Ajax Extends Olympia Partnership Until 2029 With Continued Focus on Youth Development.

Roger Hampel

Image: Ajax

Ajax has extended its partnership with Olympia until at least 2029, ensuring the employment services company remains an Official Partner of the club and the principal sponsor of Ajax's youth academy.

The renewed agreement also maintains Olympia's role as title partner of the Olympia Future Cup and preserves the company's branding on the back of Ajax's first-team shirts.

Sponsorship Beyond Brand Visibility Ajax

While Olympia will continue to receive exposure through the first team's matchday shirts and club platforms, both organisations emphasised that the partnership extends beyond traditional sponsorship rights.

Since launching their collaboration in 2024, Ajax and Olympia have worked together on Uitgelezen Kans, a social initiative focused on tackling low literacy.

Executive Comments

Ajax Commercial Director Cas Biesta said the renewal demonstrates Olympia's confidence in the club's long-term vision and highlighted youth development as the common foundation of the partnership.

"That Olympia chooses to remain connected to our academy, the Olympia Future Cup and Ajax's first team demonstrates the confidence they have in our shared future."

Olympia CEO Dimitri Yocarini said the collaboration has always been about more than visibility, describing the club's approach to developing talent as closely aligned with the company's own philosophy of helping people unlock their potential.