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Football Business Journal. "Where Quality Content Scores First."


Bayer 04 Leverkusen and GIPEDO Launch Self-Service Sponsorship Portal to Digitize Partner Operations.
Roger Hampel Photo Credit: Bayer 04 Leverkusen Bayer 04 Leverkusen, in partnership with German tech start-up GIPEDO, has launched a new...
Roger Hampel
Mar 252 min read


El Mexicano Becomes Official U.S. Partner of Mexican National Soccer Teams.
Roger Hampel Photo Credit: MLS The Federación Mexicana de Futbol (FMF) and Soccer United Marketing (SUM) have announced a new multiyear...
Roger Hampel
Mar 252 min read


Juventus Deepens Commercial Footprint in China with Multi-Day Brand Activation in Shanghai.
Roger Hampel Photo Credit: Juventus FC As part of its ongoing international expansion strategy, Juventus FCÂ staged a three-day activation...
Roger Hampel
Mar 252 min read


Al-Nassr Renews Formalwear Partnership with Italian Brand Tombolini for 2025 Season.
Roger Hampel Photo Credit: Guitar . It Italian menswear brand Tombolini has renewed its partnership with Al-Nassr FC, one of Saudi...
Roger Hampel
Mar 252 min read


Brentford and Gil Vicente Announce Strategic Partnership to Advance Player Development and Club Operations.
Roger Hampel Photo Credit: Brentford FC Brentford FC and Gil Vicente, a club competing in Portugal’s Primeira Liga, have signed a...
Roger Hampel
Mar 252 min read


AS Monaco Renews Strategic Development Partnership with FC Versailles.
Roger Hampel Photo Credit: AS Monaco AS Monaco has announced the renewal of its partnership with FC Versailles, a club competing in...
Roger Hampel
Mar 252 min read


AFC Renews Media Rights Agreement with ESPN for Central and South America and the Caribbean.
Roger Hampel Photo Credit: Asian Football Confederation (AFC) The Asian Football Confederation (AFC)Â has announced the renewal of its...
Roger Hampel
Mar 252 min read


AFA Signs HSBC as Regional Sponsor in India and Singapore, Expanding Commercial Presence in Asia.
Roger Hampel Photo Credit: Argentine Football Association (AFA) The Argentine Football Association (AFA)Â has announced HSBCÂ as its new...
Roger Hampel
Mar 242 min read


Villarreal CF Partners with Illusionist Yunke to Launch Cultural Activation for Fans.
Roger Hampel Photo Credit: Villarreal CF Villarreal CF has formalized a collaboration agreement with Yunke, one of Spain’s most renowned...
Roger Hampel
Mar 242 min read


SanLucar Joins VfL Wolfsburg as Official Partner in Performance Nutrition and Retail Strategy.
Roger Hampel Photo Credit: VfL Wolfsburg VfL Wolfsburg has announced a new partnership with SanLucar, a globally active company...
Roger Hampel
Mar 231 min read


FC Barcelona Expands Retail Network with New Stores in Tbilisi, Malaga, and Palma de Mallorca.
Roger Hampel Photo Credit: FC Barcelona FC Barcelona continues its global retail expansion through its commercial arm, Barça Licensing &...
Roger Hampel
Mar 222 min read


From Player to Owner: Marek Hamsik’s RSC Hamsik Academy Continues Its Development.
Roger Hampel Photo Credit: RSC Hamsik Academy RSC Hamsik Academy, the third-division club owned and led by former Napoli and Slovakia...
Roger Hampel
Mar 202 min read


AFC Partners with Du Xiaoman Technology as Global Supporter for Asian Qualifiers – Road to 26.
Roger Hampel Photo Credit: Asian Football Confederation (AFC)Â The Asian Football Confederation (AFC)Â has announced Du Xiaoman...
Roger Hampel
Mar 202 min read


Paris Saint-Germain Expands Presence in Georgia with Water MTIS Partnership.
Roger Hampel Photo Credit: Paris Saint-Germain Paris Saint-Germain has announced a four-year regional partnership with Water MTIS, a...
Roger Hampel
Mar 192 min read


FC Schalke 04 Launches ‘Business Kreisel’ – A New Corporate Networking Platform for Partners and Companies.
Roger Hampel Photo Credit: FC Schalke 04 FC Schalke 04 is set to launch the Business Kreisel auf Schalke, a dedicated corporate...
Roger Hampel
Mar 192 min read


Villarreal CF Showcases Roig Arena Partnership with Special Kit Activation Against Real Madrid.
Roger Hampel Photo Credit: Villarreal CF Villarreal CF has launched its first major sponsorship activation with Roig Arena, featuring the...
Roger Hampel
Mar 192 min read


Liverpool FC Expands Retail Presence in Scandinavia with Unisport Partnership.
Roger Hampel Photo Credit: Liverpool FC Liverpool FC is set to expand its international retail footprint with the opening of two new...
Roger Hampel
Mar 182 min read


Villarreal CF Launches V Play to Expand Audiovisual Content Strategy on Twitch and YouTube.
Roger Hampel Photo Credit: Villarreal CF Villarreal CF has officially launched V Play, a new corporate brand dedicated to audiovisual...
Roger Hampel
Mar 182 min read


PUMA Becomes Official Ball Supplier of the Premier League from 2025/26 Season.
Roger Hampel Photo Credit: PUMA PUMA has signed an official partnership agreement with the Premier League, becoming the league’s Official...
Roger Hampel
Mar 172 min read


Estadio Azteca Becomes Estadio Banorte as Part of Major Modernization Project.
Roger Hampel Photo Credit: Estadio Banorte The historic Estadio Azteca, one of the most iconic football venues in the world, is now known...
Roger Hampel
Mar 142 min read
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