Valencia CF Introduces Cabify as Official Partner Across Stadium, Digital and Fan Experience Platforms.

Roger Hampel

Image: Valencia CF

Valencia CF has signed a new sponsorship agreement with mobility platform Cabify, integrating the brand across matchday activations, digital channels and fan engagement initiatives.

Matchday Integration Across Key Touchpoints Valencia CF

Under the agreement, Cabify will be visible across multiple matchday elements at Mestalla. The brand will sponsor added time during matches, a format that ensures repeated in-game exposure, and will also appear on the bibs of ball kids as well as on apparel worn by children accompanying the starting line-ups.

These placements provide consistent visibility throughout the matchday cycle, both inside the stadium and across broadcast coverage, while remaining integrated within the natural flow of the game.

Extending the Fan Experience Beyond the Stadium

A central element of the partnership is its focus on the supporter journey outside the stadium environment.

Valencia CF and Cabify will introduce a range of initiatives connecting transportation with matchday attendance, including mobility-related offers, promotions and fan activations. The objective is to create a more seamless experience, where the connection with the club begins before arrival and continues after the final whistle.

Digital Presence and Infrastructure Integration

Cabify will also be integrated into Valencia CF’s digital ecosystem, with visibility across the club’s online platforms and communication channels.

In parallel, the partnership includes brand presence at the Ciutat Esportiva de Paterna, extending the collaboration into the club’s operational environment. This multi-layered integration allows the partnership to operate across matchday, digital and infrastructure settings, increasing both reach and frequency of exposure.

Executive Comments

The agreement builds on Cabify’s presence in Valencia, where the company has been operating since 2014.

Javier Solís, General Director of Valencia CF, highlighted the importance of working with partners aligned with the club’s long-term vision and connection to the city:

“We need partners who share values such as innovation, commitment to the city and the ambition to improve people’s experience. Cabify represents exactly that.”

Alberto González, General Director of Cabify Spain, underlined the role of football as a key touchpoint for engaging with local audiences:

“Valencia is our home and this agreement with Valencia CF is a very special way to continue connecting with the city and its people. We want to be present in the moments that really matter, and football is one of them.”