Tigres UANL Extends Partnership With Mexican Airline Viva Through 2028.

Roger Hampel

Image: Tigres UANL

Tigres UANL has extended its partnership with Mexican airline Viva through 2028, continuing one of the club’s longest-standing commercial relationships and reinforcing its position within the airline sponsorship category.

The agreement covers both the men’s and women’s teams and builds on a collaboration that began in 2020, when Tigres became the first club in Mexican football to partner commercially with the airline.

Brand Activation Through Unique Fan-Focused Initiatives Tigres UANL

Over the course of the partnership, Viva has supported the club’s domestic and international travel requirements, becoming a key operational partner alongside its role as a commercial sponsor.

One of the most visible elements of the collaboration has been the creation of a Tigres-branded aircraft, featuring the club’s colours and identity. This initiative transformed a standard sponsorship into a fan-facing experience, extending the club’s presence beyond stadium environments and into everyday travel contexts.

Supporting Both Sporting Operations and Fan Engagement

Beyond branding, Viva has played a consistent role in supporting Tigres’ sporting operations, facilitating travel for both the men’s and women’s teams across national and international competitions. At the same time, the partnership has been structured to enhance engagement with the club’s fanbase, combining visibility with experiential elements.