Como 1907 Expands Digital and Gaming Strategy With EA SPORTS FC Partnership.

Roger Hampel

Image: Como 1907

Como 1907 has announced a new partnership with EA SPORTS FC, positioning gaming as a key component of its broader fan engagement and digital strategy.

The agreement, facilitated through European Football Clubs, reflects a growing trend in football where clubs integrate video games into their commercial and community ecosystems to reach audiences beyond traditional matchday environments.

Gaming as a Core Fan Engagement Channel Como 1907

The partnership enables Como 1907 to extend its presence into the EA SPORTS FC ecosystem, creating new digital touchpoints for supporters. The collaboration also supports the development of Como Gaming Club, a platform launched earlier in the season to build a digital community around gaming, content, and fan interaction.

Executive Comments

Ryan Shelton, Chief Revenue Officer of Como 1907, highlighted the importance of meeting fans in digital environments:

“Football fandom today extends far beyond the match itself, and gaming plays a central role in how supporters engage with clubs. This partnership allows us to create new experiences and strengthen our connection with fans.”

James Taylor, Director of Football Partnerships at EA SPORTS FC, emphasised the role of gaming in modern fan culture:

“This collaboration reflects how video games are becoming a key part of football engagement, creating new ways for supporters to connect with clubs.”