Valencia CF Launches Airport Marketing Activation at Valencia-Manises.

Roger Hampel

Photo Credit: Valencia CF

Valencia CF has introduced a new marketing initiative at Valencia-Manises International Airport, personalizing the main arrivals gate to welcome passengers to the city and provide information about the Nou Mestalla project.

Details of the Activation

The installation features customized designs at the airport’s arrivals area, which handles more than 10 million passengers annually, according to figures from airport operator AENA.

Each themed entrance includes a QR code that allows visitors to access details about Valencia CF, with a particular focus on the Nou Mestalla. The content provides club news, stadium project updates, and information about opportunities to engage with the Valencia CF experience.

Strategic Context Valencia CF Airport

The activation ensures that visitors arriving in Valencia are immediately introduced to the club’s identity and its future stadium plans. By using QR technology, the club is able to connect with a broad audience — from local supporters to international travelers — at the earliest point of arrival.

Marketing Relevance

For Valencia CF, the initiative represents a direct approach to brand visibility and fan engagement, linking the city’s tourism infrastructure with the club’s long-term development project. The Nou Mestalla has been positioned as central to Valencia CF’s future, and the airport campaign ensures continuous exposure to one of the region’s largest visitor flows.

Outlook

The campaign is active from 3 September 2025 and is expected to remain a visible part of Valencia-Manises arrivals, aligning with both the club’s marketing calendar and the ongoing promotion of the Nou Mestalla project.