SK Slavia Praha to Open New City-Centre Fan Shop in Prague.

Roger Hampel

Image: SK Slavia Praha

SK Slavia Praha will open a new club store in central Prague this autumn, expanding its retail presence beyond the club’s stadium complex in Eden and into one of the Czech capital’s busiest commercial and tourist areas.

The new fanshop will be located at Národní 365/43, on the corner of Národní and Perlová streets. The site will combine merchandise sales with order collection, personalisation services and a programme of fan events.

The move gives Slavia a permanent presence in Prague’s historic centre and is intended to reach both local supporters and international visitors.

Central Prague Location Slavia

Slavia has operated its main retail infrastructure around Eden, but the new store will place the club in a district used daily by residents, office workers and tourists.

Národní třída is one of Prague’s best-known central streets and sits within walking distance of several major visitor destinations. The location gives the club access to footfall that is largely separate from matchday traffic.

Jaroslav Tvrdík, Chairman of the Board of SK Slavia Praha, said the club’s history is connected with the whole city and not only with Eden.

He added that a central location allows Slavia to present itself to Prague residents and visitors from abroad throughout the year.

Image: SK Slavia Praha

Retail, E-Commerce and Fan Events

The new store will sell Slavia merchandise and will also operate as a collection point for purchases made through the club’s online shop.

Supporters will be able to personalise shirts and selected souvenirs. The club also plans to use the space for autograph sessions, talks, collection launches and meetings with former players.

The club is also preparing products aimed specifically at foreign customers, reflecting Prague’s large tourism market and the opportunity to position club merchandise as part of the city’s visitor economy.

Partnership With Trade Centre Praha

The project is being developed with Trade Centre Praha, the municipally owned company responsible for managing a number of properties in Prague’s historic centre.

Josef Bláha, Chairman of Trade Centre Praha, said the Slavia concept could become a recognised destination for both residents and tourists and contribute to activity in the surrounding area.