Chelsea FC Confirms IFS Front-of-Shirt Deal as Principal Partner.

Roger Hampel

Image: Chelsea F.C

Chelsea F.C. has announced a multi-year global partnership with IFS, elevating the Industrial AI provider to Principal Partner status.

As part of the agreement, IFS branding will feature on the front of Chelsea’s first-team shirt for the remainder of the 2025/26 season, activating one of the club’s most commercially valuable sponsorship assets. The deal marks the beginning of a longer-term collaboration focused on integrating advanced AI capabilities into the club’s sporting and operational infrastructure.

Industrial AI Integration Across Club Operations Chelsea FC

IFS describes itself as a provider of Industrial AI software designed to address complex operational challenges across sectors including manufacturing, aerospace and energy. Within the Chelsea partnership, the company will deploy AI-driven systems and automation tools aimed at enhancing performance analysis, operational decision-making and fan-facing processes.

The collaboration is structured around applying AI across multiple layers of the club’s ecosystem, including performance data processing, infrastructure management and real-time analytics.

Chelsea stated that the integration will support improvements in precision, efficiency and performance optimisation across on-pitch and off-pitch functions.

Executive Commentary

Jason Gannon, President of Chelsea FC, described the partnership as an opportunity to integrate advanced AI tools across the club’s operations and performance frameworks.

IFS CEO Mark Moffat emphasised parallels between elite sport and industrial sectors, highlighting decision-making precision and marginal gains as shared performance drivers.