Paris Saint-Germain's 'Ici C'est Paris La Maison' Attracts More Than 3,000 Visitors in First Two Days.

Roger Hampel

Image: Paris Saint-Germain

Paris Saint-Germain has announced that more than 3,000 visitors attended the latest edition of Ici C'est Paris La Maison during its first two days, highlighting the club's continued investment in lifestyle experiences that extend beyond football.

Located on Rue du Faubourg Saint-Honoré in Paris, the temporary venue remains open until 8 July and serves as another example of PSG's strategy to position itself as a global lifestyle brand rather than solely a football club.

The activation follows previous editions in London, Tokyo, Shanghai, Los Angeles and New York, with the Paris edition bringing together fashion, gastronomy, wellness, music and design under the PSG brand.

Lifestyle Experiences Drive Footfall Paris

Spread across three floors, the venue has been designed as a temporary cultural destination rather than a traditional fan zone.

Visitors have access to a programme including:

• Brunch experiences curated by Benoît Castel

• Workshops with artists and designers including Tradman's Bonsai, Pieter Ceizer and Grillz

• Brand collaborations, including activations with XO & The Weeknd and La Pieuvre

• DJ sets and stand-up performances

• Wellness experiences through Stanley 1913 Training Lounge and PSG Focus Studio

• Masterclasses hosted by Beyond Vision Atelier

• Guest chef dining experiences at La Table

  
  

The venue also features the launch of Paris Saint-Germain's first lifestyle zine, produced in collaboration with A Magazine Curated By, exploring the club through fashion, photography, music and art.