Roger Hampel
Source: Valencia CF
Valencia CF is set to make a bold statement as it takes on Mexico's national team on October 12th at the Cuauhtémoc Stadium in Puebla. This friendly match, occurring in the early morning of October 13th in Spain, not only strengthens the club’s presence in Mexico but also spotlights TM Real Estate Group's hotel division, The Fives Hotels & Residences, prominently on the players' jerseys. This branding partnership presents a unique opportunity for Valencia CF and The Fives Hotels & Residences to reach new audiences in a market rich with passion for football and a love for hospitality excellence.
A Strategic Opportunity for Valencia CF and TM Real Estate Group
As part of their Main Global Partnership with TM Real Estate Group, Valencia CF will feature The Fives Hotels & Residences logo on the front of their jerseys, showcasing the brand to a vast audience of football fans in Mexico and beyond. TM Real Estate Group, a well-known name in real estate, expands its reach with The Fives Hotels & Residences, which operates luxury hotels in the Riviera Maya. This collaboration underscores both organizations' shared commitment to quality, excellence, and international growth.
For Valencia CF, this match in Mexico represents an important step in engaging with the club’s expanding fan base across Latin America. Football holds a special place in Mexican culture, and Valencia’s visit provides a valuable chance to connect with local supporters while highlighting The Fives Hotels & Residences and its luxurious offerings.
A Unique Match Jersey for a Unique Partnership Valencia CF Mexico
In a special activation for this game, Valencia CF’s players will wear jerseys with The Fives Hotels & Residences logo on the front, marking a temporary departure from their traditional design. This one-of-a-kind jersey symbolizes Valencia CF’s commitment to global reach and TM Real Estate Group’s ambition to strengthen its brand in the Mexican market. By aligning with a beloved football team, The Fives Hotels & Residences can showcase its name to fans and tourists alike, capturing attention from those who may seek a premium experience in the Mexican Caribbean.
About The Fives Hotels & Residences
Founded in 2005, The Fives Hotels & Residences is a leader in upscale hospitality in the Riviera Maya, employing nearly 1,400 staff and managing over 1,000 hotel keys. Part of the TM Real Estate Group, the hotel division currently operates four distinguished hotels:
The Fives Beach Hotel & Residences
The Fives Oceanfront
The Fives Downtown Hotel & Residences, Curio Collection by Hilton
The Fives Beachfront (opened in 2024)
The Impact of the Match in Mexico
For Valencia CF, this match is not just an opportunity to showcase its team but a significant step in connecting with Mexican fans and building a stronger global brand. The Fives Hotels & Residences, as a primary partner, gains substantial visibility through this collaboration, reaching an audience passionate about football and luxury travel. This partnership aligns Valencia CF with an upscale brand that values service, quality, and sustainability, and it introduces The Fives Hotels & Residences to a new audience eager to explore the allure of the Riviera Maya.
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