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Roger Hampel Image: Olympique de Marseille Olympique de Marseille has announced a partnership with iGraal, naming the digital cashback platform as an Official Partner of the club. Founded in 2006, iGraal counts more than 12 million registered members and operates across a network of over 1,500 e-commerce merchants in sectors including travel, fashion and retail. Cashback Embedded Into OM Online Store Olympique de Marseille A central component of the agreement is the integrati

Roger Hampel Cristiano Ronaldo has acquired a 25% ownership stake in UD Almería, entering the shareholder structure of the Spanish second-division club through his investment vehicle CR7 Sports Investments. Financial terms of the transaction were not disclosed. The deal is described as a long-term strategic investment rather than a passive shareholding. Entry Into Club Ownership Cristiano Ronaldo The move represents Ronaldo’s first confirmed minority stake in a European profe

Roger Hampel Image: DFL Deutsche Fußball Liga DFL Deutsche Fußball Liga has advanced its data automation strategy with the implementation of AI-driven automated event detection (AED), built on its new 3D tracking system introduced at the start of the 2025/26 season. The initiative represents a structural shift in how match events are captured, processed and distributed across Bundesliga data products. From Manual Logging to Machine Learning DFL Since the beginning of the 2025

Roger Hampel Image: New York Red Bulls New York Red Bulls have announced a multi-year partnership with Financial Resources Federal Credit Union (FRFCU), naming the New Jersey-based institution as the club’s Official Credit Union. Headquartered in Branchburg, New Jersey, FRFCU operates as one of the largest credit unions in the state and has been active for more than 100 years. The agreement strengthens Red Bull New York’s regional commercial portfolio while introducing financ

Roger Hampel Image: Inter Milan Inter Milan has announced the launch of Inter Academy Camp USA, a multi-city grassroots development programme aimed at strengthening the club’s brand presence and youth engagement footprint across the United States. The initiative represents an extension of Inter’s existing academy structure in the country, which already includes permanent programmes in New England, California and Virginia. The new camp-based model will operate in partnership w

Roger Hampel Image: Genoa CFC Genoa CFC has activated its partnership with Rolling Stone during the Sanremo Festival, participating in the inauguration of the magazine’s “Covo” space at Bagni Italia in Sanremo. The activation forms part of ongoing synergies between the club and Rolling Stone, which serves as Genoa’s official music partner for the 2025/26 season. Cultural Platform Activation During Sanremo A Genoa delegation, including forward Caleb Ekuban, attended the launch

Roger Hampel Image: RB Leipzig RB Leipzig and PUMA have unveiled a limited-edition “Glow In The Dark” jersey, combining performance textile innovation with a city-inspired design concept. The special release marks the first RB Leipzig shirt to feature fluorescent logo elements on both the front and back, alongside a graphic pattern inspired by the urban structure of Leipzig. The design integrates photoluminescent detailing intended to activate under low-light conditions. Inte

Roger Hampel Image: FK Bodø/Glimt FK Bodø/Glimt has emerged as one of the most structurally efficient football projects in Europe. What initially appeared to be an isolated sporting overperformance has, by 2026, evolved into a replicable model combining sporting identity, capital discipline and European revenue leverage. Between 2018 and 2026, the club transitioned from 11th place in Norway’s Eliteserien to sustained domestic dominance and European relevance. League titles in

Roger Hampel Image: HSV Hamburger SV has sold a total of 70,000 units of its latest special edition jersey, marking the highest-selling shirt release in the club’s history. The limited release, created to commemorate 1,887 Bundesliga matches, initially sold out its full first allocation of approximately 20,000 units within the first two days of sale, both in physical fan shops and online. Retail partners including adidas and 11teamsports also exhausted their inventories withi

Roger Hampel Image: Anna Huix Airbnb and LaLiga have activated their newly announced multi-season partnership with a football-themed rural experience featuring Andrés Iniesta in his hometown of Fuentealbilla, Spain. The initiative marks the first major activation under the agreement and is positioned around connecting football, travel and community development, with a particular focus on rural revitalisation. Experiential Activation Rooted in Local Identity Airbnb The first e

Roger Hampel Image: AC Milan AC Milan was hosted at China House during the Milano Cortina 2026 Winter Games, reinforcing the club’s international positioning at a time when Milan served as a global focal point for sport, diplomacy and cross-border engagement. During the Winter Games, China House operated as a diplomatic and commercial hub, bringing together Chinese institutions, corporate partners and international sports organisations. In that environment, AC Milan’s presenc

Roger Hampel Image: Southampton F.C. Southampton F.C. has completed the installation of more than 450 solar panels at its Staplewood Training Campus, marking a key milestone in the club’s long-term sustainability strategy, The Halo Effect. The project, delivered in partnership with official sustainability partner Utilita Energy, was first announced in October 2025, formally switched on in January 2026, and confirmed as fully installed on February 17. In total, 452 solar panel

Roger Hampel Image: FC Mito HollyHock Hannover 96 and FC Mito HollyHock have agreed to extend their international club partnership ahead of schedule, prolonging the cooperation by an additional year. The agreement, initially launched at the start of the 2023/24 season and originally set to run until June 2026, has now been extended as both clubs formalise the continuation of their cross-border development model. The renewal was announced in Japan during a media event surround

Roger Hampel Image: MLS Major League Soccer began its 2026 season with the largest opening-day crowd in league history, as 75,673 fans attended the match between Los Angeles FC and Inter Miami CF in Los Angeles. The figure represents the highest attendance for an opening fixture in MLS history and the second-highest single-game crowd ever recorded by the league. The milestone underscores sustained commercial and cultural momentum ahead of the 2026 FIFA World Cup in North Amer

Roger Hampel Image: Chelsea F.C Chelsea F.C. has announced a multi-year global partnership with IFS, elevating the Industrial AI provider to Principal Partner status. As part of the agreement, IFS branding will feature on the front of Chelsea’s first-team shirt for the remainder of the 2025/26 season, activating one of the club’s most commercially valuable sponsorship assets. The deal marks the beginning of a longer-term collaboration focused on integrating advanced AI capabi

Roger Hampel Image: Sunderland A.F.C. Sunderland A.F.C. has confirmed that revised plans have been submitted for the Sheepfolds development, a residential-led regeneration project located next to the Stadium of Light. The updated planning application, filed by Sunderland City Council, proposes a 450-home mixed-use scheme forming part of the broader Riverside Sunderland regeneration programme. Expansion Potential Sunderland AFC According to the club, the revised proposals inc

Roger Hampel Image: PSG Paris Saint-Germain has unveiled the second release under its “PSG Limited” label, introducing four new collaborations positioned at the intersection of football, fashion, and contemporary art. Following the initial launch in December, the latest drop expands PSG’s lifestyle and cultural positioning strategy through partnerships with Paris-based designers and artists. The collection is available in official Paris retail stores and via the club’s online

Roger Hampel Image: PSG Paris Saint-Germain has launched a new global initiative titled PSG Running, positioning the club within the rapidly expanding recreational running market as part of its broader lifestyle and community engagement strategy. The programme introduces a structured running ecosystem designed to operate year-round across France and international markets, extending the PSG brand beyond traditional football activity. Expansion Beyond Matchday Football PSG PSG

Roger Hampel Image: Stoke City F.C. Stoke City F.C. has officially opened a new £10 million first-team training facility at Clayton Wood, marking the completion of the latest phase in a long-term infrastructure investment programme. The facility became operational on February 17, concluding a 15-month construction process led by contractor Speller Metcalfe. Initial planning and design work began in 2023. Largest Single Project Since bet365 Stadium Stoke City According to the

Roger Hampel Image: Ligue 2 ESTAC Troyes, a Ligue 2 club that has been part of City Football Group since 2020, has signed a new multi-year partnership with Etihad Airways, confirming the airline group as Premium Partner and Official Airline of the club. First French Club Deal for Etihad ESTAC Troyes The partnership represents Etihad Airways Group’s first formal collaboration with a professional football club in France. According to the announcement, a central objective of the