ESTAC Troyes Announces Multi-Year Premium Partnership With Etihad Airways.

Roger Hampel

Image: Ligue 2

ESTAC Troyes, a Ligue 2 club that has been part of City Football Group since 2020, has signed a new multi-year partnership with Etihad Airways, confirming the airline group as Premium Partner and Official Airline of the club.

First French Club Deal for Etihad ESTAC Troyes

The partnership represents Etihad Airways Group’s first formal collaboration with a professional football club in France. According to the announcement, a central objective of the partnership is enhancing the matchday experience for supporters while maintaining the club’s regional identity.

Troyes, located within proximity to Paris and positioned as a regional tourism hub attracting millions of visitors annually, provides Etihad with access to a distinct local market with international connectivity potential.

Executive Comment

Edwin Pindi, Executive President and CEO of ESTAC, described the agreement as aligned with the club’s ambition to enhance supporter experience while increasing the international visibility of both the club and the Troyes region.