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Roger Hampel Image: Atlético de Madrid Atlético de Madrid has closed the 2025 calendar year with a record 151,831 registered members, underlining sustained growth in its fan base and the consolidation of its membership-driven business model. The figure represents the highest number of members in the club’s history and comes only weeks after Atlético also reached an all-time high in season ticket holders, with all available subscription seats at the Riyadh Air Metropolitano fu

Roger Hampel Image: FC Barcelona FC Barcelona has confirmed a new commercial partnership with Bank Rakyat Indonesia (BRI), naming the lender as the club’s Official Commercial Banking Partner in Indonesia through December 31, 2027. The agreement positions Indonesia—one of Barça’s largest fan markets in Asia—at the centre of the club’s regional commercial strategy, with the partnership focused on payments, co-branded products and local fan engagement rather than matchday sponso

Roger Hampel Image: Inter Miami CF Inter Miami CF has confirmed the first fixtures of its 2026 preseason programme, announcing a three-match tour across South America as the club prepares for its seventh MLS season following its MLS Cup title. The preseason schedule includes matches in Peru, Colombia and Ecuador, continuing a strategy that combines competitive preparation with international exposure in established football markets. Preseason Tours as Market Engagement Tools I

Roger Hampel Image: Mumbai City FC Mumbai City FC has confirmed a change in its ownership structure following the decision by City Football Group to divest its shareholding in the club. Full control of Mumbai City FC will now return to the club’s founding owners, ending CFG’s involvement that began in 2019. The decision marks a notable adjustment within CFG’s global portfolio and comes amid continued uncertainty surrounding the long-term structure and commercial outlook of th

Roger Hampel Image: Club América Club América has announced a strategic partnership with global investment firm General Atlantic and a technology-focused entity affiliated with The Kraft Group, marking one of the most significant institutional investment moves in Mexican club football. The agreement introduces long-term financial and operational expertise into Club América’s structure while retaining majority ownership and control within the Azcárraga family, which will conti

Roger Hampel Image: NEOM SC NEOM Sports Club has entered into a new strategic agreement with Oxagon, appointing the NEOM-based industrial entity as an official partner through June 2026. Under the terms of the deal, Oxagon branding will appear on the front of NEOM SC’s first-team match shirts for both men’s and women’s teams, as well as on the club’s training apparel. The agreement positions Oxagon within the club’s commercial structure as an industrial partner, distinct from

Roger Hampel Image: NEOM SC NEOM Sports Club has announced a strategic partnership with SHG, appointing the company as its Exclusive Investment Partner for the next three seasons. The agreement extends beyond standard sponsorship inventory and positions SHG as a long-term commercial and investment stakeholder within NEOM SC’s sporting and community framework. Partnership Structure and Rights Allocation NEOM As part of the deal, SHG branding will appear prominently on the fron

Roger Hampel Image: @daniolo20 via Instagram Real Madrid has introduced MAVIDAD Bernabéu, a Christmas-themed immersive experience staged inside the Santiago Bernabéu between 23 and 31 December 2025, further illustrating how the renovated stadium is being positioned as a year-round entertainment and revenue asset rather than a matchday-only venue. The initiative forms part of a broader shift in stadium operations following the Bernabéu’s redevelopment, which has significantly

Roger Hampel Image: Torino FC Torino FC has rolled out its Christmas 2025 commercial campaign, branded XMAS Torino FC , activating a series of seasonal initiatives across ticketing, retail and owned media channels throughout December. The campaign has been developed internally by the club’s Media House, reflecting a continued emphasis on in-house content production and direct fan engagement during high-consumption calendar periods. Seasonal Identity and Owned Media Activation

Roger Hampel Image: Everton FC Everton FC has confirmed a multi-year partnership with German workwear manufacturer Strauss, appointing the company as the club’s first Official Workwear Partner. The agreement introduces a new commercial category into Everton’s sponsorship portfolio and provides Strauss with matchday and digital visibility linked to the club’s transition into its new stadium era. Stadium-Led Visibility at Hill Dickinson Stadium Everton FC As part of the partner

Roger Hampel Image: Valencia CF Valencia CF has officially opened its Nou Mestalla Experience Center, a dedicated commercial and experiential space designed to support the sale of premium hospitality products linked to the club’s future stadium project. Located on Avenida de Suècia, adjacent to the current main stand access at Mestalla, the Experience Center is positioned as both a sales office and a strategic activation space for the club’s high-end stadium offering ahead of

Roger Hampel Image: FIFA FIFA has expanded its multi-year partnership with Roblox, introducing FIFA Super Soccer as its new official football gaming experience on the platform. The game has been launched in collaboration with metaverse-focused media company Gamefam, which becomes FIFA’s new studio partner for Roblox-based development. The move strengthens FIFA’s presence in immersive gaming environments and formalises Roblox as a long-term distribution channel for football-re

Roger Hampel Image: Inter Miami CF Inter Miami CF has introduced a limited-edition collectibles programme built around original grass from its former home stadium, following the venue’s final use as a matchday site. The initiative marks the transition away from the club’s first stadium and coincides with the conclusion of a competitive cycle that ended with an MLS Cup final. The release allows supporters to purchase authenticated pitch material associated with key moments in

Roger Hampel Image: SSC Napoli SSC Napoli has signed a partnership agreement with Google, appointing Google Gemini and Google Pixel as the club’s Official AI and Smartphone Partner for the 2025/26 season. The deal adds a global technology platform to Napoli’s commercial portfolio and reflects the growing role of artificial intelligence and consumer hardware in football partnerships. The agreement covers both Google’s AI platform Gemini and its Pixel hardware ecosystem, which

Roger Hampel Image: Chelsea FC Chelsea FC has signed a new global, multi-year partnership with Pegasus Airlines, appointing the carrier as the club’s Official Airline Partner across both its men’s and women’s teams. The agreement adds a travel and mobility partner to Chelsea’s top-tier commercial portfolio at a time when airlines are increasingly using football sponsorships to support international expansion strategies. Financial terms of the deal were not disclosed. Airline

Roger Hampel Image: Austin FC Widzew Lodz has set a new financial benchmark for the Polish Ekstraklasa after completing the signing of winger Osman Bukari from Austin FC in a deal valued at €5 million, the highest transfer fee ever paid by a Polish top-flight club. Ownership Change as a Structural Driver Widzew The record transfer follows a change in ownership at Widzew Lodz in April 2025, when Robert Dobrzycki, CEO and co-owner of industrial real estate developer Panattoni,

Roger Hampel Image: CAF Online The Confederation of African Football (CAF) has announced a major restructuring of its national team competition calendar, confirming that the Africa Cup of Nations (AFCON) will be played every four years from 2028, alongside the launch of a new African Nations League to be held annually. The announcement was made by CAF president Patrice Motsepe in Morocco ahead of the 2025 AFCON, marking one of the most significant competition reforms in Afric

Roger Hampel Image: FC Bayern FC Bayern München has confirmed the acquisition and long-term operation of Sportpark Unterhaching, establishing the venue as the new central base for the club’s women’s and girls’ football programmes. The site will be operated by Allianz Arena München Stadion GmbH from 1 January, marking a significant expansion of Bayern’s owned and managed sports infrastructure. Following planned infrastructure upgrades, the Sportpark will host the full training

Roger Hampel Image: FC Bayern Munich Red&Gold Football, the joint venture between FC Bayern Munich and Los Angeles Football Club (LAFC), has announced a new strategic partnership with Sociedad Deportiva Aucas, a top-flight club based in Quito, Ecuador. The agreement strengthens Red&Gold Football’s presence in South America and adds Ecuador to its structured international talent development network. The partnership is designed to create clearer development pathways for young E

Roger Hampel Image: Paris Saint-Germain Paris Saint-Germain has opened a new academy in Guangdong Province, China, extending its football education network into one of the country’s most economically and demographically significant regions. The project is delivered through a partnership with Shenzhen Premier Sports & Events Management Limited and builds on PSG’s existing academy presence in Hong Kong and Macao. The launch marks a further step in PSG’s structured approach to m