PSV and Pringles Launch Two-Year Partnership Focused on Fan Experience.

Roger Hampel

Image: PSV

PSV Eindhoven has announced a new two-year partnership with Pringles, bringing the globally recognised snack brand into the club's commercial portfolio as part of a broader focus on matchday experience and fan catering.

Under the agreement, Pringles will become the exclusive potato chip brand available in the public catering areas of Philips Stadion while also activating across several club events during the partnership.

Exclusive Presence at Philips Stadion and Beyond PSV

As part of the agreement, Pringles will be available throughout the public catering areas of Philips Stadion during home matches. The arrangement gives the brand category exclusivity on matchdays, making it the only potato chip brand available to supporters inside the stadium.

The agreement also extends beyond Philips Stadion. Pringles will activate during PSV Fan Day, where supporters will have the opportunity to participate in branded experiences and prize competitions.

The company has also become a partner of the Otten Innovation Cup, PSV's annual international youth tournament held at PSV Campus De Herdgang. By combining first-team matchdays with youth football and supporter events, the partnership creates multiple touchpoints throughout the football calendar rather than relying solely on league fixtures.

Executive Comments

PSV Commercial Director Frans Janssen said the partnership supports the club's evolving approach to supporter experience.

"This partnership offers plenty of opportunities to jointly develop new activations that will further enhance the fan experience around matches. It’s a great step that aligns with our new strategy for fan catering."

Pringles Netherlands Key Account Manager Dyon Wolders said the collaboration reflects shared values around bringing people together through memorable experiences and highlighted plans for fan-focused activations over the coming seasons.