Roger Hampel
Photo Credit: AS Monaco
AS Monaco has announced a new premium partnership with Apollo Tyres, marking the beginning of a collaboration that will prominently feature its high-end tyre brand, Vredestein, on the team’s kits during the 2024-25 Ligue 1 season. Starting from the upcoming match against Brest on Friday, November 22, the Vredestein logo will be showcased on the left sleeve of the iconic Rouge & Blanche jerseys for all Ligue 1 fixtures this season.
A High-Visibility Collaboration Vredestein AS Monaco
This partnership ensures Vredestein enjoys top-tier visibility at Stade Louis-II, with its branding displayed prominently on the stadium’s LED boards surrounding the pitch. Additionally, the Dutch tyre brand will tap into AS Monaco’s vast digital presence, leveraging the club’s 25 million followers on social media through exclusive campaigns.
Building Global Brand Awareness
Through this collaboration, Apollo Tyres aims to expand Vredestein’s brand awareness among AS Monaco’s devoted community and its extensive global audience. With AS Monaco’s storied history and international reach, the partnership presents an ideal platform for promoting Vredestein’s high-performance and innovative tyre offerings.
Strengthening Apollo Tyres’ Sports Portfolio
The partnership with AS Monaco represents a strategic extension of Apollo Tyres' already significant presence in the sporting world. The company has previously forged high-profile collaborations with Manchester United, the FIS Alpine Ski World Cup, the Mille Miglia Storica classic car race, and the FIA European Truck Racing Championship. This new collaboration with AS Monaco reinforces Apollo Tyres' dedication to aligning with organizations that embody excellence and performance.
Shared Values of Excellence
Yves Pouliquen, Vice President, Commercial, Europe, at Apollo Tyres, highlighted the synergy between the two entities:
“This partnership is an exciting opportunity to strengthen Vredestein’s presence in one of our key markets. AS Monaco’s rich history and commitment to excellence mirror our focus on performance and innovation. We look forward to a fruitful relationship with the club and celebrating their successes this season.”
Thibaut Chatelard, Marketing and Revenue Director of AS Monaco, echoed these sentiments:
“We are delighted to welcome Apollo Tyres and its Vredestein brand to the AS Monaco family. This collaboration is a natural fit given our shared values of striving for performance and excellence. This new support will undoubtedly be invaluable for the remainder of an already thrilling season.”
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