Inter Milan Signs Coca-Cola as Official Soft Drink Partner in Three-Year Agreement.

Roger Hampel

Image: Inter Milan

FC Internazionale Milano has confirmed a three-year commercial partnership with Coca-Cola, naming the group as the club’s Official Soft Drink Partner, with Powerade appointed as Official Sports Drink Partner.

The agreement covers Inter’s men’s first team, Inter Women and Inter U23, extending the partnership across the club’s senior and development structures.

Category Exclusivity and Matchday Integration Inter Milan

Under the deal, Coca-Cola secures category exclusivity for soft drinks, while Powerade becomes the designated sports drink brand across Inter’s football operations. Products will be available at San Siro across stadium bars and hospitality areas, integrating the partnership directly into the matchday experience.

Scope of the Partnership

The collaboration includes:

• branding visibility at home matches

• promotional and digital campaigns

• social media content and fan activations

• exclusive events linked to the club

While the partnership is framed around fan engagement, the structure reflects a standard top-tier beverage sponsorship model combining in-stadium sales rights with marketing and experiential assets.

Executive Commentary

Paola Donelli, Marketing Director at Coca-Cola Italia, said the agreement aligns with the company’s long-standing sports strategy:

“The partnership with Inter confirms Coca-Cola’s commitment to supporting sport and promoting values such as passion, dedication and teamwork. It represents an opportunity to connect with fans and create shared moments linked to football.”

From the club side, Giorgio Ricci, Chief Revenue Officer at Inter, positioned the deal as a commercial and experiential partnership:

“Working with a global brand such as Coca-Cola allows us to offer fans additional opportunities that enrich the Inter experience, both on matchdays and beyond.”

Jacopo Dellacasa, Trade Marketing Director at Coca-Cola HBC Italia, highlighted the operational focus of the agreement around stadium consumption.