Roger Hampel
Newcastle United has announced a multi-year partnership with Red Bull, the world’s leading energy drinks company. This partnership designates Red Bull as the Official Energy Drink Partner for Newcastle United, marking another milestone in the club’s ongoing commercial growth.
Powering Performance on and off the Pitch
This partnership will see Red Bull playing a crucial role in fueling the performance of both Newcastle United's men's and women's teams. As part of the agreement, Red Bull products will be supplied to players, available across the stadium concourses, and featured prominently in the club’s popular fanzone, St. James' STACK, presented by Sela. This collaboration is set to enhance the matchday experience for fans while supporting the club’s athletes with the energy they need to excel on the pitch.
Global Exposure and Engagement
Red Bull will benefit from extensive global exposure through this partnership, with its branding featured prominently at Newcastle United matches. This includes in-stadia branding, which will be visible to a vast international audience. Newcastle United has seen a remarkable 62% increase in its international television audience over the last year, making this partnership an attractive opportunity for Red Bull to engage with sports fans across the globe.
Peter Silverstone, Newcastle United's Chief Commercial Officer, highlighted the significance of this partnership: "Attracting leading brands to Newcastle United continues to be at the forefront of our exciting commercial growth, and Red Bull is a fantastic addition to our partnership family. This partnership with Red Bull recognizes the exciting journey that Newcastle United is on, with our ever-growing digital presence and increased international television audience."
A Perfect Synergy
Red Bull’s commitment to sports and its reputation for creating culturally relevant partnerships aligns seamlessly with Newcastle United’s global appeal and strong supporter base. Through this partnership, Red Bull aims to solidify its position as a market leader not just in the UK, but also in key regions like the USA, the Middle East, and across Europe.
The partnership with Newcastle United is part of Red Bull’s broader strategy to engage with sports fans worldwide through innovative events and collaborations. The brand’s involvement with Newcastle United will further enhance its visibility and connection with a diverse and passionate fan base.
Fans can expect to see more of Red Bull at matches and events, offering them an energized experience that aligns with the club's ambitions and the brand’s dynamic approach to sports marketing.
Source & Photo Credit: Newcastle United
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