Torino FC Strengthens Domestic Sponsorship Strategy Through La Molisana Agreement.

Roger Hampel

Image: Torino FC

Torino FC has announced a new partnership with Italian pasta producer La Molisana, naming the company as the club’s Official Pasta partner.

The agreement connects two brands positioned around Italian identity, regional heritage and consumer familiarity, while adding another food-sector sponsor to football’s growing commercial ecosystem.

Hospitality and Matchday Integration Included in the Deal Torino FC

As part of the partnership, La Molisana branding will appear on pitchside LED boards, while the company is also set to launch a dedicated hospitality corner inside the stadium from next season.

The agreement therefore combines traditional visibility assets with physical integration into the matchday environment, allowing the brand to connect directly with supporters through food and hospitality experiences.

For Torino, the partnership reinforces the club’s strategy of working with companies strongly connected to Italian identity and domestic consumer markets.

La Molisana, headquartered in Campobasso, positioned the agreement around themes of community, passion and shared values, concepts that remain central within football sponsorship communication in Italy.

Executive Comments

Lorenzo Barale, Commercial Director at Torino FC, described the partnership as an opportunity to create fan-focused activations, speaking via the club’s official communication:

“This partnership was created with the aim of developing valuable activations and content for our supporters.”

Giuseppe Ferro, CEO of La Molisana, highlighted the role of football in generating emotional engagement and visibility:

“Our brand will appear on LED boards and, from next season, we will also have a hospitality corner inside the stadium.”