Liverpool FC Signs Global Fashion Partnership With Tommy Hilfiger.

Roger Hampel

Image: Liverpool FC

Liverpool FC has confirmed a new global commercial partnership with Tommy Hilfiger, marking the fashion label’s first entry into club-level football sponsorship.

The agreement positions Tommy Hilfiger as a style partner across Liverpool FC’s men’s and women’s teams, as well as selected coaching and backroom staff, extending the club’s commercial footprint further into the fashion and lifestyle sector.

Activation Across Men’s and Women’s Teams

Players from the men’s first team and LFC Women were featured in the initial campaign rollout, which blends club branding with Tommy Hilfiger’s core fashion lines, including tailored casualwear, denim, accessories and footwear.

The collaboration is expected to roll out across multiple touchpoints during the season, linking fashion content with Liverpool FC’s global digital platforms and international fan base.

Image: Liverpool FC

Executive Commentary Liverpool FC

Ben Latty, Chief Commercial Officer at Liverpool FC, framed the agreement as an expansion into a new commercial category:

“Tommy Hilfiger is a truly iconic name in global fashion, and we’re pleased to partner with them as they enter club football for the first time. The collaboration allows us to explore different expressions of matchday and connect supporters with the people who represent the club.”

From the brand side, founder Tommy Hilfiger highlighted the cultural alignment between fashion and football, referencing Liverpool FC’s global following and heritage.