the league’s visibility, commercial value, and audience reach both in Poland and abroad. Growing Value of Poland’s Top Football League In recent seasons, the Ekstraklasa has seen steady increases in UEFA ranking posi

Roger Hampel Image: FC Barcelona Spotify and FC Barcelona have unveiled the next chapter of their ongoing partnership, announcing that the logo of Ed Sheeran’s new album, Play , will appear on the club’s jerseys for both the women’s and men’s upcoming fixtures against Granada CF (October 19) and Real Madrid (October 26). The collaboration marks the seventh artist logo change since Spotify became the club’s Main Shirt Partner and sees Ed Sheeran become the first male solo pop

Roger Hampel Image: VfB Stuttgart VfB Stuttgart and airline partner SunExpress have launched a joint fan campaign to design a specially branded aircraft known as the “VfBExpress.” The initiative invites supporters of the Bundesliga club to vote for their preferred design, with the winning concept set to appear on a SunExpress aircraft operating international routes. Fan-Driven Brand Activation VfB Stuttgart SunExpress The campaign, which runs until October 20, reflects the gr

Roger Hampel Image: Atalanta BC Atalanta BC has announced a new commercial partnership with Muratori, an established Italian winery known for its premium Franciacorta sparkling wines. The collaboration designates Muratori as the Official Wine Partner of the Bergamo-based Serie A club for the 2025/26 season, integrating the brand into Atalanta’s hospitality and matchday experience. Partnership Overview The agreement links two expressions of Italian excellence — football and wi

Roger Hampel Image: Liverpool FC Liverpool FC has expanded its international retail footprint with the opening of a standalone store in Shenzhen — the club’s first in mainland China and its 22nd official outlet worldwide. Former Liverpool midfielder Steve McManaman attended the launch, underscoring the club’s push to deepen fan engagement in a priority market. Strategic Retail Expansion in Asia Liverpool FC Shenzhen The Shenzhen opening is the second LFC store launched in the