Paris Saint-Germain Launches Second “PSG Limited” Drop With Four Paris-Based Creative Collaborations.

Roger Hampel

Image: PSG

Paris Saint-Germain has unveiled the second release under its “PSG Limited” label, introducing four new collaborations positioned at the intersection of football, fashion, and contemporary art.

Following the initial launch in December, the latest drop expands PSG’s lifestyle and cultural positioning strategy through partnerships with Paris-based designers and artists. The collection is available in official Paris retail stores and via the club’s online platform.

Limited-Edition Cultural Capsule Strategy Paris Saint-Germain

The second PSG Limited release brings together four collaborators:

• Walk in Paris, presenting a capsule inspired by 1970s aesthetics, 1990s hip-hop culture and contemporary streetwear, including a varsity jacket, T-shirt, scarf and signature cap-beret;

• CAHU, launching an all-over design bag marking the brand’s first unisex model;

• Macon & Lesquoy, introducing hand-embroidered brooches reinterpreting football iconography;

• Pieter Ceizer, unveiling a sculptural steel interpretation of the PSG crest integrating the club’s “Ici C’est Paris” motto.

The model reflects a limited-drop retail strategy commonly used in fashion and streetwear markets to create scarcity, exclusivity and cross-sector brand alignment.