Olympique de Marseille Signs Local Fashion House CHABRAND as Official Partner.

Roger Hampel

Image: Olympique de Marseille

Olympique de Marseille has announced a new official partnership with CHABRAND, appointing the Marseille-based brand as an Official Partner of the club’s men’s first team.

The agreement brings together two organisations with strong local roots and reflects OM’s continued focus on regionally anchored partnerships that combine brand identity, lifestyle positioning and community engagement.

A Territory-Driven Partnership Model Olympique de Marseille

Founded more than 60 years ago, CHABRAND is positioned as a Marseille-born fashion and accessories brand, with a strong emphasis on functional elegance and regional identity. For Olympique de Marseille, the partnership aligns with a broader commercial strategy that prioritises collaborations with brands that share cultural proximity to the club and its fan base.

Rather than a global sponsorship, the agreement is designed around local relevance, storytelling and activation within Marseille and southern France — an approach increasingly adopted by clubs seeking authenticity in their commercial portfolios.

Scope of the Agreement and Planned Activations

Under the terms of the partnership, CHABRAND becomes an Official Partner of OM’s men’s professional team. The collaboration will include:

• dedicated digital content across OM’s official channels

• player- and supporter-facing activations

• the launch of a co-branded product capsule under the CHABRAND x OM label

The product collaboration places the partnership at the intersection of football, fashion and lifestyle, a category that continues to grow as clubs expand beyond traditional sponsorship assets.

Executive Perspective

Alessandro Antonello, General Director of Olympique de Marseille, framed the agreement as part of the club’s long-term positioning strategy:

“We are very pleased to welcome CHABRAND as an Official Partner of Olympique de Marseille. This collaboration aligns with our ambition to work with strong brands that are deeply connected to our territory. Together, we aim to showcase Marseille’s identity and create unique experiences for our communities.”