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Football Business Journal. "Where Quality Content Scores First."


AlphaTauri Becomes Official Fashion Partner of Atlético de Madrid in Extension of Red Bull Collaboration.
Roger Hampel Photo Credit: Atlético de Madrid Atlético de Madrid has expanded its commercial partnership with Red Bull through a new...

Roger Hampel
Jun 172 min read


Southampton FC Names Midnite as Official Training Kit Partner for 2025/26 Season.
Roger Hampel Photo Credit: Southampton FC Southampton FC has announced a new sponsorship agreement with Midnite, a UK-based sports...

Roger Hampel
Jun 172 min read


Gareth Bale Reportedly Linked to US-Backed Takeover Bid for Plymouth Argyle.
Roger Hampel Former Wales and Real Madrid star Gareth Bale is being linked to a potential takeover bid for Plymouth Argyle, fronting a...

Roger Hampel
Jun 162 min read


Everton Appoints Seat Unique as Founding Partner of Hill Dickinson Stadium.
Roger Hampel Photo Credit: Everton Premier League club Everton has named Seat Unique as a founding partner of its new Hill Dickinson...

Roger Hampel
Jun 162 min read


Juventus Signs Sleeve and Crypto Exchange Partnership with WhiteBIT.
Roger Hampel Photo Credit: Juventus Juventus has entered a new commercial agreement with WhiteBIT, one of Europe’s largest cryptocurrency...

Roger Hampel
Jun 162 min read


Atlético de Madrid and Hyundai Extend Sponsorship Through 2027.
Roger Hampel Photo Credit: Atlético de Madrid Atlético de Madrid and Hyundai have renewed their partnership through 2027, building on a...

Roger Hampel
Jun 142 min read


FC Porto President André Villas-Boas Outlines Strategic Goals at Columbia Business School Ahead of Club World Cup.
Roger Hampel Photo Credit: FC Porto Just before FC Porto takes the global stage at the expanded FIFA Club World Cup 2025, club president...

Roger Hampel
Jun 142 min read


Levi’s Partners with Inter Miami CF to Launch Culturally Driven Streetwear Collaboration.
Roger Hampel Photo Credit: Inter Miami CF Levi’s, the American heritage denim brand synonymous with self-expression, has entered the...

Roger Hampel
Jun 132 min read


Real Madrid and Louis Vuitton Announce Strategic Sponsorship Deal Bridging Sport and Luxury Fashion.
Roger Hampel Photo Credit: Real Madrid Real Madrid has signed a new partnership agreement with Louis Vuitton, making the French fashion...

Roger Hampel
Jun 132 min read


Airbnb Signs Multi-Tournament Global Deal with FIFA.
Roger Hampel Airbnb has entered into a landmark multi-year, multi-tournament partnership with FIFA, becoming the Official Alternative...

Roger Hampel
Jun 122 min read


AC Milan vs Como in Australia? Serie A Eyes Historic First-Ever League Match Abroad Amid Winter Olympics Displacement.
Roger Hampel Photo Credit: AC Milan In what could mark the first competitive European league fixture played outside of Europe, Serie A is...

Roger Hampel
Jun 123 min read


Visa Signs Lamine Yamal as Global Brand Ambassador Ahead of FIFA World Cup 2026.
Roger Hampel Photo Credit: VISA In a strategic move designed to build global equity ahead of the largest FIFA World Cup™ in history,...

Roger Hampel
Jun 122 min read


Inter Milan Signs 10-Year Global Merchandising Deal with Fanatics.
Roger Hampel Photo Credit: FC Internazionale Milano FC Internazionale Milano has entered into a 10-year strategic partnership with...

Roger Hampel
Jun 122 min read


Sevilla FC Signs 10-Year Kit Supply Deal with adidas in Strategic Brand Repositioning.
Roger Hampel Photo Credit: Sevilla FC Sevilla FC has announced a landmark agreement with adidas to become the club’s official kit...

Roger Hampel
Jun 112 min read


Inter Milan Launches Brand Manifesto with Spike Lee Ahead of FIFA Club World Cup 2025.
Roger Hampel Photo Credit: Inter Milan Inter Milan has unveiled a new global branding campaign titled “My Name Is My Story”, created in...

Roger Hampel
Jun 113 min read


Arsenal Women Centralize Venue Strategy with Full-Time Move to Emirates Stadium.
Roger Hampel Photo Credit: Arsenal Women Arsenal Women will make Emirates Stadium their full-time home for all 2025/26 Barclays Women’s...

Roger Hampel
Jun 102 min read


Juventus Expands Global Footprint with Launch of Two Football Academies in Armenia.
Roger Hampel Photo Credit: Juventus FC Juventus FC has announced the opening of two official football academies in Yerevan, Armenia, as...

Roger Hampel
Jun 102 min read


Como 1907 and Hublot Launch Limited-Edition Timepiece as Club Leverages Luxury Branding Strategy.
Roger Hampel Photo Credit: Como 1907 Como 1907 has unveiled a limited-edition collaboration with Swiss luxury watchmaker Hublot,...

Roger Hampel
Jun 92 min read


PIF Joins FIFA Club World Cup 2025 as Official Partner.
Salem Badughaish Photo Credit: PIF The Public Investment Fund (PIF) of Saudi Arabia has been announced as an official partner of the...

Salem Badughaish
Jun 92 min read


Qatar Airways Named Official Airline Partner of FIFA Club World Cup 2025™.
Roger Hampel Photo Credit: FIFA FIFA has confirmed that Qatar Airways will serve as the Official Airline Partner of the inaugural FIFA...

Roger Hampel
Jun 52 min read
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