Sevilla FC Signs Partnership With Aseer Time as Official Juice Partner.

Roger Hampel

Image: Sevilla FC

Sevilla FC has announced a new commercial agreement with Aseer Time Group, an international juice and sweets company, which will become an official partner of the club. The Aseer Time logo will appear on the front of the men’s first team shorts, debuting during Sevilla’s home match against FC Barcelona this Sunday at the Ramón Sánchez-Pizjuán Stadium.

Agreement Overview Sevilla FC Aseer Time

The partnership introduces a new advertising space on Sevilla FC’s kit, expanding the club’s sponsorship inventory and strengthening its global commercial portfolio. Under the agreement, Aseer Time will also hold the title of Official Juice of Sevilla FC, as both brands collaborate to grow visibility across key international markets.

About Aseer Time

Founded in 2011 in Kuwait, Aseer Time has evolved into one of the leading juice and sweets chains in the Middle East, with over 570 branches in 25 countries including the USA, Canada, China, the Netherlands, Belgium, and multiple GCC markets. The company is known for its premium juices, milkshakes, and desserts, made with carefully sourced ingredients, and has become a recognized brand in the hospitality and beverage sectors.

Strategic Context

The partnership with Aseer Time underscores Sevilla FC’s focus on expanding its commercial network internationally, particularly in the Middle East, identified by the club as a strategic growth region.

For Aseer Time, the collaboration marks an opportunity to strengthen its brand visibility in Europe and among global football audiences, aligning with Sevilla’s reputation for performance, innovation, and international reach.