Flamengo Adds GAC as Official Sponsor Across Kit, Training and Stadium Assets.

Roger Hampel

Image: GAC

Flamengo has announced a new sponsorship agreement with Chinese automotive manufacturer GAC, further expanding its portfolio of international commercial partnerships.

The deal introduces GAC Brasil as an official sponsor of the club, adding another global brand to Flamengo’s ecosystem as it continues to position itself as one of the most commercially active football properties in South America.

Multi-Asset Sponsorship Across Matchday and Training Environment

Under the agreement, GAC branding will be integrated across multiple high-visibility club assets.

The brand will appear on the back of the first team’s shorts, as well as on training and pre-match apparel. In addition, GAC will gain exposure across a range of physical and media touchpoints, including the club’s official team bus, interview backdrops, LED boards and stadium screens during matches at the Maracanã.

The partnership also extends to Flamengo’s training centre, Ninho do Urubu, where the brand will be present within the club’s operational environment.

This multi-layered structure reflects a sponsorship model built on frequency and visibility across both sporting and commercial contexts.

Strengthening Flamengo’s Global Commercial Positioning Flamengo

The agreement with GAC highlights Flamengo’s continued focus on attracting international partners from sectors beyond traditional football sponsorship categories.

This approach supports Flamengo’s ambition to operate as a globally relevant brand, leveraging its scale, fanbase and media reach to engage partners from different markets and sectors.

Activation Strategy Focused on Fan Engagement and Innovation

Beyond visibility, the partnership includes activation initiatives designed to connect the brand with Flamengo’s supporter base.

These activities are expected to focus on themes such as innovation, technology and mobility, using experiential formats to engage fans both inside and outside the stadium.